Zivame Logo PNG
The Zivame logo conveys femininity, comfort, and confidence, reflecting the brand’s goal of offering high-quality, stylish lingerie that enhances women’s confidence and comfort. The emblem’s design emphasizes attention to detail, showing a commitment to products that blend functionality with aesthetic appeal. The company aims to help women find the perfect lingerie for any occasion, supporting their confidence and comfort in everyday life.
In 2011, Richa Kar founded Zivame, a pioneering venture based in Bengaluru, India. The venture initially targeted India’s underdeveloped intimate apparel market by offering a wide range of sizes and styles online. Recognizing the cultural hesitancy around buying lingerie in India, Richa, the woman at the company’s helm, sought to redefine the experience by combining the convenience of digital space with her customers’ diverse needs.
As Zivame gained momentum, she expanded her reach by opening physical stores and developing an educational module that explains the essence of lingerie shopping. Focusing on Indian women’s comfort, Zivame introduced its private-label intimate apparel line. By 2017, the company had carved out a niche as a leading brand in India’s intimate apparel sector.
Financial backing from prominent investors like Zodius Capital and Khazanah Nasional further strengthened Zivame’s growth trajectory. In 2020, Reliance Retail acquired a dominant stake in the company, marking its entry into the intimate apparel sector. Under Richie Kar’s visionary leadership, Zivame continues to fulfill its mission to change the world of intimate apparel and challenge established societal norms.
Meaning and History
What is Zivame?
A pioneer in Indian online lingerie retail, Zivame has changed how women shop for intimate apparel since it launched in 2011. Founded by Richa Kar and based in Mumbai, India, Zivame has become a preferred choice for many seeking lingerie, sleepwear, swimwear, and activewear, and it proudly serves over 10 million customers nationwide.
2011 – 2019
2019 – today
The Zivame logo looks simple and elegant, reflecting a lingerie-focused brand. Its design creates a fresh, modern image that suits a fashion-forward audience.
To the left of the text is a coral circle. This shade evokes femininity, warmth, and softness, reinforcing the brand’s connection with its target audience. At the center of the circle is a white letter “Z” with curved lines and smooth transitions. The lower part of the letter slightly extends beyond the circle, creating a sense of dynamism and openness.
The company name is set in a refined serif font that feels formal yet fashionable. The serifs add sophistication, while the subtle curves in the letters “v” and “m” bring it to life. The rounded edges of the letter “m” complement the shape of “a,” adding harmony and completeness to the text.
All the letters are well-balanced and easy to read. The font is bold but not heavy, keeping the text light and accessible. The black text conveys stability and seriousness, while the coral circle adds vibrancy and emotion.
The brand name evokes inspiration and individuality. It conveys freedom and emphasizes meeting customers’ needs. The logo design supports this concept: it’s stylish, versatile, and easy for the audience to connect with.
The Zivame emblem combines minimalism and sophistication. Every detail is thoughtfully designed to highlight the brand’s mission and connection to fashion.