Zivame Logo

In 2011, Richa Kar initiated a groundbreaking venture named Zivame, anchoring its roots in Bengaluru, India. This enterprise primarily catered to the underserved intimate wear market for Indian women, offering various sizes and styles online. Recognizing the cultural hesitancy surrounding lingerie shopping in India, Richa, a woman at the helm, aimed to redefine this experience by merging the convenience of the digital realm with the wide-ranging needs of her customers.

As Zivame gained traction, it extended its reach by inaugurating physical storefronts and simultaneously developed an educational module to demystify the lingerie shopping experience. Prioritizing the comfort of Indian women, Zivame introduced its line of private-label intimate wear. By the time 2017 rolled around, it had carved a niche for itself as a prominent brand in India’s intimate wear sector.

Financial backing from notable investors like Zodius Capital and Khazanah Nasional further bolstered Zivame’s trajectory. In a significant move, Reliance Retail acquired a dominant share of the company in 2020, marking its foray into the intimate apparel sector. Under Richa Kar’s visionary guidance, Zivame persists in its mission to reshape the intimate wear world and challenge prevailing societal norms.