X-Men Logo

X-Men LogoX-Men Logo PNG

X-Men: Brand overview

Founded: September 1963
Founder: Stan Lee, Jack Kirby
Headquarters:
United States
Logo downloads:
X-Men is a large-scale media franchise that was created based on the Marvel comics of the same name. The first series began to be published in 1963. It was created by writer Stan Lee and artist Jack Kirby. They came up with a world inhabited by ordinary people and powerful mutants. In this universe, there was a group of superheroes, X-Men, advocating for peace between all members of society. After its successful debut, the story of the militia team stretched into six volumes. There are also animated series, movies, games, and manga with a similar plot. They all represent the same franchise.

Meaning and History

X-Men Logo History

Stan Lee would name the comic book series The Mutants, but Marvel executives were against it. In their opinion, readers might not have known what the word meant. As a result, the co-writer was forced to develop something else. He suggested an alternative, X-Men. That was the exact name in the comics for the group of people with superpowers that Professor X founded. In the first issue, the coalition leader explained that he gave the mutants this name because of their extra skills.

The “X-Men” lettering was present in almost all the franchise’s logos except the last one. The rebranding was intended to reboot both the storyline and the design system.

1963 – 1968

X-Men Logo 1963

When the first comic book series began to be released, the title was depicted in bright yellow on its covers. All parts of the text took up one line. At the front was the handwritten “the,” in small type with a slight slant to the right. It occupied the left corner of the huge letter “X,” which looked like two torn pieces of scotch tape pasted in the shape of a cross. Next was a hyphen in the shape of a horizontal rectangle. And behind it was the word “MEN,” written in bold grotesque. All the elements except the article had black outlines and cast shadows.

1968 – 2002

X-Men Logo 1968

In the late 1960s, an attempt was made to update the comic due to low sales. Graphic artist James F. Steranko drew a new logo for the superhero story. As far as we know, he was never paid for the redesign. The article “the” disappeared from the lettering, and it became three-dimensional. Because of the drastic change in proportions, the letters seemed to be in an invisible plane, which inclined. At the same time, their size decreased from “X” to “N,” as if the word was gradually moving away. The side edges were colored red and outlined with thin dark outlines. Shadows in the form of blurred gray bands enhanced the 3D effect.

2002 – today

X-Men Logo

At the dawn of the 2000s, the Grant Morrison era began in X-Men history. The Scottish writer had arranged a reboot of the comic book. Around the same time, the logo was updated. The lettering disappeared, and the centerpiece was the bold “x” in a ring. The visual symbol was red and resembled a forbidding road sign in structure. It later transferred to some of the other media products of the franchise.

Font and Colors of the Emblem

X-Men Emblem

The X-Men visual identity system is not streamlined because different logos are used on the posters and posters of different movies. As for the comic book emblem, it has contained the letter “x” in a ring in recent years. It is a simple symbol built on a minimalist design.

X-Men Symbol

The modern graphic sign contains no lettering. The last time the franchise name was featured in a 1968 logo, it was Steranko’s work, not associated with any fonts.

X-Men color codes

Racing Red Hex color: #cc0001
RGB: 204 0 1
CMYK: 0 100 100 20
Pantone: PMS Bright Red C