AAA (Ateliers d’Automobiles et d’Aviation) Logo

AAA (Ateliers d'Automobiles et d'Aviation) LogoAAA (Ateliers d’Automobiles et d’Aviation) Logo PNG

AAA (Ateliers d’Automobiles et d’Aviation) logo represents restrained energy encapsulated within a circle, reflecting its association with the automotive industry. The Paris-based company, which existed for just one year, adorned its emblem with three expressive “A” s, derived from the phrase “Ateliers d’Automobiles et d’Aviation.” The semi-bold letters appear thin due to their height. The elongated straight lines add a strict geometric quality to the symbol, emphasizing its relation to the technical sphere. The rectangular serifs on the legs resonate with the top cut of the glyphs, as they have a similarly smooth surface.

The logo’s three “A” s directly represent the brand’s name, derived from the phrase “Ateliers d’Automobiles et d’Aviation.” Their expressive and elongated design gives the logo a dynamic and energetic feel, reflecting the brand’s association with the automotive and aviation industries.

Despite appearing thin due to their height, the semi-bold letters add strength and solidity to the logo. This design choice suggests a robust and reliable brand, qualities essential in the technical sphere.

The strict geometric quality of the logo, achieved through the use of elongated straight lines, reinforces its association with the technical sphere. This geometric design gives the logo a modern and precise look, reflecting the brand’s commitment to precision and quality.

The rectangular serifs on the legs of the “A” s and the similarly smooth top cut of the glyphs add a unique touch to the design. These design elements create a sense of harmony and balance in the logo, making it visually appealing and memorable.

AAA: Brand overview

Founded: 1919 – 1920
Paris, France
In 1919, the city of Paris saw the establishment of AAA (Ateliers d’Automobiles et d’Aviation), a pioneer in the early French automotive sector. Founders André Salomon and René Cotton, both with backgrounds in the aviation industry, took the helm of this new venture.

AAA started its operations by crafting a petite, two-seater electric car named the Alvo. This vehicle was battery-powered and boasted a driving range surpassing 60 miles.

A notable growth spurt for the company occurred in 1920 when it incorporated another electric vehicle producer, Société Electrique des Voiturettes. This strategic move diversified AAA’s product offerings. It started manufacturing a broad spectrum of electric vehicles encompassing commercial variants such as taxis, delivery vans, and buses.

Despite these strides, AAA grappled with fierce rivalry from manufacturers of gasoline-powered vehicles. The slow progression of electric vehicle technology at that time further burdened the company. The year 1920 marked the entry of AAA into receivership, leading to the procurement of its assets by another automotive manufacturer, Berliet. After nearly a year of operation, AAA eventually folded.

Although its lifespan was brief, AAA was a significant trailblazer in France’s early 20th-century electric vehicle domain amidst the evolution of automobile technology. The company provided an early illustration of the potential ubiquity of electric vehicles, reflecting how the landscape could have been transformed if battery technology had advanced more rapidly during that era.

Meaning and History

AAA (Ateliers d'Automobiles et d'Aviation) Logo History