Airlines of Tasmania Logo

Airlines of Tasmania LogoAirlines of Tasmania Logo PNG

The Airlines of Tasmania logo encapsulates a fusion of dynamism and elegance that reflects the region’s air travel spirit.

Elegant Typography: The company’s name is in a striking blue hue at the forefront of the design. This font, reminiscent of Ophian Roman by FontSite Inc., stands out due to its subtle constrictions and depressions. What’s remarkable about the typography is its seamless balance between straight and curved elements. Such a choice gives a feel of smooth journeys through the Tasmanian skies.

Dominant Initials: What truly captures one’s attention are the prominently displayed initials “A” and “T” on the left side. These letters, significantly larger than the rest, command attention and assert the brand’s identity.

Playful Top of ‘T’: The horizontal top of the “T” stretches out like an opened umbrella, spanning over its neighboring letters. This design adds uniqueness and evokes imagery of protection and coverage, much like how an airline ensures safe passage for its passengers.

Dynamic ‘A’: The “A” is distinctively tilted to the right, exuding a sense of motion. Its bright red hue contrasts beautifully with the calming blue of the company’s name. This forward-leaning posture, combined with the color choice, infuses the logo with energy, symbolizing the airline’s forward momentum and commitment to excellence.

Symbolism: The juxtaposition of colors and shapes within the logo is more than mere aesthetics. The calm blue resonates with the vast skies, while the vibrant red signifies passion, strength, and determination. The combination paints a picture of a serene and dynamic airline, mirroring Tasmania’s varied terrains and experiences.

Airlines of Tasmania: Brand overview

Hobart, Tasmania, Australia

From 1977 until the early 1990s, Airlines of Tasmania was an active regional airline within the Australian state of Tasmania. Its primary base was Hobart, from where it operated regular flights to several Tasmanian destinations such as Launceston, Burnie, and Devonport. In addition, the airline bridged the distance across the Bass Strait, connecting Tasmania with Melbourne in Victoria.

Airlines of Tasmania maintained a compact fleet of turboprop aircraft, including the de Havilland Canada DHC-6 Twin Otter. Antony Patrick Stump and Fred Reid, inspired to establish a Tasmanian aviation enterprise, were the driving forces behind the airline’s founding.

Despite facing competition from larger domestic carrier Ansett Airlines on intrastate routes, Airlines of Tasmania carved a niche by servicing smaller Tasmanian communities, often ignored by major airlines. This commitment to connecting these isolated areas earned the airline significant appreciation.

Nonetheless, intense competition from Ansett led Airlines of Tasmania to halt services in the early 1990s after about 15 years. At its zenith, the airline maintained a fleet of five Twin Otter aircraft, serving its intrastate network diligently. Even though the airline faced continuous financial difficulties throughout its tenure, it played a crucial role in shaping Tasmania’s regional aviation landscape.

Meaning and History