The publication 20 Minutes, which appeared in 2002 as a free daily newspaper, presented an updated visual identity reflecting the company’s shift into the digital sphere. Over the years, 20 Minutes transitioned from print format to online, expanding into television and social media.
Previously, the logo resembled a digital clock with segmented numerals, reminding readers of rapid news access. That style suited an era when people frequently glanced at clocks, but today, news is read on smartphones. Therefore, the company abandoned outdated digital forms in favor of a lively design.
In the new logo, the numeral “20” is handwritten, giving the name a friendly character. Angular shapes have been replaced by smooth lines, which are suitable for perception in today’s fast-paced lifestyle.
The word “minutes,” previously written in a strict technical font, is now rendered in soft, rounded letters that complement the numeral. The typeface creates a sense of openness and accessibility to news.
In addition to the typeface, the shapes of the mark itself have changed: rigid segments are replaced by smooth contours, enhancing readability. The updated design appears contemporary while maintaining the publication’s recognizability.
The primary brand colors have remained unchanged, but the graphic system has become more diverse, making navigation between topics easier. As in the newspaper’s initial editions, the palette employs color-coded sections, now complemented by new pictograms for user convenience.
Introducing a soft, flexible design has allowed 20 Minutes to align with the digital environment. The new logo and visual identity help the publication deliver news quickly, providing readers with a comfortable interface.