Adam Motors Logo PNG
Adam Motors: Brand overview
Adam Motors, a now-defunct automaker, was founded in Karachi, Pakistan, in 2001 by Omar Jibran Engineering Industries Ltd. Initially, the company assembled light trucks and four-wheel drive vehicles using parts imported from China.
In 2003, the company began the development of its own passenger car model, Revo, created by Pakistani specialists. Production of this front-wheel drive hatchback began in 2005, with around 500 units initially assembled. The Revo was introduced as Pakistan’s first locally produced car.
Unfortunately, the market response to the Revo was sluggish as it could not compete with used Japanese imported cars in the same price range. Due to low demand, production of the Revo ceased in 2006, a year after less than 1,000 units were sold.
Adam Motors ran into financial difficulties and eventually ceased operations completely by 2008. The ambitious venture of creating a national car for Pakistan did not pay off in the long run.
Adam Motors has demonstrated the opportunities and challenges of establishing its own automobile industry in Pakistan despite its short lifespan.
Meaning and History
2001 – today
The logo hints that the brand hails from Pakistan. It has a unique color characteristic of the soil of the South Asian region: yellow-sandy or even clay. This hue is also characteristic of the local architecture. Otherwise, there is no clear connection to the region, as the emblem is oval in shape and consists of several repeating figures that serve as a background for each other. In the center is a small ellipse with a black inscription “ADAM.” The font is uppercase, bold, and italicized. On the white oval to the left is a blue crescent moon pointing to the right.
The logo resembles a small jigsaw puzzle. Each piece – the color, the crescent moon, the shapes – is a little clue about the brand. The yellow-sand color speaks of the land it grows on, and the blue crescent makes you think of the sky or even the flag. The word “ADAM” is located in the very center, as if it were the key to solving a puzzle.
