ADO (Autobuses de Oriente) Logo PNG
Combining power and lightness is incredibly difficult, but the designers who worked on this emblem managed to achieve a perfect balance. And the ADO (Autobuses de Oriente) logo uses an abstract style, giving it a simple look. And the geometric glyphs look thin and weightless.
Autobuses de Oriente began on December 23, 1939, when a 16-seat International bus left Mexico City for Veracruz through Puebla, Perote, and Xalapa. Each passenger paid 14 pesos, and the trip took 10 and a half hours over rough dirt roads, with no proper bus terminals. The company started with six Bentley Continental buses, while the partners worked as drivers, ticket sellers, loaders, and mechanics.
ADO grew by investing in newer vehicles and its own stations. In 1940, the fleet added Pect buses, followed by 32 Spartan units. The first terminal point was Buenavista, Mexico City, and in 1948, ADO opened a full terminal there. From the 1950s onward, the company built terminals in Veracruz, Xalapa, and Coatzacoalcos, then expanded service to Villahermosa.
The 1960s brought longer and harder routes. Fitzjohn buses allowed ADO to run over dangerous roads, including Mexico City-Villahermosa, a line so difficult that crews were nicknamed the “Death Squad.” In 1960, the company launched the first direct Mexico City-Mérida service. In 1962, the Mexico City-Puebla toll road opened, and ADO received its first 38-seat DINA buses.
In 1970, ADO became the official carrier of the FIFA World Cup in Mexico. TAPO, its main eastern terminal, opened in Mexico City in May 1979. Later milestones included Línea UNO in 1990, which was replaced by ADO Platino in 2009; the purchase of Estrella de Oro in 2007; and entry into Metrobús operations in 2011 through MIVSA. In 2017, Grupo ADO became Mobility ADO, and in 2019, Cristóbal Colón Diamante launched routes from Tapachula to Guatemala.
Meaning and History
Starting with six Bentleys in 1939, the company built bus stations for itself, living up to the slogan “always first.” In 1978, together with several companies, the TAPO bus station (Mexico City) was used as a starting point. Offers customers trips on the most modern and comfortable buses.
The Autobuses de Oriente logo is quite short. It consists of the abbreviation ADO, from the Spanish “Oriental Buses.” The name refers to the areas served (15 metropolitan areas in the country’s east).
What is ADO?
The luxury bus division of a carrier company in Mexico provides premium travel between major eastern cities.
A special font helps clarify exactly what the company does. The emblem letters are stylized with a central stripe dividing them vertically into two halves. The line symbolizes the road markings and shows the route with multi-way traffic.
Each letter, except for straight lines and highways, has an element indicating the main sections of the road encountered on intercity trips:
- A – similar to a side road sign;
- D – depicts a turn;
- O – ring.
Smooth dividing, straight, and streamlined letters personify high-speed, easy trips, the use of major highways, and well-paved roads.
The logo is consistent with the visual identity of the Mexican bus manufacturer DINA, whose models have long been used by the company (Avante, Olímpico, Flexible). In 2019, the fleet was replaced with more modern options (Mercedes, Volvo, Irizar).
The letters ADO are placed in a red rectangle. Rectangular road signs indicate prescriptions, services, and additional information. Red is attention-grabbing, demanding stop signs of prohibition. The abbreviation ADO is in white. The composition says: “Attention, do not use any other services for travel except Autobuses de Oriente.” White indicates that only this company can provide comfort and an easy road.
Font and Colors
The main colors are red and white.
- Red – speed, premium class, industry leadership.
- White – convenience, lightness, straight, smooth road.
The font is similar to Clip Joint JNL but with a modified A. It resembles stenciled inscriptions that allude to the bus station’s traffic grid, with timetables and routes. The tilt of the letters to the right complements the movement’s informational message.