Zivame Logo PNG
The Zivame logo conveys femininity, comfort, and confidence, reflecting the brand’s goal of offering high-quality and stylish lingerie that enhances a woman’s confidence and comfort. The emblem’s design emphasizes attention to detail, demonstrating a commitment to creating products that combine functionality and aesthetic appeal. The company aims to help women find the perfect lingerie for any occasion, supporting their confidence and comfort in everyday life.
Zivame: Brand overview
In 2011, Richa Kar founded a pioneering venture called Zivame, which established itself in Bengaluru, India. This venture primarily targeted the underdeveloped intimate apparel market for Indian women by offering a variety of sizes and styles online. Recognizing the cultural hesitancy associated with buying lingerie in India, Richa, the woman at the company’s helm, sought to redefine the experience by combining the convenience of the digital space with her customers’ wide range of needs.
As Zivame gained momentum, she expanded her reach by opening physical stores while developing an educational module explaining the essence of lingerie shopping. Focusing on the comfort of Indian women, Zivame introduced its private-label intimate apparel line. By 2017, the company had carved a niche as one of the leading brands in the intimate apparel sector in India.
Financial backing from prominent investors like Zodius Capital and Khazanah Nasional further strengthened Zivame’s growth trajectory. In 2020, Reliance Retail acquired a dominant stake in the company, marking its entry into the intimate apparel sector. Under the visionary leadership of Richie Kar, Zivame continues to fulfill its mission to change the world of intimate apparel and challenge established societal norms.
Meaning and History
What is Zivame?
A pioneer in Indian online lingerie retail, Zivame has significantly changed the way women think about intimate apparel shopping since its inception in 2011. Founded by Richa Kar and based in Mumbai, India, Zivame has become the preferred choice for many people looking for lingerie, sleepwear, swimwear, and activewear and proudly serves over 10 million customers across the country.
2011 – 2019
2019 – today
The Zivame logo appears simple and elegant, reflecting the style of a brand specializing in lingerie. Its design creates a fresh and modern image suitable for a fashion-forward audience.
To the left of the text is a coral circle. This shade is associated with femininity, warmth, and softness, emphasizing the brand’s connection to its target audience. At the circle’s center is a white letter, “Z,” with curved lines and smooth transitions. The lower part of the letter slightly extends beyond the circle, creating a sense of dynamism and openness.
The company name is written in a refined serif font, which is formal yet fashionable. The serifs add sophistication, while the subtle curves in the letters “v” and “m” bring it to life. The rounded edges of the letter “m” complement the shape of “a,” adding harmony and completeness to the text.
All the letters are well-balanced and easy to read. The font is bold but does not feel heavy, maintaining a sense of lightness and accessibility. The black color of the text conveys stability and seriousness, while the coral circle adds vibrancy and emotion.
The brand name is associated with inspiration and individuality. It conveys the idea of freedom and emphasizes meeting customers’ needs. The logo design supports this concept: stylish, versatile, and easy to connect with the audience.
The Zivame emblem combines minimalism and sophistication. Every detail is thoughtfully designed, highlighting the brand’s mission and connection to fashion.
