Pexels, a popular platform for free stock photos and videos, has introduced a new logo as part of its rebranding to reflect a more approachable, modern look. Since its launch in 2014, Pexels has become a go-to resource for designers, marketers, and content creators, offering a vast library of high-quality, royalty-free images and videos. The refreshed identity highlights the brand’s growth, focusing on creativity and accessibility while maintaining a strong presence in the digital space.
The old logo featured a green square with rounded corners, housing a minimalist letter “P,” paired with bold, black, sans-serif text. Its clean, geometric design made it easy to recognize, especially online, where clarity matters. However, the sharp lines and rigid typography gave it a more corporate, formal vibe.
The new logo abandons icon-based design and focuses entirely on typography. It replaces the geometric “P” with a handwritten-style wordmark in lowercase letters, creating a softer, more fluid look. This shift emphasizes the platform’s creative spirit and connection to artistic communities.
With its organic curves and smooth letter transitions, the handwritten font adds warmth and personality. The lowercase format gives off a friendly, informal feel, aligning with the company’s mission to inspire creativity and make visual content accessible to everyone. A gentle slant in the lettering adds a sense of motion and energy, reflecting continuous growth.
The previous logo’s green-and-black combo has been replaced with a monochromatic scheme, making the new design versatile and adaptable to different backgrounds and uses. The neutral palette blends seamlessly with the platform’s vibrant images.
By removing the icon and focusing on typography, the brand signals a shift toward a more personal, creative identity. The minimalist design enhances adaptability, making it suitable for website headers, app icons, and social media profiles without losing impact.
The move from a strict, geometric sans-serif to a handwritten style reflects a more human-centered approach. The smooth, flowing lines suggest openness and creativity, reinforcing Pexels’ role as a platform that supports and celebrates diverse artistic voices.
With its fluid lines and approachable style, the updated typography captures the spirit of Pexels as a platform that champions artistic expression and makes visual content accessible to all.