Airlink Logo

Airlink LogoAirlink Logo PNG

The Airlink logo works as a silent yet effective communicator, conveying a sense of speed, reliability, and thoroughness. The airline’s design reaffirms its commitment to providing an exceptional flying experience crafted with quality and punctuality in mind.

Airlink: Brand overview

Launched in Johannesburg in 1992, Airlink initially focused on domestic routes using turboprop planes. By 1997, it was flying under its code, reaching more South African towns and key tourist spots. The 2000s saw its expansion into neighboring countries, with its fleet growing to include its first jet, the Embraer ERJ 135, in 2006.

2012 marked the arrival of the larger Embraer E-Jet ERJ 190, aiding further growth. After South African Airways’ restructuring in 2015, Airlink became independent but kept its partnership. Celebrating 25 years in 2017, it confirmed its status as a top regional carrier. In 2021, Airlink expanded its destinations and upgraded its fleet with Embraer E195s.

Now, Airlink is Southern Africa’s biggest independent regional airline, connecting over 50 destinations across 15 countries. Despite challenges like the pandemic, Airlink is growing and focusing on the demand for regional flights in Africa.

Meaning and History

Airlink Logo History

Airlink’s logo changes reflect the airline’s growth and commitment to providing easy and dependable services for regional travel. The logos have consistently included symbols of connectivity, dependability, and progress, which are attributes Airlink aims to represent. A common element across many of Airlink’s logos is the stylized depiction of a bird or airplane, emphasizing the airline’s dedication to air transportation and its role in linking different areas in South Africa and nearby nations. This imagery has become central to Airlink’s brand identity, underlining its standing as a reliable, flexible, and liberating choice for travelers.

What is Airlink?

Airlink, also known as South African Airlink, is a well-respected airline headquartered in Johannesburg, South Africa. Starting in the 1990s, Airlink committed to delivering top-notch air transport services. Through hard work and dedication, it has expanded to become a major airline in South Africa. Airlink offers passenger and cargo flights covering a wide range of African destinations.

1992 – 2020

Airlink Logo 1992

From 1992 to 2020, Airlink’s logo showcased South Africa’s rich natural beauty and cultural diversity, aligning with the vibrant colors of the national flag. The logo’s design, combining blue, red, green, white, and yellow, represents South Africa’s diverse communities and natural resources, aiming for peace and prosperity.

The logo cleverly uses two triangles and a square to symbolize water, earth, and sky—essential elements for life. Blue stands for water, essential for life; yellow for sand; and green for plant life, depicting ecological balance. Alternatively, blue represents the sky, yellow represents the sun, and green signifies growth under the sun, reflecting the country’s prosperity.

Red, covering a large area, symbolizes energy, speed, and aviation as the fastest mode of travel, indicating Airlink’s dynamic operations. A bird, mirroring the colors of the national flag, highlights Airlink’s commitment to South African values and service. This bird, a nectarine with colorful feathers, embodies South Africa’s fauna’s beauty, grace, and speed, resonating with Airlink’s image.

The logo’s unique font, with each letter marked by a triangle resembling an airplane’s tail, adds aviation flair and elegance. This design choice underscores Airlink’s deep connection to South African heritage and commitment to efficient, graceful service.

2020 – today

Airlink Logo

The logo features a striking Sunbird, symbolizing the airline’s expansive network across the bird’s natural living areas. The Sunbird, celebrated for its bright plumage and nectar-seeking behavior, parallels the airline’s practice of gathering travelers from different spots, similar to how the bird collects nectar. This resemblance inspired the decision to adopt the Sunbird as the airline’s emblem, capturing the essence of its operations’ efficiency, focus, and intent. The depiction of the bird’s flight, direct and purpose-driven, aligns with the airline’s aim to offer straightforward and meaningful services to its customers.

The emblem illustrates the Sunbird using a vibrant mix of red, green, black, blue, and white hues, set against a sun-representing yellow circle. This vivid portrayal draws attention and highlights the airline’s lively and dynamic character. The bird points towards “Airlink,” presented in a bold typeface with distinctive one-sided serifs that lend a unique flair to the wording, boosting the logo’s visual attraction.

Featuring the Sunbird against the Sun signifies the areas serviced by the airline. It conveys the sun’s warmth, vitality, and nurturing aspect, mirroring the airline’s aim to invigorate and enrich its service offerings. The chosen colors for the bird and the sun pay tribute to the natural hues observed in the Sunbird’s surroundings while also representing the airline’s identity—varied, full of energy, and comprehensive.

This emblem, rich in symbolism and vibrant hues, effectively conveys Airlink’s principles and approach to service. It symbolizes the airline’s commitment to direct, streamlined, and lively travel experiences, akin to the Sunbird’s enthusiastic quest for nectar. Thus, Airlink symbolizes connection and vigor in the aviation sector.


What is the bird on the Airlink logo?

Airlink picked the Sunbird for its logo to stand out in the busy airline world. The Sunbird, known for its bright colors and lively nature, shows what Airlink aims for quick, smooth flights and connecting places with ease and style.

Choosing the Sunbird, which lives in areas Airlink flies to, shows the airline’s care for the places and people it serves. In February 2008, Airlink passed a big safety check called the IATA Operational Safety Audit (IOSA), proving it meets top safety standards. Getting the “4Z” code from IATA was a big thumbs-up for following global best safety practices.

What is the Airlink motto?

Airlink’s motto is about being the best rather than the biggest. It’s their way of saying that quality matters more to them than just how large their operations are. This motto shows that Airlink cares deeply about offering top-notch services to everyone who flies with them. They focus on ensuring the flying experience, from safety and reliability to customer service.

This motto guides everything Airlink does. Whether choosing their planes, planning flights, or how they treat customers, it’s all about ensuring they deliver the best service possible.

Who owns Airlink?

Airlink operates independently, not relying on government funds to stay afloat. This independence allows Airlink to meet traveler demands, making it stand out swiftly. A significant source of its strength is its connection to the community. Families from Sishen, Sishen South, and Thabazimbi, totaling 350,000, own shares in the airline. These families have encountered hardships, and owning a part of Airlink helps improve their situation. Through this shared ownership, Airlink contributes to positive development and growth in South Africa.

What are the core values of Airlink?

Airlink believes in doing well by doing good. It’s all about making money in a way that helps people, the economy, and the planet. They think long-term, ensuring their business helps everyone involved—passengers, employees, and the places they fly to. They’re big on being open and honest, making sure they’re a company you can trust. Working hard and doing your best is important at Airlink, as is working together and treating everyone fairly and respectfully.

They mix hard work, honesty, and teamwork with caring about the environment and society. This mix is their secret sauce, making them more than an airline. They aim to lead by example, showing how a business can be successful and still do good in the world.