World Airways Logo PNG
World Airways: Brand overview
Since its founding in 1948, World Airways, Inc. has been a prominent presence in the aviation industry, leaving an indelible mark on the Greater Atlanta area.
World Airways recognized the growing demand for air transportation and seized the opportunity to expand beyond military contracts. With a fleet of McDonnell Douglas DC-10 wide-body airliners, the airline entered the non-regulatory passenger and cargo transportation business.
World Airways subsequently entered the scheduled passenger transportation market, using its DC-10 aircraft to operate scheduled flights to popular destinations.
Despite significant success and industry-leading innovation, World Airways faced challenges in the early 2010s. Financial difficulties, changing market dynamics, and fierce competition led to the airline’s closure on March 27, 2014.
Meaning and History
What is World Airways?
World Airways, once an iconic name in American aviation, was headquartered in Peachtree City, Georgia, in the Greater Atlanta area. The airline was known for a wide range of services, including scheduled passenger flights, military charters, and cargo transportation. The company was founded in 1948 and served millions of passengers over several decades.
1948 – 2014
The World Airways logo represents a globe with truncated poles. The globe is overlaid with a grid of meridians and parallels, colored blue. It replaces the letter “O” in the company’s name. The designers wanted to emphasize the globality of the airline’s services, which is hinted at by the word “World” in its name. The rest of the text is small, so it is barely visible under the large and slightly flattened glyphs of the upper row. The letters are decorated with narrow serifs, and the lines of text are center-aligned.
The blue color of the globe symbolizes the sky and is associated with such qualities as trust and reliability. The small size of the text in relation to the larger and more prominent glyphs creates a sense of hierarchy, giving prominence to the globe element and the global focus of the airline.
