5sos Logo

5sos Logo5sos Logo PNG

The 5sos logo conveys the unity of the band. The growth and maturation the members of the foursome experienced together, ready to march into the future as a united group. The emblem hints at the importance of friendship, love, and family in a dangerous and dark world.

5sos: Brand overview

Founded: 2011 – present
Founder: Luke Hemmings, Calum Hood, Ashton Irwin, Michael Clifford
Sydney, New South Wales, Australia
Website: 5sos.com
5sos – an Australian quartet performing rock and pop music. The band’s constant line-up includes Luke Hemmings, Michael Clifford, Calum Hood, and Ashton Irwin. In 10 years, the musicians have sold 10 million copies of 5 studio albums, presented two solo albums of the members, and their singles have been listened to over 7 billion times online.

Meaning and History

5sos Logo History

The band’s logo has changed with new albums and contracts. Each visualization attempts to find the ideal representation and convey the album’s essence. As of today, there have been three rebrands. One of them is related to the issue of plagiarism. The group had to abandon an essential element from the lines due to its similarity to another brand’s emblem. The claims required finding an entirely new approach to their own identity. The result can’t be called a bull’s-eye hit, but the logo definitely gained individual features.

What is 5sos?

A musical group that formed in high school. Popularity came to the group after posting songs on YouTube. Further development came from a contract with Sony/ATV Music Publishing and joint songs with popular bands. A worldwide tour with One Direction cemented their success. After the tour, their debut album sold 259 thousand copies within a week. Since then, the band’s studio and solo albums have been popular.

2012 – 2014

5 Seconds of Summer Logo 2012

The band’s first emblem consists of an image and an explanatory caption beneath it. The backdrop for the drawing is a black circle symbolizing records and music CDs. As the band’s songs are recorded onto CDs, the logo also overlaps information on top of a disc.

Five white lines are centered in the figure: four vertically and the fifth horizontally, intersecting the rest. The lines symbolize the number 5 in the title and hint at the four members united by a common idea.

Next is the abbreviation SOS in capital letters.

Below the disc, the group’s full name is listed on two levels. Here, the preposition OF is done in thin, barely noticeable lines. Guitarist Michael Clifford suggested the band’s name. Since the guys started playing as students, their interest in music was like a little breath of fresh air amid classes. A way to immerse in the atmosphere of a summer vacation. Interestingly, 3 out of 4 members eventually dropped out of school for a music career, forever staying “on vacation.”

In some logo variations, the full name is on a white stripe around the black core of the disk, making the symbol even more like a record.

2014 – 2018

5 Seconds of Summer Logo 2014

The band signs a contract with Capitol Records. Growing popularity attracts attention to the visual symbol of the previously little-known group, and the disc symbol seems unoriginal, as it is present on the logos of many companies, including recording ones.

Therefore, in 2014, they changed the emblem. They chose a light and free logo without a restrictive background since the band had been on a world tour, and there were no longer any borders for the musicians.

In the sign, emphasis is made on the composition of lines, which in size corresponds to the letters of the inscription and is executed in bold glyphs. This technique shows that the quartet, depicted in the symbol, is becoming well-known.

Above the picture, the name of the group is slightly oblique. The rotation demonstrates growth and striving for the future: Blossom and popularity.

2018 – 2019

5 Seconds of Summer Logo 2018

From 2018, the group’s emblem underwent significant changes. The new sign is characterized by minimalism.

The team replaced the visual image of lines with the number 5 to avoid litigation with the Undefeated store. The clothing brand uses almost identical symbols of crossed sticks.

The name of the group 5 Seconds of Summer was shortened to the abbreviation SOS. In 2018, the third album Youngblood was released, and the tour with its advertising was called 5SOS III, which resonated with the new logo.

The sign turned out to be brief and simple. However, it looked more like a temporary replacement “in a hurry” while the group sought a better option. A new symbol was developed just a year later.

2019 – today

5 Seconds of Summer Logo

The group is preparing to release its fourth album, presenting the public with two singles. An original sign was developed for the new collection. The rectangular black base made the band’s logo enclosed. The choice was quite suitable for the name of the new album – C A L M, formed from the first letters of the performers’ names. Having started from school, the musicians have been inseparable for over ten years.

The orange edging inside the rectangle reinforces the impression of the enclosure. The line shows that the inner world of the group is based on mutual support and unity.

The inscription 5SOS is made in large orange font. At the same time, the letter O is crossed by a drumstick, making the symbol similar to drums. The technique hints at the musical direction of the group.

Font and Colors

The contrast of black and white is the main technique in the band’s emblems. The appearance of color in the last sign indicates a change in the members’ views, expanding horizons. As they age, the musicians stop dividing the world into white and black, sensing its goodwill. They found strength and inspiration in friendship and unity. The warm sunny shade of the name indicates this.

A square geometric font with rounded corners distinguishes the inscription. The shape of the rectangle hints at the four members of the quartet. The transformation of O makes the name unique and emphasizes the rhythmicity of the music.

5sos color codes

School Bus Yellow Hex color: #f5a602
RGB: 245 166 2
CMYK: 0 32 99 4
Pantone: PMS 137 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C