AIS Logo PNG
AIS: Brand overview
In 1985, AIS emerged in Thailand as the cellular services arm of the Charoen Pokphand Group. Established under Thaksin Shinawatra, the company received one of Thailand’s first mobile operator licenses. By the following September, AIS had commercially launched analog mobile communications based on the NMT-450 standard, pioneering mobile communications in Thailand.
A significant technological transition occurred in the early 1990s when AIS moved to the GSM standard. In 1991, the company opened Thailand’s first GSM network. During the decade, the company aggressively expanded its footprint throughout Thailand, introducing many new features such as text messaging, global roaming, and prepaid subscription options.
The company’s ownership dynamics changed in 1997 when the Shinawatra family took a controlling stake, and the Charoen Pokphand Group reduced its stake. AIS remained the only cell phone operator in Thailand for a long time. This monopoly was maintained until the early 2000s when other players such as DTAC and TrueMove emerged.
A major event for AIS was its public listing on the Thai Stock Exchange in 2003. This came at an era of dramatic subscriber growth. The company now dominates the Thai telecommunications market, with around 45 million users on 2G, 3G, and 4G/LTE platforms.
Looking to the future, AIS is betting on new technologies such as 5G and expanding digital services beyond traditional mobile communications. Now largely owned by Intouch Holdings, AIS employs over 4,000 people and remains a major player in the Thai business landscape after over three and a half decades of operation.
Meaning and History
1986 – 2011
2011 – today
The AIS logo evokes a sense of warmth and friendliness. Its foundation consists of two smooth, slightly curved lines resembling a smile. This element conveys a positive attitude and the company’s openness in customer communication.
Another notable aspect is that the lines resemble leaves in shape and color. Their bright green gradient, transitioning seamlessly from light to a richer shade, enhances the association with nature and freshness. The pointed ends of the lines add a sense of dynamism, emphasizing the company’s forward movement.
The space between the upper and lower lines amplifies the smile effect, giving the composition a sense of lightness and airiness. This design creates an impression of simplicity in interacting with the company’s services, highlighting its accessibility and user-friendliness.
The text is written in a bold, rounded font. These soft shapes make the logo visually appealing and welcoming, aligning with the overall design concept. The abbreviation stands for Advanced Info Service, emphasizing the technological aspect of the company’s activities. The rounded letters in the name add a sense of approachability and clarity.
The green color symbolizes life, growth, and hope, while the black font adds seriousness and confidence. These colors create a harmonious image in which professionalism combines care and friendliness.
The AIS emblem demonstrates how simplicity and meaningful symbols convey the company’s values and commitment to growth and customer care.
