Advantech Logo PNG
The Advantech logo reflects the company’s journey from its early steps in industrial systems to becoming a technology leader for factories, transportation, and other complex fields. It symbolizes that computing technologies can go beyond office spaces and become the foundation of automation and progress.
Advantech: Brand overview
In 1983, C.K. Liu laid the foundation for Advantech in Taiwan, initially focusing on industrial personal computers and embedded computing solutions. In the second half of the 20th century, the company pioneered integrating computing technology into industrial environments. Advantech developed ruggedized personal computers, data acquisition hardware, and programmable logic engines that were revolutionary for that era.
In the 1990s, the company expanded its technological horizons into producing single-board computers, specialized network switches, and other embedded technologies. In 1997, Advantech strengthened its presence by centering its corporate and manufacturing operations in Taipei, where it has largely remained.
As the new millennium dawned, Advantech diversified its product and service offerings. The company ventured into systems integration, consulting, and customized solutions for large customers. In addition, the company has explored promising areas such as smart technology and the Internet of Things (IoT). In the following decades, the company marked its presence in the global market by opening sales subsidiaries and R&D centers across the globe.
The company has a rich catalog of more than 30,000 cutting-edge IoT and embedded computing products and employs more than 9,000 people worldwide. Advantech’s growth has come through natural expansion and strategic acquisitions, most notably the purchase of U.S.-based Advantech in 2008 and Germany’s Beckhoff Automation in 2013.
Since its founding, Advantech has been a dominant player in the international IoT and intelligent systems arena for four decades. The company works with a diverse customer base from various industries to offer them smart technology solutions. Advantech continues to evolve despite its long history, maintaining its position at the forefront of smart technology integration.
Meaning and History
1983 – today
The Advantech logo draws attention with its strict and clear forms, reflecting the company’s technological and professional nature. The design is centered on a dark blue rectangle with white uppercase lettering. The contrast between blue and white adds impact and emphasizes the brand’s stability and reliability.
The top line with the company name is set in a modern geometric sans-serif font. Notably, the “V” and “A” are connected at their edges, forming a unique shape. This design detail adds dynamism and demonstrates attention to detail. Despite the close arrangement of the letters, the composition feels light and uncluttered.
Below the name is the company slogan, “Enabling an Intelligent Planet.” The text is italicized with a slight tilt, giving it a refined appearance. The moderate spacing between the letters ensures readability, while the handwritten style adds a sense of friendliness and openness. This highlights the brand’s focus on collaboration and development.
The rectangle enclosing the name gives the logo defined contours and a sense of order. This design choice reflects the company’s technical approach and attention to detail.
The name “Advantech” combines the words “Advantage” and “Technology,” signaling the company’s leadership in its field. The emblem effectively conveys the brand’s core values: innovation, reliability, and a commitment to progress.
