Air Alsie Logo

Air Alsie LogoAir Alsie Logo PNG

Air Alsie: Brand overview

Air Alsie was founded on June 12, 1989, by Finn Christiansen in Sønderborg, a city on the island of Als, Denmark. The airline started with two light Cessna 172 planes, providing local flights and air taxi services in southern Denmark.

By the early 1990s, Air Alsie added a Cessna 208 Caravan to its fleet, enabling flights to Copenhagen and Hamburg. This period began its expansion in regional air travel within Scandinavia. During the 1990s, the airline continued to grow its fleet with larger turboprop aircraft like the Beechcraft King Air and Cessna Citation business jets, which served an expanding network of routes in Denmark, Sweden, and Germany.

In 1998, Air Alsie acquired a 30-seat Embraer 120 Brasilia, enhancing its capacity on highly demanded regional routes. The early 2000s saw further fleet expansion by introducing larger Saab 340 and 50-seat Saab 2000 aircraft, establishing new routes to major Scandinavian airports such as Copenhagen, Malmö, and Hamburg.

2008 was significant for Air Alsie as it was acquired by Danish Air Transport, leading to a merger that resulted in an integrated aviation group by 2012. During this time, the airline updated its fleet with ATR 42 and ATR 72 turboprops, phasing out older models like the Saab, Embraer, and Beechcraft.

Air Alsie operates about 15 ATR aircraft, with key hubs in Sønderborg, Esbjerg, and Karup on the island of Funen. The airline maintains a network of routes that connect cities across southern Denmark, Copenhagen, Malmö, Hamburg, Karlskrona, and other Scandinavian destinations. It offers charter and business aviation services throughout Europe.

Despite integrating with Danish Air Transport, Air Alsie has kept its headquarters in Sønderborg, where it originally started. Over the past 35 years, the airline has evolved from a small local operator to a leading regional airline in Denmark. It continues to develop its route network, update its fleet, and improve service quality while staying based in Sønderborg.

Meaning and History

Air Alsie Logo History

1989 – today

Air Alsie Logo

The two curved blue lines represent the initial letter “A” in the airline’s name. These lines are devoid of crossbars, as the designers intended them to resemble the tail of an airplane. In addition, they are slanted to the right to create a sense of movement. Below is the phrase “Air Alsie.” The two “A’s” in the name have a similar shape but are distinguished by diagonal crossbars. The rest of the glyphs look standard; only the connected letters “L” and “S” stand out. The inscription is completely gray and is made in bold italics.

Using blue in the design symbolizes reliability and authenticity, which are highly valued in the aviation industry. The absence of crossbars in the shape of the letter “A” creates a minimalistic and modern aesthetic, while their tilt to the right gives the logo a dynamic feel. The gray text in bold italics gives the logo formality and elegance. Special attention to the connections between “L” and “S” draws the viewer’s attention, making the brand name more memorable.


Who is the owner of Air Alsie?

Jens Østerlund Jensen owns Air Alsie. He founded the airline and remains deeply involved in its daily operations. Jensen loves flying so much that he pilots the flights himself. His direct involvement helps the airline maintain high service and safety standards. His commitment shows his dedication to providing excellent flying experiences.