YouTube TV Logo PNG
The YouTube TV logo indicates that the platform is part of the larger YouTube family of apps. The emblem’s symbols invite users to sit in front of the screen, press the “Start” button, and learn something new and interesting.
YouTube TV emerged during the mid-2010s cord-cutting wave, when millions of U.S. households began leaving traditional cable contracts. YouTube announced the service on February 28, 2017. It launched on April 5 in New York, Los Angeles, Chicago, Philadelphia, and San Francisco.
The starting price was $35 per month. The base package had about 40 channels from Disney-ABC Television Group, Fox Networks, CBS, and NBCUniversal, plus unlimited cloud DVR storage. That feature helped set YouTube TV apart from Sling TV and cable packages that often cost around $100 per month.
During 2017, the service expanded across more U.S. markets. In March 2018, the price rose to $39.99 for new users. In 2019, after adding HGTV, TLC, Discovery Channel, and other Discovery networks, YouTube TV raised the plan to $49.99 for all subscribers. In 2019, YouTube TV reached national coverage across the United States. In June 2020, ViacomCBS channels joined the lineup, including BET, Comedy Central, MTV, Nickelodeon, and Paramount Network, pushing the monthly price to $64.99.
By 2020, YouTube TV had become a direct rival to Hulu Live TV, DirecTV Stream, and cable operators. It also added HBO, Cinemax, Showtime, Starz, and Epix as premium options. In December 2022, YouTube TV secured NFL Sunday Ticket from the 2023 season, ending DirecTV’s 29-year hold on the package. Google pays more than $2 billion a year for those rights. The price rose to $72.99 in March 2023 and $83 in January 2025. By November 2025, YouTube TV had more than 10 million subscribers.
Meaning and History
All of YouTube’s subsidiary brands share a common logo built from two elements: black lettering and a large red play button. Original design by Hurley. He served as the company’s CEO but took responsibility for its identity. Inspired by Walt Disney’s vibrant creativity, the artist depicted the screen as red and rectangular. This is how Hurley used the slang term “Tube,” meaning a CRT TV.
What is YouTube TV?
YouTube TV is a streaming TV service in the United States that offers live and video-on-demand content. Its structure includes over 85 TV networks.
March-August 2017
For four months after its launch, YouTube TV used a three-part logo. On the left was the first part of the black word “You.” A red rectangle with rounded sides occupied the middle, and inside was a white inscription: “Tube.” And on the right, after the indentation, were the letters “TV.”
August 2017 – today
In 2017, YouTube undertook its largest redesign ever. She moved the word “Tube” outside the geometric shape to stylize it like a video playback icon. The changes were reflected in the logos of all subsidiary brands, including YouTube TV. The service name is now displayed to the right of the icon, which is a red rectangle with a white triangle in the center.
The decision to change the design was made collectively. The owners were afraid to deviate abruptly from the old concept for fear of losing recognition, so they made only minimal changes to the logo. So, this is more of an evolution than a revolution.
Font and Colors
Art director Christopher Bettig was one of the developers of the new icon for YouTube services. At first, he was going to play with the letter “Y” in an interesting way, but then he changed his mind and presented the classic design with a new interpretation. This turned out to be a good decision for the YouTube TV brand. The red rectangle, which symbolizes the CRT screen, has acquired an additional meaning. It now represents a video play button, logically associated with a streaming TV service.
All YouTube product logos must include the wordmark to the right. The TV service is no exception. The company’s name is set in its corporate font, which was introduced in 2005. In 2017, the designers slightly changed the letters’ style, giving them a more modern look. The typography is based on a typeface designed according to VHS standards and the classic television era.
The font is grotesque and vertically elongated. Its closest counterparts are ParaType’s Reforma Grotesk Demi and Mint Type’s Opinion Pro Extra Condensed Bold. Black lettering (#282828) is set against a classic white background (#FFFFFF). The only bright spot in the YouTube TV logo is the red rectangle (# FF0000). The designers chose the hue from the RGB color model used in televisions and monitors to connect it with the television theme.
FAQ
When did the YouTube TV logo change?
The logo changed in August 2017 when the website’s new “polymer” version became the default version for users. This redesign was part of the brand’s efforts to modernize and streamline its platform.
The brand was launched as part of the company’s strategy to enter the television streaming market and establish itself as a strong competitor to traditional cable and satellite television.
Changes made to the platform included:
- Removal of video annotations to improve the user experience.
- Introducing a new logo and updated website design makes the interface more modern.
- Discontinuation of the video editor feature further simplifies the platform.
The logo change was part of these updates, which aimed to improve the user experience and keep the brand relevant in a rapidly changing digital world.
How much is YouTube TV?
The Basic plan costs $72.99 per month and includes live TV channels, on-demand content, and unlimited cloud DVR storage for recording shows.
New customers can receive a monthly promotional rate of $57.99 for the first three months. After that, the cost reverts to $72.99 per month.
This price makes the service a good choice for those looking to switch from cable or satellite TV to a streaming service with a variety of channels.
Does YouTube TV have a logo?
Yes, the brand has a logo. It features the brand name in bold black letters with a red play button icon on the left. This design is clean and professional, making it easy to recognize.
The red play button symbolizes video content and easy access to live TV and on-demand shows. The simple design and vibrant red-and-black color scheme help the logo stand out across platforms, including mobile apps, websites, and promotional materials.
This logo is used across all brand platforms and marketing efforts, creating a consistent visual identity. Whether on a TV, smartphone, or computer, the logo reminds users of the brand’s commitment to delivering a convenient, modern viewing experience.
When was the YouTube logo a TV?
The TV-shaped element was part of the original logo when the service launched in 2005. In this design, the brand name contained the word “Tube” inside a red shape resembling a TV screen. It emphasized video content and resembled a traditional TV screen.
The logo design reflected the brand’s mission to offer a new way to watch videos online, similar to television but with the added flexibility of the Internet. As the brand grew, the logo became more modern and streamlined. The TV shape was removed, but the original design remains an important part of the brand’s history.
What channels are on YouTube TV?
The brand offers over 85 channels covering news, sports, entertainment, family, and non-fiction. This wide range provides subscribers with a varied selection of content.
- For news, it includes CNN, Fox News, MSNBC, and ABC News, offering coverage of national and international events.
- In sports, the brand features ESPN, ESPN2, FS1, NBC Sports, and the NFL Network, providing live coverage of major sporting events and analysis.
- Entertainment options include AMC, FX, TBS, TNT, and USA Network, offering movies, TV shows, and original programming.
- Family content is available on Disney Channel, Disney Junior, Nickelodeon, and Cartoon Network, which offer animated shows and family films.
- National Geographic, Discovery Channel, and Science Channel feature popular science and educational content, including documentaries and educational series.
The brand includes affiliates of the local networks ABC, CBS, NBC, and Fox, so subscribers can watch local news and programming. Premium channels such as HBO, Showtime, and Starz are available for an additional fee.
How do you get YouTube on your TV?
To connect YouTube to your TV, follow these steps:
- Launch the application on your Smart TV: If it is not pre-installed, download it from its app store.
- Open settings: Open the app, then go to the settings menu, usually indicated by a gear icon.
- Find “Connect manually.” A blue code will appear on the TV screen.
- To enter the code, open the YouTube app on your tablet or smartphone, go to settings, and find “Watch on TV.” Select “Enter TV Code” and enter the blue code from your TV.
Another way is to use a streaming device such as Chromecast, Roku, Apple TV, or Amazon Fire TV Stick. Connect your device to your TV, ensure it’s on the same Wi-Fi network as your smartphone or tablet, and stream content using the app’s cast feature.