The 2Pac logo is nostalgic and easy-going. The emblem brings back memories of the prematurely departed musician. The elements of the sign convey a confident and strong voice in support of African Americans, which continues to delight fans with new hits even through the veil of the spiritual world.
2pac: Brand overview
Founded: | 1991 |
Founder: | Lesane Parish Crooks |
Headquarters: | Marin City, California, U.S. |
Website: | 2pac.com |
Meaning and History
Both logos accurately represent the spirit of Tupac Amaru Shakur, although they differ in their writing style. Simplicity and rhythm are discernible in the images. The inscriptions are understandable even to those with limited literacy. Being a “street kid” and gang member, the musician conveyed the essence of his art through graffiti style. In the first case, a technique of replacing part of the word with a number was used. The second logo emerged after the artist had passed away and was chosen by the musician’s close ones. In 1997, his mother, Afeni Shakur, opened Amaru Entertainment studio, where she released four posthumous albums of the performer, each of which was marked by a unique symbol.
What is 2pac?
A vibrant hip-hop performer is considered one of the most influential figures in the genre. He sang about the brutality of the streets, violence, and racism. He was shot dead at the age of 25. His last words, “Fuck you,” perfectly encapsulated his lifestyle and song lyrics. His departure was no less spectacular: Tupac’s body was cremated, and his friends smoked some of his ashes with marijuana.
1995 – 1998
The first logo employed was a stylized version of the singer’s name. It was officially given and registered by the performer’s family, at his aunt’s insistence, a year after the birth of Lesane Parish. The name Tupac was chosen in honor of the revolutionary Túpac Amaru II, who led an uprising against the Spanish in Peru. The rapper’s relatives were members of the Black Panther organization, known for its revolutionary radical followers and frequent advocacy for armed solutions to social injustice. Hence, the choice of the name.
The revolutionary, in turn, was named after the last Inca leader, which translates from the Native American language to “shining snake.” This word encapsulates a bright personality and is entirely fitting for the singer. Each of his subsequent albums was more recognized than the previous ones and received platinum certificates.
The first part of the word is replaced by the number 2, which greatly simplifies the reading. “Tu” only sounds like the digit, but grammatically, two is written as “two.” This approach subtly hints at the educational problems of ghetto residents and the authorities’ indifference to the status and education of African American children.
The large size of the number 2 replaced the first capital letter of the name. The digit seems frozen in the emblem, almost as if predicting the singer’s death after two decades of life.
The artist’s logo was used until 1997, until the second posthumous album R U Still Down? (Remember Me) was released, which was worked on by the artist’s mother (the first posthumous album was written by Tupac shortly before his death).
1998 – today
The emblem was changed to a softer and more romantic one for the posthumous albums under the Amaru Entertainment label. The inscription resembles a brush stroke on a wall. The lines of the font are uneven and handwritten. The number 2 is replaced with the full name. The T’s vertical line and the letters’ slant resemble a gust of wind. The logo embodies the idea of memory and the spiritual presence of the singer.
The white gaps in the painting of the inscription are like reflections of lights during performances. They also speak of the short life of the musician, in which he did not have time to say and do much, and now the memory of him is gradually fading.
Font and Colors
Black color is the main one in emblems. It symbolizes the skin color of the musician and African Americans whose lives are dedicated to 2pac’s songs. The shade speaks of the dark content of the compositions, sad, aggressive, and accusing.
The inscription font is unique. It’s made in a handwritten format, emphasizing the singer’s distinctiveness and extraordinary personality.
2pac color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |