Woolrich Unveils New Logo and Brand Identity

Woolrich Logo New

Woolrich, an iconic American brand with a legacy dating back to 1830, has introduced a refreshed logo and updated brand identity. Known for its high-quality wool apparel and durable outerwear, Woolrich’s new look blends modern style with its rich heritage, pushing toward a more international image.

The company has stood for durability, functionality, and timeless design for nearly two centuries. This rebranding represents an evolution, aiming to appeal to a broader audience while staying true to its roots. The updated identity aligns with global fashion trends, presenting a fresh perspective without losing authenticity.

The new logo features a bold sans-serif typeface that exudes confidence and simplicity. This modern design replaces the previous, more delicate typeface with a sturdier and more impactful look, highlighting adaptability and a contemporary focus.

Woolrich Logo Evolution

A major shift in the logo is removing the iconic sheep graphic, a long-standing nod to the brand’s origins in wool production. Focusing solely on the name makes the updated design more versatile and globally relevant, making connecting with a wider audience easier. While the sheep symbol highlights tradition, the new design reflects a forward-looking approach.

Adding the city names Milan, Tokyo, and New York under the main wordmark emphasizes the brand’s global presence. These fashion capitals underscore its connection to international trends and its position as a cosmopolitan name in modern apparel.

The color palette has been simplified to black and white, creating a minimalist and timeless aesthetic. This streamlined approach enhances the logo’s adaptability across various platforms and materials, from digital to print. The neutral tones and clean lines give the brand a sophisticated and versatile identity.

Woolrich Logo Old

The redesign shifts the focus from a heritage-heavy image to one that resonates with a global, urban audience. While the previous branding celebrated traditional values, the updated identity expresses the ambition to connect with contemporary lifestyles and international markets.

This rebranding reflects a commitment to maintaining a legacy while evolving to meet the expectations of today’s consumers. The modernized logo and identity position the brand as a reliable and fashion-forward choice, bridging historical excellence with a fresh, global outlook.

With this transformation, Woolrich strengthens its presence as a versatile and relevant name in the ever-changing fashion industry. The refreshed look honors its storied history while setting the stage for growth and recognition in the global market.