Advanced Engine Management (AEM) Logo

AEM Advanced Engine Management LogoAdvanced Engine Management (AEM) Logo PNG

The Advanced Engine Management (AEM) logo visually represents drive and speed. The internal dynamics of the emblem are conveyed with the help of tilt, chaotic lines, and bright colors that symbolize aggressive energy. Everything here suggests that the company produces spare parts for upgrading cars and improving their performance.

Advanced Engine Management (AEM): Brand overview

Founder:Holley Performance Products
Hawthorne, California, U.S.

It is an American company engaged in producing devices for the after-sales service of cars for their technical improvement. Its main focus is engine run activation, upgrading with innovative electronics, and providing software support. That is why the AEM logo is associated with the concept of accelerating cars. The brand name is the basis of brand identity and stands for Advanced Engine Management. The time of the firm’s emergence was in the early 2010s. Its current owner is Holley Performance Products Inc. The headquarters is located in Hawthorne, California.

AEM is short for Advanced Engine Management. This is an American company engaged in developing and producing equipment to improve the technical capabilities of sports and passenger cars. It offers innovative products, including electronic ones. The brand has existed since the first half of the 2010s. It is now owned by the Holley Performance Products automotive corporation. The head office is located in Hawthorne, California.

The company was created to support racers and car enthusiasts who strive for high speeds and flawless performance of machines. Its core product is high-performance electronics designed to be perfect, fast, and agile. That’s why AEM focuses on designing, manufacturing, and assembly of engines, digital instrument clusters, fuel injection systems, clutches, transmissions, ignition components, and more.

Meaning and History

AEM Advanced Engine Management Symbol

Everything the company does is reflected in the Advanced Engine Management logo, which the company has only one. It accurately conveys its objectives because it is made in graphic design. All products – from fuel pressure sensors to air filter cleaners – are marked with this eye-catching symbol. It tells you that the machine is in perfect technical condition and that it has been professionally improved.

The visual identity mark consists of stylized text translated into a graphic format. This is a drawing made up of letters. The name of the company Advanced Engine Management in an abbreviated form performs the key element role. The abbreviation “AEM” is located with a slight right-hand slope. Along the entire perimeter, it is surrounded by a thin line that forms a kind of frame. At the same time, each sign has a separate border, so they look very crowded, although there is a small distance between them.

There are several versions of the same emblem: two use a bar chart, and one does not. On the logo of the official site, a zigzag line is located at the junction of the first and second letters. A straight line stretches to the third from them. It also captures the adjacent symbol, replacing the classic crossbar in “A.” At the bottom is the phrase “Performance Electronics” – a continuation of the company’s name and professional slogan. In other variants, there may be an inscription “Engineered to Outperform.”

Font and Colors

AEM Advanced Engine Management Emblem

For its designation, the automotive tech company chose a custom typeface based on a large-format sans-serif. Massive geometric glyphs reflect the scope and vision of innovative equipment manufacturers for vehicles of all kinds. The letters are smooth, proportionately accurate, and cursive. An interesting emphasis is placed on “A,” which lacks the classic crossbar and is replaced by a thin diagrammatic line. The corporate palette of the emblem is bright. It is dominated by yellow #fee800, red #fa1c26, white #ffffff, and black #131112.

Advanced Engine Management (AEM) color codes

YellowHex color:#fbcf00
RGB:251 207 0
CMYK:0 18 100 2
Pantone:PMS 109 C
RedHex color:#fd0000
RGB:253 0 0
CMYK:0 100 100 1
Pantone:PMS 1655 C
Raisin BlackHex color:#231f1f0
RGB:35 31 31
CMYK:0 11 11 86
Pantone:PMS Neutral Black C