AEG Logo PNG
The AEG logo embodies the electricity era, symbolizing progress that transforms life and production. Starting with lighting, the company evolved into a creator of technologies shaping the future, from household appliances to factory automation.
AEG: Brand overview
Emil Rathenau founded AEG in Berlin in 1883. AEG, originally Deutsche Edison-Gesellschaft fur Angewandte Elektricitat, specialized in electric lighting. It obtained exclusive rights to distribute Thomas Edison’s electric light bulbs in Germany and continental Europe. An important milestone in the company’s history was 1887, when it created the first power plant in Berlin and began electrifying the entire city.
In the following years, under Rathenau’s leadership, AEG became a dominant force in the German electrical industry. The company expanded into other aspects of electrical engineering, including electric streetcars, household appliances, generators, and motors. In 1907, AEG built the first high-voltage transmission line connecting Lauffen and Frankfurt am Main, setting the standard for long-distance electricity transmission.
During the tumultuous period of World War I, AEG began to play an important role as a supplier to the German armed forces, creating new technologies in submarines and chemical warfare. Between the two world wars, the company expanded its portfolio into radio technology, movie equipment, and sound recording devices known as tape recorders.
By the beginning of World War II, AEG had grown exponentially and employed over 190,000 people. The company played a significant role in the German war effort, making its manufacturing facilities prime targets for Allied aerial bombardment. After the ravages of war, AEG managed to revive itself by shifting its focus to producing consumer electronics and household products such as televisions and washing machines.
In 1967, AEG joined forces with its competitor Telefunken to form AEG-Telefunken. In 1979, the company was acquired by Daimler-Benz. Today, the AEG brand is alive and functioning under the umbrella of Electrolux, the world’s leading manufacturer of home appliances. However, its origins can be traced back to its key role in the electrification of Germany in the late 19th century under the leadership of Emil Rathenau.
Meaning and History
1896
1900 – 1907
1907 – 1908
1908
1908 – 1912
1912 – 1985
1985 – 2016
2016 – today
The AEG logo exudes confidence and solidity, reflecting the image of a large and reputable brand. Its foundation consists of three capital letters representing the abbreviation of the full name Allgemeine Elektricitäts-Gesellschaft. The letters are rendered in a deep dark red, symbolizing energy, strength, and confidence. The color palette emphasizes the company’s steadfast and serious approach to its work.
The letter “A” draws particular attention. Its design stands out: the right diagonal is wider and longer than the left, which does not reach the upper point. This creates a sense of upward motion, conveying a drive for growth and progress. The upper section of the letter is slightly pointed, adding sharpness and precision.
The letters “E” and “G” follow the style of the “A,” maintaining geometric accuracy. Diagonal cuts at the ends of the lines add sharpness and completeness to the composition. This detail underscores the thoughtful and meticulous attention to design.
The font is large and robust, evoking reliability and stability. It is free of decorative elements or embellishments, giving the overall appearance a strict and minimalist feel. The straight lines and clear letter shapes leave a strong impression.
The AEG emblem conveys the brand’s core values: work, quality, and leadership. Every aspect of this design speaks to practicality and a focus on results.