Xiamen Airlines Logo PNG
Xiamen Airlines: Brand overview
Xiamen Airlines, a pioneering Chinese airline based in Xiamen, has blazed a unique trail in the aviation industry since its founding on July 25, 1984.
The establishment of Xiamen Airlines was the result of a pioneering collaboration between the Shanghai Civil Aviation Administration of China, Xiamen Special Economic Zone Construction Development Company (now Xiamen C&D Group), and Fujian Investment Enterprise Company. The combination of various expertise and resources created a solid foundation for the airline’s rapid growth and expansion.
Initially focused on domestic routes, Xiamen Airlines quickly realized the importance of global connectivity. Guided by the principles of exceptional service, safety, and efficiency, the airline embarked on an ambitious journey to expand its network to destinations in Asia and beyond.
The airline leveraged the expertise and resources of its well-known subsidiaries, Hebei Airlines and Jiangxi Airlines, through strategic alliances and partnerships. This integration has created extensive flight options for passengers, further enhancing their travel experience.
Thanks to the visionary leadership of Chairman Zhao Dong and General Manager Wang Zhixue, Xiamen Airlines has made significant achievements.
Since its establishment in 1984, Xiamen Airlines has achieved great heights, earning a high reputation in both domestic and international markets. With headquarters in Xiamen and branches and subsidiaries throughout China, Xiamen Airlines continues to transport passengers to destinations around the world with exceptional service.
Meaning and History
What is Xiamen Airlines?
Xiamen Airlines, known in Chinese as Xiamen Air, has its origins in Xiamen, China. Founded on July 25, 1984, the airline was China’s first independent commercial organization. The airline was founded as a joint venture between the Shanghai Civil Aviation Administration of China, Xiamen Special Economic Zone Construction Development Company (now known as Xiamen C&D Group), and Fujian Investment Enterprise Company. The airline has its northern headquarters in Beijing, eight branches in Fuzhou, Hangzhou, Tianjin, Hunan, Beijing, Quanzhou, Chongqing, and Shanghai, and owns two subsidiaries, Hebei Airlines and Jiangxi Airlines, which was originally the Nanchang branch of Xiamen Airlines.
1984 – 2012
2012 – today
The logo of Xiamen Airlines is known as A Heron Flying High. It replaced another symbol called the Blue Sky and White Heron and was designed in collaboration with Hong Kong designer Chen Yujian and TEAGUE. The logo depicts a bluebird soaring majestically in the sky. The logo has an oriental aesthetic yet blends with an international feel as the airline strives for global recognition. The brand’s English name is written in a simple font and is accompanied by Chinese characters. The blue color symbolizes the sky.
Blue symbolizes the sky and brings to mind calmness and reliability – qualities that airlines often strive to convey. The combination of Eastern and Western design elements focuses on a broader target market and appeals to both local and international customers. The choice of a straight font for the English brand name combined with Chinese characters emphasizes the airline’s roots while making it accessible to an international audience.
