Indian media service ZEE5 provides access to TV shows, movies, theater plays, music videos, and TV channels in 12 languages. Its multilingualism has made it popular, as the brand’s regional strategy envisages a monthly replenishment of the collection with two original shows in Tamil, Telugu, Kannada, Bengali, and Marathi. And especially for millennials, the platform releases content in Hindi.
Meaning and History
ZEE5 is the successor to the video streaming service OZEE, which merged with the similar service DittoTV in 2018. They have expanded their capabilities to compete successfully against Hotstar, Amazon Prime Video, Netflix, and other market leaders. The platforms operated separately, although both were owned by the Indian media conglomerate Zee Entertainment Enterprises. The company itself is part of the Essel Group holding.
The predecessors of the ZEE5 had their distinctive marks before the integration. Their designs had nothing in common – from different color palettes to text-decoration. After the merger, the identity has changed. It is worth noting that the developers took the OZEE logo as a basis. They retained their shape (rectangle), color (black base), and font (grotesque).
2012 – 2016
The DittoTV web portal was launched in 2012 and offered subscription-based streaming video. Its first logo looked like a horizontally elongated geometric shape in blue with white lettering inside. The name of the platform had an unusual design: the word “ditto” took up almost all the space, and “TV” was above the letter “o.” Most notable were the round typeface and the elongated vertical “d” line that touched the outer edge of the emblem.
2016 – 2018
Two years before the merger with OZEE, the DittoTV service underwent a small redesign. The blue geometric shape has been removed from the logo. Once on a blank white background, the lettering turned purple, and the font became rounded at the ends. A black italicized phrase “powered by Z5” appeared at the bottom.
2016 – 2018
In the first week of March 2016, Zee Network, which owns DittoTV, launched another online video streaming platform, OZEE. The concept of the new project reflected the motto “Entertainment Now,” which became an integral part of the logo. The designers used a handwritten white font for its design. Above was the name of the service, written in bold grotesque, and the emblem in the form of an orange ring with a multi-colored triangle inside. The last symbol was the button to start the video. A black rectangle served as a background for all elements.
2018 – today
The ZEE5 media service was created in 2018 based on DittoTV and OZEE. She inherited some design aspects from OZEE. The base of the logo, as before, is a black quadrangle, but subtle patterns of eyes, fingers, ears, tongues, mobile phones, and monitors have appeared on it. There is a white circle in which the black word “ZEE” is written in the middle. And the white number “5” is out of the circle. Five arcs of different colors add color to the design: purple, red, yellow, green, and blue.
Font and Colors of the Emblem
The black rectangle symbolizes the screen because the main content of the platform is various films, shows, music videos, and other videos. Multi-colored curved lines are the embodiment of vivid emotions and impressions of what you see. And the white circle in the middle is associated with the start button.
The name of the Indian media service is written in a standard sans serif font. All letters are bold and capitalized. But the color palette looks much more interesting. It is dominated by the classic combination of black and white, which form the basis for five vibrant colors: blue, green, yellow, red, and purple.