ADT is at the forefront of security in both the real and the virtual world. This corporation appeared in 1874. At first, its main occupation was the telegraph business. Then she moved on to the production of security and fire alarms. The range of services is much broader: it includes radio frequency identification, access control, video surveillance, cybersecurity, carbon monoxide detection, and much more. ADT is headquartered in Florida and is owned by New York-based Apollo Global Management.
Meaning and History
The company serves thousands of private and corporate clients. Still, few know that behind its simple name and unremarkable logo hides an amazing story that is part of the biography of an inventor named Edward Augustin Calahan. This man invented the ticker tape when he was the chief telegraph operator at Western Union. The second important discovery he made in 1870. Having discovered a thief in his house, Edward invented the telegraph warning system and connected all neighbors.
This was the beginning of ADT Corporation, which completely reoriented its business to create a safe environment in real life and on the Internet. Like the last, her first logo contained only two elements: capital letters set against a simple geometric shape. In terms of identity, the service provider has always been consistent and avoided daring experiments.
1874 – the 1950s
Originally the emblem looked like a dark gray round ring with “ADT” written on the inside. It was short for the full name of the company: American District Telegraph.
the 1950s – 1989
In the middle of the last century, the company began to use a simplified wordmark without a ring. In the new version, the inscription resembled a monogram because the “A” and “T” partially overlapped the “D.” All three letters were bold and black.
1989 – today
In 1989, designers made the acronym white and placed it inside a blue rectangle. This option is still relevant.
2007 – 2017
At the beginning of 2007, the corporation acquired a completely new logo. The letters “ADT” were inside a dark blue octagon. Simultaneously, they were placed in a rectangular white frame, and another white line ran along the octagon’s inner contour.
2017 – today
The latest redesign made the image simpler and more versatile. The designers opted for a lighter shade of blue and removed the subtle white borders.
Font and Colors of the Emblem
The octagonal figure with the word “ADT” is the only corporate emblem. It has the simplest design, except that the letters are superimposed on one another. This monogram dates back to the 1950s and was used in different ways: either on a blank or rectangle. Now its background has the shape of an octagon.
Non-standard placement of “A,” “D,” and “T” does not interfere with font identification. Perhaps this is a redesigned version of the standard sans serif typeface. The letters are bold and proportional. Their lines are the same thickness.
The logo looks like a road sign because of the characteristic color combination: the octagon is tinted in a bright and fresh blue shade (# 005DA9). The abbreviation is completely white (#FFFFFF). The ADT Corporation owners also noticed this feature and began to use the logo for advertising, placing it on the road’s side on single poles.