2K has been producing video games since 2005 and is owned by a larger US company, Take-Two Interactive. It was founded when the holding company bought Visual Concepts Entertainment and made it its subsidiary brand. The headquarters is located in Novato, and before that, it was located in New York, from where it was forced to move after a fire.
Meaning and History
The publishing label is named after the 2K sports games developed by Visual Concepts. The 2K franchise appeared a long time ago but became part of Take-Two Interactive and became an independent publisher only in 2005. It was based on WWE 2K (wrestling simulator) and NBA 2K (basketball simulator), which debuted in 2000 and 1999. respectively.
When Take-Two Interactive Corporation acquired the franchise’s intellectual property rights, it turned it into a label consisting of two sub-labels: 2K Sports (sports games) and 2K Games (other genres). Then they were joined by 2K Play (casual video games), which allowed the division to take over Cat Daddy Games and Global Star Software.
The logos of all three structures have a common element – a red parallelogram with a white monogram inside. This is the hallmark of 2K, which was received in 2005 and has never changed since. It is partially similar to the emblems of the WWE 2K and NBA 2K series: it is obvious that the red color and minimalist design were taken from them. But the developers have modernized the appearance of the inscription, using not a simple one-line form but a complex one with connected characters.
The lower part of the number “2” and the top of the letter “K” merge and form a stylized monogram. Moreover, this element looks like a gap inside a red parallelogram with rounded corners. This impression is created due to negative space when the object itself is not painted, and a dark surrounding background forms its outlines. A non-standard design technique draws attention to the name of the label.
Font and Colors of the Emblem
The game publisher and distributor are consistent: its logo had never changed and remained the same as when the company was founded. It reflects the name 2K, which attracts the eye with its unusual arrangement of symbols. The number is at the top, and the letter is at the bottom – so that they touch at one point. At the same time, they merge and form a single figure, symbolizing continuous movement.
The same dynamic is expressed in the slanted type, rounded corners, and beveled sides of the quadrangle. The distinctive, streamlined, geometric shape emphasizes the speed and precision at the heart of sports video games.
The logo depicts a stylized company name and no longer contains any additional inscriptions. “2K” is designed in the form of a simple monogram, where a number and a letter are connected at one point, forming a right angle with their common sides. The designers used characters from a bold, italic sans-serif typeface.
The colors are specially selected to create contrast. The white lettering is visible against the background of a bright red parallelogram. By the way, in grotesque font and color palette, the 2K publishing label’s trademark matches the emblems of the NBA 2K and WWE 2K sports games series.