AEHRA Logo PNG
AEHRA: Brand overview
Founded in 2022, AEHRA is an Italian startup specializing in electric vehicles. Co-founders Hazim Nada and Sandro Andreotti created the company to develop and manufacture high-end electric cars.
Although AEHRA has not yet started production of any vehicle models as it is in the initial stages of development, the company has unveiled its plans for the future. The company plans to introduce its first electric SUV in 2025 with a projected range of 500 miles.
In 2023, AEHRA announced that it had received €500 million in funding from a Saudi Arabian investment company. This significant investment will help the company develop and manufacture vehicles further.
AEHRA’s main goal is to combine advanced electric vehicle technology with innovative design principles to create a new brand focused on sustainable transportation. However, while still in its infancy, the company continues to work on securing additional funding, finalizing its manufacturing facilities, and turning concept designs into real vehicles ready for production in the coming years.
Despite the challenging nature of the automotive industry, AEHRA is committed to becoming a leading player in the premium eco-friendly mobility segment.
Meaning and History
What is AEHRA?
This Italian luxury electric vehicle manufacturer, headquartered in Milan, merges advanced automotive technology with Italian design heritage. Specializing in the SUV and sedan markets, the company produces ultra-premium electric vehicles with unique aerodynamic designs and high performance. Targeting the premium segment, the brand offers models focused on performance and exclusivity. Dedicated teams of designers and engineers create vehicles that redefine traditional automotive architecture while preserving the elegance of Italian craftsmanship.
2022 – today
The AEHRA logo exemplifies modern minimalist design, where geometry and subtle details create a unique visual effect. Its foundation is a wordmark rendered in uppercase letters, combining clean lines and geometric shapes. Certain elements of the letters are intentionally omitted, adding lightness and visual dynamism to the overall image.
The black logo symbolizes precision, professionalism, and the company’s technological approach. The sharp, straight lines of the letters make the composition concise yet stylish. The color and form align perfectly with the automotive industry, evoking associations with premium quality and advanced technologies.
A distinctive feature of the logo is its interplay with negative space. On closer inspection, the first and last “A” hint at a road stretching into the distance — a symbol of motion and continuous progress. The negative space between the characters subtly forms an upward-pointing arrow, emphasizing the brand’s ambitious goals and forward-thinking approach.
Each letter has a unique shape that reinforces the overall concept. The “A,” with its sharp, upward-pointing silhouette, conveys energy and dynamism. The “E” stands out with its broken lines, creating a sense of lightness and futurism. The asymmetry in the “R” adds originality and makes the text memorable. Together, these elements create a composition that is both sleek and sophisticated.
The name AEHRA sounds modern and universal, easy to remember, and reflects the company’s innovative spirit. The emblem combines elements that symbolize progress, a connection to the future, and a commitment to excellence in every detail.
