Aires is a Canadian technology company from Ontario focused on protecting people from electromagnetic radiation. The company’s products include nanochips that neutralize electromagnetic waves emitted by phones, microwaves, laptops, and cell towers. These small chips are embedded in everyday items based on military technology, from small stickers to stylish accessories and even standalone home devices.
Although the previous Aires logo was light and technological, it had some shortcomings. The circle, with its relatively thick line and imperfect geometry, created some imbalance. The lowercase lettering appeared playful and slightly informal, failing to represent the brand’s focus.
The new logo appears confident. The symbol became more elegant and precise, with thin lines forming a neat pattern resembling interwoven protective fields. The image conveys a sense of security and reliability. The font has changed to Practical Grotesk, a practical sans-serif typeface that was well-chosen, appeared professional and comfortable, and emphasized the company’s scientific orientation. The combination of letters “ir” makes the logo unique, and its strictness and neatness inspire confidence.
The color palette is dominated by soft cream and deep black shades, creating a calm atmosphere without unnecessary distractions. Bright orange and green colors are used as vibrant accents, adding a bit of liveliness and freshness. While some additional colors may be close in tone, the overall style appears harmonious.
The new style effectively reflects the company’s focus and highlights its seriousness and commitment to people’s health.
