AKT: Brand overview
AKT Motos, a Colombian manufacturer of motorcycles and ATVs, was founded in 2004 as part of Grupo Corbeta. The company was originally called Ensambladora Corbeta and was created by entrepreneurs from Envigado, Colombia. In the first years, the company assembled motorcycles and ATVs using imported components under the Atlas, Zeus, and Apache brands.
2008, a significant event occurred: the company opened a new factory. This allowed AKT Motos to move to independent production of some components. In 2012, the company took a significant step forward by introducing the Executioner, the first motorcycle made entirely in Colombia, with 70% local components.
2014, the company rebranded, dropping its original name, Ensambladora Corbeta, and renaming itself AKT Motos. This change coincided with an increased emphasis on domestic production.
Today, AKT Motos offers many products, including motorcycles, scooters, ATVs, and motorized bikes. The main market remains Colombia and Latin American countries.
Having established itself as one of Colombia’s only domestic motorcycle manufacturers, AKT Motos significantly contributes to the local economy by developing its production capacity and technical know-how.
Meaning and History
What is AKT?
This Colombian company plays an important role in the Latin American motorcycle industry and is reshaping the perception of two-wheeled vehicles in the region. It produces many motorcycles, from high-performance models to vehicles for everyday commuting. Among its popular models are the AK and TTR series. The company’s distinctive approach combines affordable pricing with reliable performance, making motorcycles accessible to a broad audience while ensuring high product quality at its Medellín production facility.
2004 – today
The AKT logo conveys a sense of motion and energy, creating the impression of forward momentum. This is achieved through two horizontal lines that add dynamism to the design. The white stripe cutting through the abbreviation enhances the effect of speed as if leaving a trail from rapid movement. The red line beneath provides stability and creates a balance between the energy of the upper section and the foundation’s solidity.
The logo is built around a two-tier text structure. The upper tier features the large letters “AKT,” which dominate the visual space. The typeface is bold and confident, rendered in italics to emphasize the concept of speed and progress. Smooth lines and the absence of serifs give the text a modern, minimalist appearance, lending the emblem a fresh, technological look.
The lower tier consists of the word “Motos,” positioned on the right side of the red stripe. Though smaller in size, this element integrates seamlessly into the overall composition. The difference in proportions adds structure and makes the design more engaging. The font for “Motos” maintains the same style: italics, uppercase letters, and smooth lines. The red background reinforces the connection to motor vehicles, symbolizing speed, energy, and passion.
The color palette underscores the logo’s meaning. The blue of the letters represents reliability, stability, and confidence—qualities essential for any brand. Red adds dynamism, while white contrasts, making the emblem bright and noticeable.
The name appears as an abbreviation, highlighting the company’s pragmatic and straightforward approach. This logo communicates the brand’s core values: speed, precision, stability, and effectiveness. Its concise and deliberate design focuses on the essentials without unnecessary distractions.