The Wonderbly logo conveys the idea of personalization and magic, making reading special. The company started by creating personalized books in which children and adults become the main characters. Each story is created with attention to detail to bring joy and make the books unforgettable. The logo reflects the desire to inspire and surprise readers.
Wonderbly: Brand overview
Founded: | 2017 |
Founder: | Asi Sharabi, Tal Oron, David Cadji-Newby, Pedro Serapicos |
Headquarters: | London, England |
Website: | wonderbly.com |
In 2012, the landscape of personalized books was significantly reshaped by the emergence of a company called Lost My Name, which was later renamed Wonderbly. Founded by Asi Sharabi, Tal Oron, David Cadji-Newby, and Pedro Serapicos, this London-based startup redefined children’s literature by incorporating their names into the story, making them the protagonists.
A few years into its operation, in 2015, the company launched its second personalized children’s book, “The Little Boy/Girl Who Lost His/Her Name.” This was not just another title; it sparked enthusiasm and gained remarkable popularity in the UK, which paved the way for their expansion to the US in 2016.
By the following year, Wonderbly’s success had skyrocketed. Their compelling stories, transforming every child into a hero, captivated readers worldwide, selling over 4 million books. During this period, the company decided to step away from its original name, Lost My Name, and rebrand as Wonderbly.
2019 marked another milestone for Wonderbly as they diversified their offerings, venturing into adult literature. This was reflected in their unique title, “You’re The Hero In This Story,” which allowed adults to experience the same personal touch that enchanted millions of young readers.
In 2022, Wonderbly shifted its headquarters to Bloomsbury, a decision that coincided with another remarkable achievement—selling 8 million copies of its books across 169 countries. The company’s commitment to infusing technology with storytelling skills has enabled it to create personalized books in 11 languages. This innovation allows Wonderbly to continue its mission of delivering uniquely crafted stories to readers of all ages across the globe.
Meaning and History
What is Wonderbly?
Wonderbly is a British publishing company specializing in writing and publishing personalized books for children and adults. It was launched in 2012 under the name Lost My Name. The founders are four specialists: illustrator and graphic designer Pedro Serapicos, television screenwriter and writer David Cadji-Newby, artistic designer and technologist Tal Oron, and advertising director Asi Sharabi. The company’s headquarters are located in London, United Kingdom.
2017 – 2023
2023 – today
The Wonderbly logo is a visual narrative where simplicity and symbolism intertwine to create a bright and memorable image. At the center is a graphic element, a crown, complemented by text that presents itself confidently and modernly. The crown comprises three triangles: the central, tall, and enclosed one represents ambition and goal achievement, while the two smaller, slanted triangles on the sides add dynamism and visual harmony. Together, they resemble mountains, symbolizing the journey to the summit and personal growth.
The logo’s key tone, dark green, conveys the calmness of nature and confidence in the future. This shade evokes associations with sustainability, vitality, and harmony, emphasizing the company’s commitment to long-term values and environmental mindfulness.
Below the crown is the word Wonderbly, rendered in a bold, minimalist sans-serif font. The clean lines of the letters blend with the softness of the forms, making the text easy to read and approachable. The entire word aligns with the width of the crown, creating a sense of structure and completeness. Using lowercase letters adds openness to the logo while maintaining its modern appeal.
The crown as a symbol underscores the uniqueness and importance of each customer, hinting at the brand’s personalized approach. The name, born from the combination of “wonder” and its soft sound, reflects the company’s mission to surprise and inspire by creating something personal and unforgettable.
Soft rounding in the design smooths the edges of the triangles, adding a sense of friendliness. This approach makes the logo warm and appealing to a family audience, highlighting care and attention to detail.
Wonderbly is more than just a logo—it reflects the brand’s mission. It combines minimalism with strong symbolism to tell a story of growth, inspiration, and unique possibilities the company creates for everyone.