German social network Xing is a direct competitor to its American counterpart LinkedIn. Its target audience includes business people who keep in touch with colleagues, clients, and friends over the Internet. Another group is made up of companies wishing to present themselves with an individual profile.
The platform is in demand among German-speaking users, although the interface has been translated into dozens of other languages, including Turkish, Chinese, Russian, French, and English. The site provides many features: database searches, event calendars, email, discussion forums, job sharing, and anything else that helps you run your business.
Meaning and History
The Xing brand was officially launched in 2007, but the social network itself has existed since 2003. In its early years, it was known as OpenBC. The full version without an abbreviation (Open Business Club) revealed the essence of the platform. Then it was renamed Xing, making the name more abstract.
German entrepreneur Lars Hinrichs is the creator of an international online network for managing professional contacts. The portal is now managed by the Hamburg-based company New Work SE, and since 2012, Hubert Burda Media has been controlling the shareholding. So Xing is one of the global media company brands and Digital Life Design, HolidayCheck Group, InStyle, and Cyberport.
Despite numerous structural changes, the site continues to operate in the same format as before. Users are offered free basic services and special features for premium subscribers. For example, those who wish can buy the ability to send messages with attached files, display statistics reports, and advanced search.
Xing’s logo has changed at least once because, in the past, this network was called the Open Business Club. The first version contained a gray “openBC” lettering, with lowercase letters thin and straight and uppercase letters bold and italic. After the renaming, the platform began to use a different wordmark – “XING.” The name is now blue-green and written in uppercase.
In addition to the full XING logo, the portal has a short emblem with a stylized X. The icon consists of two curved lines that face each other at their corners. The left stripe is shorter than the right one. Also, they differ in color: if one side is blue-green, then the other is neon-yellow. Geometric shapes are not connected, so they cannot be called full-fledged letters. Rather, it is a vivid abstraction, vaguely reminiscent of “X.” The official manual states that the icon must necessarily have square proportions. It is usually placed in a white square with rounded corners.
Font and Colors of the Emblem
The creators of the logo developed the inscription’s design and did not use standard fonts. Perhaps they took a variety of grotesque as its primary principle to give it a new form. The corners of the letters are rounded, the lines are symmetrical, and the strokes’ width is everywhere.
The inscription is blue-green (# 026466) and is on a white background. The icon is more colorful: in addition to blue-green, there is neon-yellow (# CFDC00). Both shades represent the Xing brand in the social media segment of the business line.