ABC Motors Logo

ABC Motors LogoABC Motors Logo PNG

ABC Motors: Brand overview

ABC Motors, a British company known for manufacturing automobiles, airplanes, scooters, and engines, was founded by Ronald Charteris in 1912. The company was originally called All British Engine Company and was headquartered in Hersham, Surrey.

The early years of ABC Motors were devoted to building engines for automobiles and airplanes. However, in the 1920s, the company expanded its product line to include the Skootamota scooter and the ABC model automobile.

The company gained a reputation for building lightweight, high-performance engines that were widely used in various races, including Malcolm Campbell’s speed record-setting cars. During the 1920s and 30s, ABC Motors also produced the Skootmobile scooters and the Voiturette velomobile.

At the height of World War II, the company was involved in the war effort, producing engine components for military aircraft.

After the end of the war, ABC Motors focused on the production of scooters and microliter cars. Due to fuel shortages in the 1950s, the Rascal and Cub microliter cars were particularly successful. Despite its successes, however, ABC Motors ran into financial difficulties and declared bankruptcy in 1951, marking the end of its nearly 40 years of operation.

During the company’s heyday, the Hersham plant employed about 500 people. In its early days, the company had a significant impact on the development of light engines and scooters. However, in the early 1950s, the company ran into financial difficulties. Despite its closure, elements of ABC Motors’ engine technology continued to influence the industry.

Meaning and History

ABC Motors Logo History

1912 – 1951

ABC Motors Logo

Originality is what distinguishes this English manufacturer of engines for road and aircraft. Uniqueness is also evident in the logo, which is an abbreviation typed in a bubbly, curved font. The unevenness of the letters is due to their arrangement in a circle, with the ring limiting their height. As a result, the outermost letters “A” and “C” are smaller than the central letter “B”. There is a bold dot next to the last letter. All elements are colored in a warm yellow shade and arranged on a cool black background.

The bubble-shaped letters create a playful atmosphere, making the brand look less strict and more approachable. The yellow and black colors add contrast, making the logo eye-catching. The bold dot next to the “B” is like a playful wink, adding character to the whole design.

ABC Motors Logo Color Codes:

  • Lemon Yellow: Pantone: PMS 101 C; Hex: #FFF200; RGB: (255, 242, 0); CMYK: (0, 5, 100, 0)
  • White: Pantone: PMS White; Hex: #FFFFFF; RGB: (255, 255, 255); CMYK: (0, 0, 0, 0)
  • Black: Pantone: PMS Black C; Hex: #000000; RGB: (0, 0, 0); CMYK: (0, 0, 0, 100)


Who is the founder of ABC Motors?

ABC Motors owes its creation to Sir Jean Etienne Moylin A-Chuen, the company’s mastermind. The company is an integral part of the automotive cluster of the ABC Group. Its activities are guided by the principles laid down by its founder, who was deeply committed to family values.

What does the ABC Motors logo stand for?

The ABC Motors logo epitomizes the rich heritage of British engineering. Established in 1912 in Hersham, Surrey, by Ronald Charteris, the company initially specialized in various branches of engineering, including automotive and aviation. The chief architect who created the company’s various designs was Granville Bradshaw.