Yoins Logo

In 2014, Jason Shen and Jenny Wang founded Yoins in the bustling metropolis of Hong Kong. Originating as an online fast fashion store, Yoins focused primarily on women, offering them modern clothing and accessories without a high price tag. The brand quickly earned a place in the hearts of young women by finding a balance between fashion and affordability.

Over time, Yoins expanded its horizons by adding a variety of products to its range, from dresses and swimwear to shoes and handbags. Today, the company boasts an extensive clientele, serving more than 10 million customers in 180 countries. Digital marketing has played a crucial role in attracting customers, especially through social media and online venues.

A robust supply chain based on partnerships with factories in China and Hong Kong keeps Yoins at the forefront. It is evident that the brand is committed to constant renewal, with over a thousand new models launched every month, reflecting the ever-evolving world of fashion. Despite the fact that the company’s operations are centered in Hong Kong, Yoins relies on a European design team that keeps an eye on the emergence of new fashion trends.

Despite being headquartered in Hong Kong and targeting a global audience (excluding North and South America), Yoins operates under a veil of confidentiality, and the company’s financials are not disclosed. The founders’ brainchild has risen, positioning itself alongside established Asian fast fashion leaders such as Shein and Romwe.