311 logo is like a burning fire, the sparks rising and enveloping all the members. The emblem shows that the collective’s creativity is based on friendship and a deep love for music. Joining in a single impulse, the musicians create something phenomenal.
311: Brand overview
Founded: | 1988 – present |
Founder: | Nick Hexum, Aaron “P-Nut” Wills, Chad Sexton |
Headquarters: |
Omaha, Nebraska, U.S. |
Website: | 311.com |
Meaning and History
Unlike most rock bands, 311 stands out for its consistency: regular albums, annual tours, and performances. In 35 years, there has been only one lineup change, and the logo has always stayed the same. The foundation of the mark is simplicity and the theme of unity: friendship between members, support and connection with fans, and love for their work. The emblem’s name and image are the collective’s choice, an attempt to reflect their values and views.
What is 311?
This is an American alternative rock band. Since 1988, it has been gathering fans and conducting annual tours. In addition to 13 studio albums, they released two live ones, several compilations, and 4 DVDs. They collaborated with six recording studios besides their label, including Capricorn Records, ATO Records, and Volcano Entertainment.
1993 – today
The band’s emblem consists of the handwritten inscription 311, surrounded by a dynamic ellipse. The bottom part of the inscription looks as if sprinkled with sparkling sequins or sparks of flame. The fire transitions into a steady red color, conveying the song’s heat and the concert’s atmosphere.
The choice of the name is unusual. There are two explanations. First, the number is taken from police communication codes, where 311 denotes indecent and loud behavior. The band’s lead vocalist was arrested under this article in his youth. The name embodies loud music without borders and the ability to speak creatively on any topic without taboo.
The second explanation: 311 is the commonly accepted number to get information about city services and report infrastructure problems. This choice shows the band’s closeness to city streets and an understanding of urban problems.
Interestingly, based on the logo, the band has celebrated its birthday for ten years. It takes place on March 11th, as in the US, the date is written as 3/11. On this day, the musicians hold a big concert for fans.
Font and Colors
The group chose bright colors of emotions, fire, and creativity for their logo.
- Red speaks of the band’s popularity. Songs and albums constantly occupy high lines in hit parades.
- Orange indicates the warm reception of fans, uniting people around the group’s songs. Annual concerts with thousands of fans.
- Yellow conveys the spirit of friendship and mutual aid within the band. This helps to engage in favorite work for many years without breaks.
The transition of colors showcases the strong interrelation of events. Friendly relationships (yellow) lead to the creation of songs. Songs give fans love (orange), attending concerts, and buying albums. Fan attention increases popularity, leading to the group’s consistently high standing (red).
The numbers in the emblem are positioned at different levels. The signs vary in size but create a harmonious overall picture. This approach demonstrates the differences in personality and appearance among the band members but unifies and brings them together through music.
311 color codes
Red | Hex color: | #fc0000 |
---|---|---|
RGB: | 252 0 0 | |
CMYK: | 0 100 100 1 | |
Pantone: | PMS 172 C |
Cadmium Yellow | Hex color: | #fef900 |
---|---|---|
RGB: | 254 249 0 | |
CMYK: | 0 2 100 0 | |
Pantone: | PMS 3955 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |