YouTube Music is a streaming music service that was developed by the channel of the same name, a subsidiary of Google. It offers an interface adapted for broadcasting music content – tracks and video clips with personalized selection by genre, recommendation, and playlists. The official site has a lightweight engine and is compatible with most of the most popular platforms. These include Android, Google Home, Android Auto, Sonos, iOS, Android TV. The most active distribution goes directly through the Internet to personal devices. The program will be launched in autumn 2015. In December 2020, it replaced Play Music, becoming Google’s main music brand.
Meaning and History
The launch of YouTube Music took place in parallel with the release of YouTube Red, which covers the entire YouTube platform, including the music direction. However, over time, the application became a standalone service, as it was very popular. Google became interested in him because his service with a similar subject matter Google Play Music with a subscription service was not as in demand as the YouTube channel, whose coverage reached almost 100 countries.
In May 2018, an updated version of the music service appeared for stationary devices and mobile gadgets. Applications have undergone a major transformation: a dynamic recommendation grid has appeared that considers various factors. Artificial intelligence (Google technology) was connected to search for tracks based on lyrics and descriptions to them.
Also, the service began offering standalone subscriptions with streaming audio and video content without ads. There is also a download option for offline music playback. In 2018, the service signed contracts with sponsors, according to which it became a partner of several TV programs. Today the famous icon in the form of a play button is known all over the world. True, in different regions, it is designated in its way. In Europe and the former CIS countries, it has a round shape, in the United States – rectangular.
2015 – 2017
The main logo consisted of two fragments: “YouTube” and “Music.” The first word contained uppercase and lowercase letters; the second was executed in uppercase characters. Moreover, the font in each case was different. The text was placed on one line. The “Tube” part was in a small red rounded rectangle. The word “Music” was separated from the base fragment and placed at a distance. It used wide letters, grotesque, with strict lines. The “M” had pointed ends, while the rest of the characters were smooth.
There was also an icon in the form of a circular element resembling a vinyl record. In the center, on a red circle, a white triangle was drawn, which denoted the function of starting the player. From it, two stripes diverged diagonally, forming a lighter space. It resembled a radar in shape.
2017 – 2019
When updating the platform, the creators have corrected the appearance of the emblem. They unified the font, so both parts got the same spelling. Also, the designers removed the word “Tube” from the rectangular play button and placed it next to “You,” and “Music” moved close to them, grayed out.
The developers also proposed a shortened version of the logo, in which there was only a red rectangular badge and the word “Music.” But in this case, it was not ashy, but black. The icon was also changed: it no longer resembled a vinyl record but was completely red with a white ring and a triangle in the center.
2019 – present
The redesign brought some minor changes, so both the logo and the icon look the same. The corrections affected only the color of the inscription: in the current version, the entire text part is black and has no visual separation into separate fragments.
The evolution of YouTube Music’s identity has gone through several stages. The typeface was changed first, with which the inscriptions were made, and the retroelement reminiscent of the musical past was removed. The authors replaced the icon with the vinyl record with a double red circle, leaving only the triangular button for playing records in the middle. The following changes were minor and did not affect the concept of the channel. But it should be noted that different types of icons are used in different regions. In the countries of Europe and the former CIS, the logo has a round play button, in the USA – with a rectangular one.
Font and Colors of the Emblem
For the music service, the designers used two types of typefaces. The only thing they have in common is the lack of serifs. Otherwise, there are many differences between them. For the word “YouTube,” the authors used their version based on Alternate Gothic FS # 2, and for “Music,” they chose Euclid Flex. So it was in the first emblem. In the second, the fonts were unified, replacing everything with a personal design typeface, obtained in collaboration with the Saffron agency. It is called YouTube Sans.
Although the color gamut is stable, it has not escaped changes either. For example, “Music” was first black, then gray, and then repainted black again. But the dominant shade was always the same – red, saturated, shifted to the scarlet spectrum.