YouTube TV is part of the family of multi-platform applications along with other YouTube products: Kids, Music, Gaming, and Red. It distributes television content in the form of streaming media. The service was launched in 2017 and is owned by technology company Google, which is part of the multinational conglomerate Alphabet Inc.
Meaning and History
All of YouTube’s subsidiary brands share a common logo built from two elements: a black lettering and a large red play button. Original design by Hurley. He served as CEO of the company but took responsibility for its identity. Inspired by the vibrant creativity of Walt Disney, the artist depicted the screen, making it red and rectangular. This is how Hurley played on the slang word “Tube,” meaning a CRT TV.
For four months after its launch, YouTube TV used a three-part logo. On the left was the first part – the black word “You.” A red rectangle occupied the middle with rounded sides, inside which was a white inscription “Tube.” And on the right, after the indentation, were the letters “TV.”
August 2017 – present
In 2017, YouTube undertook the largest redesign ever. She moved the word “Tube” outside the geometric shape to stylize it like a video playback icon. The changes were reflected in the logos of all subsidiary brands, including YouTube TV. The service name is now written to the icon’s right, which consists of a red rectangle with a white triangle in the center.
The decision to change the design was made collectively. The owners were afraid to abruptly deviate from the old concept so that the company would not lose recognition, so they made minimal changes to the logo. So this is more of an evolution than a revolution.
Font and Colors of the Emblem
Art director Christopher Bettig was one of the developers of the new icon for YouTube services. At first, he was going to play interestingly with the letter “Y,” but then he changed his mind and presented the classic design in a new interpretation. This turned out to be a good decision for the YouTube TV brand. The red rectangle, which is used to symbolize the CRT screen, has acquired an additional meaning. It now stands for a video play button, which is logically related to a streaming TV service.
All YouTube product logos must include the wordmark to the right. TV service is no exception. Its name is written in the company’s corporate font, which appeared in 2005. True, in 2017, the designers slightly changed the letters’ style, giving them a more modern look. The typography is based on a typeface designed according to the VHS standards and classic television era.
The font is grotesque, vertically elongated. Its closest counterparts are ParaType’s Reforma Grotesk Demi and Mint Type’s Opinion Pro Extra Condensed Bold. Black lettering (# 282828) is combined with a classic white background (#FFFFFF). The only bright spot in the YouTube TV logo is the red rectangle (# FF0000). The designers chose the hue from the RGB color model used in televisions and monitors to connect it with the television theme.