Zivame Logo

Zivame LogoZivame Logo PNG

Zivame: Brand overview

In 2011, Richa Kar founded a pioneering venture called Zivame, which established itself in Bengaluru, India. This venture primarily targeted the underdeveloped intimate apparel market for Indian women by offering a variety of sizes and styles online. Recognizing the cultural hesitancy associated with buying lingerie in India, Richa, the woman at the helm of the company, sought to redefine the experience by combining the convenience of the digital space with the wide range of needs of her customers.

As Zivame gained momentum, she expanded her reach by opening physical stores while simultaneously developing an educational module to explain the essence of lingerie shopping. Focusing on the comfort of Indian women, Zivame introduced its private-label intimate apparel line. By 2017, the company had carved a niche as one of the leading brands in the intimate apparel sector in India.

Financial backing from prominent investors like Zodius Capital and Khazanah Nasional further strengthened Zivame’s growth trajectory. In 2020, Reliance Retail acquired a dominant stake in the company, marking its entry into the intimate apparel sector. Under the visionary leadership of Richie Kar, Zivame continues to fulfill its mission to change the world of intimate apparel and challenge established societal norms.

Meaning and History

Zivame Logo History

What is Zivame?

A pioneer in Indian online lingerie retail, Zivame has significantly changed the way women think about intimate apparel shopping since its inception in 2011. Founded by Richa Kar and based in Mumbai, India, Zivame has become the preferred choice for many people looking for lingerie, sleepwear, swimwear, and activewear and proudly serves over 10 million customers across the country.

2011 – 2019

Zivame Logo 2011

2019 – today

Zivame Logo

The logo of this Indian online lingerie store is in the style of emblems from the world of high fashion. It has the same expressive serifs and exclusive design. The uniqueness of the logo is given by the rounded ends of the legs at the letter “m,” which resemble the tail of the letter “a.” In addition, the logo depicts a round coral disk with a white letter “z,” the lower part of which extends beyond the circle and merges with the surrounding space. This shows that the company is focused on the needs of its customers and constantly follows the trends. The lettering is in bold lowercase.

The rounded ends of the letter “m” resemble a small wave, creating a sense of casualness. The coral disk is an eye-catching bright spot, as is the latest trend. The “z” protruding outside the circle is reminiscent of a person stepping out of their comfort zone and daring to be different. All these elements give the logo a casual and relaxed feel as if it knows exactly what it’s doing.

Zivame color codes

Light CoralHex color:#f38584
RGB:243 133 132
CMYK:0 454 46 5
Pantone:PMS 177 C
Shadow GrayHex color:#454545
RGB:69 69 69
CMYK:0 0 0 73
Pantone:PMS 446 C