ZEE5 Logo

ZEE5 LogoZEE5 Logo PNG

The ZEE5 logo is a symbol of diversity and multilingualism. The emblem shows that the channel contains information in a variety of areas. It is freely available, and every viewer can learn the necessary knowledge.

ZEE5: Brand overview

Founded:14 February 2018
Founder:Zee Entertainment Enterprises
Mumbai, Maharashtra, India
Indian media service ZEE5 provides access to TV shows, movies, theater plays, music videos, and TV channels in 12 languages. Its multilingualism has made it popular, as the brand’s regional strategy envisages a monthly replenishment of the collection with two original shows in Tamil, Telugu, Kannada, Bengali, and Marathi. And especially for millennials, the platform releases content in Hindi.

Meaning and History

ZEE5 Logo History

ZEE5 is the successor to the video streaming service OZEE, which merged with the similar service DittoTV in 2018. They have expanded their capabilities to compete successfully against Hotstar, Amazon Prime Video, Netflix, and other market leaders. The platforms operated separately, although both were owned by the Indian media conglomerate Zee Entertainment Enterprises. The company itself is part of the Essel Group holding.

The predecessors of the ZEE5 had their distinctive marks before the integration. Their designs had nothing in common – from different color palettes to text-decoration. After the merger, the identity has changed. It is worth noting that the developers took the OZEE logo as a basis. They retained their shape (rectangle), color (black base), and font (grotesque).

2012 – 2016

DittoTV (live-streaming) Logo 2012-2016

The DittoTV web portal was launched in 2012 and offered subscription-based streaming video. Its first logo looked like a horizontally elongated geometric shape in blue with white lettering inside. The name of the platform had an unusual design: the word “ditto” took up almost all the space, and “TV” was above the letter “o.” Most notable were the round typeface and the elongated vertical “d” line that touched the outer edge of the emblem.

2016 – 2018

DittoTV (live-streaming) Logo 2016-2018

Two years before the merger with OZEE, the DittoTV service underwent a small redesign. The blue geometric shape has been removed from the logo. Once on a blank white background, the lettering turned purple, and the font became rounded at the ends. A black italicized phrase “powered by Z5” appeared at the bottom.

2016 – 2018

Ozee (video on demand) Logo 2016-2018

In the first week of March 2016, Zee Network, which owns DittoTV, launched another online video streaming platform, OZEE. The concept of the new project reflected the motto “Entertainment Now,” which became an integral part of the logo. The designers used a handwritten white font for its design. Above was the name of the service, written in bold grotesque, and the emblem in the form of an orange ring with a multi-colored triangle inside. The last symbol was the button to start the video. A black rectangle served as a background for all elements.

2018 – today

ZEE5 Logo 2018-present

The ZEE5 media service was created in 2018 based on DittoTV and OZEE. She inherited some design aspects from OZEE. The base of the logo, as before, is a black quadrangle, but subtle patterns of eyes, fingers, ears, tongues, mobile phones, and monitors have appeared on it. There is a white circle in which the black word “ZEE” is written in the middle. And the white number “5” is out of the circle. Five arcs of different colors add color to the design: purple, red, yellow, green, and blue.

ZEE5: Interesting Facts

ZEE5, launched by Zee Entertainment Enterprises in February 2018, is a digital platform offering various entertainment. It stands out for its rich mix of movies, TV shows, live TV, and even health and lifestyle content across multiple languages.

  1. Languages Galore: ZEE5 offers shows and movies in over 12 languages, including English, Hindi, and many regional languages, making it incredibly inclusive for India’s diverse population.
  2. Worldwide Availability: Originally aimed at Indian viewers, ZEE5 has gone global and is now accessible in over 190 countries, bringing Indian content to a worldwide audience.
  3. Original Content: ZEE5 invests in original web series, movies, and documentaries, providing unique content across various genres and setting it apart from other platforms.
  4. Tech-Savvy: It’s a pioneer in adopting new tech like Progressive Web App (PWA) and Hybrid Broadcast Broadband TV (HbbTV), ensuring a good viewing experience even with low internet speed or on various devices.
  5. Smooth Streaming: Thanks to adaptive streaming technology, ZEE5 adjusts video quality based on your internet speed to minimize buffering.
  6. Beyond Entertainment: ZEE5 also delves into educational content and health and wellness series, catering to the growing demand for such content online.
  7. Easy Access: By partnering with telecoms, smart TV brands, and digital payment services, ZEE5 is easily accessible on different devices and offers various payment options.
  8. Recognized Excellence: ZEE5 has earned numerous awards for its original content, user-friendly app design, and technological innovation in entertainment.
  9. Interactive Features: With live TV, catch-up TV service, music streaming, and news, ZEE5 provides a comprehensive entertainment experience all in one place.
  10. Flexible Subscriptions: ZEE5’s subscription models include a freemium option, allowing users to watch a significant portion of content for free and upgrade to premium content, catering to diverse budgets and preferences.

Since its start, ZEE5 has continually evolved to meet the shifting needs of digital audiences both in India and internationally. Its diverse content, technological advances, and focus on user experience have solidified its position in the global digital entertainment scene.

Font and Colors

ZEE5 Emblem

The black rectangle symbolizes the screen because the main content of the platform is various films, shows, music videos, and other videos. Multi-colored curved lines are the embodiment of vivid emotions and impressions of what you see. And the white circle in the middle is associated with the start button.

ZEE5 Symbol

The name of the Indian media service is written in a standard sans serif font. All letters are bold and capitalized. But the color palette looks much more interesting. It is dominated by the classic combination of black and white, which form the basis for five vibrant colors: blue, green, yellow, red, and purple.

ZEE5 color codes

Maximum Blue GreenHex color:#00c1d4
RGB:0 193 212
CMYK:100 9 0 17
Pantone:PMS 7466 C
Dark Pastel GreenHex color:#00c21a
RGB:0 194 26
CMYK:100 0 87 24
Pantone:PMS 354 C
Selective yellowHex color:#ffb700
RGB:255 183 0
CMYK:0 28 100 0
Pantone:PMS 7549 C
OrangeHex color:#ff6110
RGB:255 97 16
CMYK:0 62 94 0
Pantone:PMS Orange 021 C
Wild StrawberryHex color:#ff2e9b
RGB:255 46 155
CMYK:0 82 39 0
Pantone:PMS 806 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C