ZDF Logo


The ZDF logo shows an organization that broadcasts within its own country and abroad. In its programs, the company goes beyond the well-known news, seeking to provide viewers with an exclusive.

ZDF: Brand overview

Founded:1 April 1963
Mainz, Germany
ZDF is a German broadcaster with public TV status. It is a non-profit and independent entity founded by all federal states of Germany. The organization has been operating since April 1963 and is headquartered in the Rhineland-Palatinate of Mainz. She is famous for several programs, entertainment talk shows, and news releases, which she broadcasts to her country and Italy, France, Belgium, Denmark, Holland, Switzerland, Austria. Simultaneously, its television broadcasting has no zonal division and is financed by licensing and advertising revenue.

Meaning and History

ZDF Logo History

The TV network broadcasts using several channels: terrestrial, cable, and satellite. It has two independent branches – information and youth, which became separate after gaining popularity. Also, she adheres to the principle reflected in the slogan, which translates as “With the second, you see better.” Its content is because the company is the second-largest broadcasting structure.

For almost 60 years of its existence, the channel has changed its logo several times, adjusting it to the changing technical standards. There are four logos in total, based on the abbreviated form of the phrase “Zweites Deutsches Fernsehen” (this is complete decoding of the abbreviation ZDF).

What is ZDF?

ZDF is a German broadcasting company, the name of which stands for Zweites Deutsches Fernsehen. It owns a large national television channel that broadcasts various programs: entertainment shows, documentary and feature films, series, sports programs, and news. The television network was founded in 1963 and is partially funded by the state budget.

1961 – 1963

ARD 2 Logo 1961

In 1961, ZDF was better known as Zweites Deutsches Fernsehen. The last two words of her name occupied the central part of the logo and consisted of bold black letters in upper case. The font was roughly shaped like Okuda Bold by Pixel Sagas or Trump Gothic Pro Bold by Canada Type. The inscription was inside many black and white stripes, similar simultaneously to the Moebius Strip and the DNA chain.

1963 – 1987

Zweites Deutsches Fernsehen Logo 1963-1987

The debut logo was launched on April 1st, 1963. Initially, the company chose an option in the form of two vertical rectangles and two ellipses. The former symbolizes the towers, the latter – the signal emanating from them. Both of them are two because, in this way, the institution has beaten its name – “second television.” When there are two copies of all the elements, it is guaranteed to be seen better, and the station works twice as reliably. Medium wide black stripes are located exactly in the middle, and above them are ovals, which are half superimposed on each other. They came from the preversion that existed from 1961 to 1963.

1987 – 1992

ZDF Logo 1987-1992

In 1987, the administration decided to introduce a radically new logo to move away from standard images and introduce individuality. That is why the preference was given to the abbreviated form of the name – “ZDF.” Large letters on a light background are made with double edging – thin lines of black and white.

1992 – 2001

ZDF Logo 1992-2001

The essence of the logo has been preserved, but the design has been completely changed. Now the letters have no stroke and are written in a thin sans serif typeface. To the left of the abbreviation is the broadcasting sign: two concentric rings with a slight offset that surround a dark blue ball. The graphic elements are grouped so that the image looks not only like an eye but also like a crescent moon, sun, and globe. This symbol’s concept is simple: the broadcast is conducted around the clock with extensive coverage of the territory.

2001 – today

ZDF Logo 2001-present

Originality is what sets this logo apart from everyone else. The name is uniquely played in it. First, the letter “Z” is replaced by the number “2”, which repeats it in almost identical form. Secondly, the manual reflected the complete transcript of the abbreviation from the phrase “Zweites Deutsches Fernsehen.” That is, the particle “zwei” means “second television.” To emphasize this idea, the designers placed the deuce separately – in an orange circle, highlighting it in contrasting white.

Font and Colors

ZDF Emblem

The evolution of the visual identity of a broadcast station has moved from standard to original. Therefore, at the beginning of his career, a hackneyed image of towers and signals emanating from them was used, and at the end – a personal sign reflecting several meanings at once. The new logo developers are two agencies: the German Das Werk from Frankfurt and the American Razorfish from New York. They created it in close collaboration.

ZDF Symbol

Each emblem has its typeface so that you won’t find two identical ones. It was bold with a contour; then it was threadlike; now it is wide, streamlined, with roundings. The modern version also plays up the similarity between “2” and “Z.” The color palette consists of orange (closer to carrot) and gray (two types – metallic and light silver). Also, white is used.

ZDF color codes

OrangeHex color:#ff8400
RGB:255 132 0
CMYK:0 48 100 0
Pantone:PMS 151 C