Visualization AKG, the brand logo, is focused on the accurate transmission of high-quality and reliability of audio products. The minimalist style, geometric and clear font of the abbreviation and name symbolize the brand’s practicality, professionalism, and reliability.
AKG: Brand overview
Founded: | 1947 |
Founder: | Rudolf Görike, Ernst Pless |
Headquarters: |
Northridge, Los Angeles, California, United States |
Website: | akg.com |
Meaning and History
The company chose the abbreviated version of its original name, Akustische und Kino-Gerate Gesellschaft, as its logo. The abbreviation “AKG” is placed on a white background and supplemented by the word “Harman.” The style of the sign is minimalistic, reflecting the reliability of the products.
What is AKG?
AKG is an abbreviation for the Austrian company Akustische und Kino-Geräte Gesellschaft, which is part of the Harman International Industries group. Under this brand, a wide range of audio equipment is sold for home and professional use, including film studios, theaters, and the music industry. AKG produces acoustic systems, microphones, and headphones with high technical specifications.
1994 – today
The debut AKG logo still exists today. This is a graphic-text symbol, which includes three shapes that look like flower petals. They are rounded inwards, resulting in their closed curves forming the Reuleaux triangle. On the outside of each element, there is a small indentation. At the bottom of the composition is the name of the acoustic company. It is set in bold grotesque. Capital letters, strict geometric shape. All elements are colored blue.
2010 – 2016
During this period, not only the design changed, but also the color scheme of the logo changed. Simple forms, straight lines, and precise angles became predominant. The inscription “by Harman” was also added to the production company’s name. Unlike the word on the top line, it is in thin letters. The authors removed the construction of three geometric figures. The main color of the emblem is grey.
2017 – today
The current AKG logo looks like the previous one. At the same time, significant changes took place. For example, a different font was chosen, which affected the style of the inscriptions. In the upper line, “K” and “G” are partially corrected; in the lower line, all letters are completely replaced. They became streamlined, with legs of different thicknesses and with points on the right. The crossbar at “A” is now not solid but open. Instead of gray, black appeared.
Font and Colors
For the brand logo, the developers used Eurostile LT Pro Bold Extended font – strictly geometrical, without any serifs, wide, with clear edges. The large inscription “AKG” is made in the upper case and covers the whole width of the logo.
To the right of the inscription (in the lower part of the “KG” fragment) is the word “Harman” in a smaller font. “A” has an open bar: the first letter has this line on the left, the second letter “A” has this line on the right. This adds individuality to the logo but does not violate the strict style.
All elements of the emblem are painted black and placed against a white background, which distinguishes them clearly, making them well readable. This is how the designers conveyed the practicality, strength, reliability, and seriousness of the company. The laconic style of the emblem perfectly copes with the task: it looks powerful and technical, inspiring confidence.
AKG color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |