The AKT logo is a striking representation of the brand’s identity, embodying dynamism and speed. The logo’s design is characterized by two horizontal stripes, one white and one red, intersecting the abbreviation. These stripes add a sense of visual dynamism to the emblem, suggesting movement and speed, key attributes in the world of motor vehicles.
The logo features a two-tiered inscription, with one part of the text occupying almost the entire emblem space while the other is nestled at the end of the red line. Both texts share features such as using italics, uppercase letters, smoothness, and the absence of serifs. These elements contribute to the logo’s modern and streamlined appearance, reflecting the brand’s commitment to innovation and design excellence.
However, the two parts of the text differ in size, weight, and style. For instance, the word “Motos” is significantly smaller than “AKT.” This contrast between the two elements is balanced and unobtrusive, creating a harmonious visual composition. The larger size of “AKT” emphasizes the brand’s name, while the smaller “Motos” subtly communicates the brand’s specialization.
The dynamic design of the AKT logo, combined with the contrasting yet balanced typography, effectively communicates the brand’s identity. It suggests a company that is modern, dynamic, and focused on speed and performance. The logo’s design elements align with the characteristics of the brand’s products, making it a powerful visual representation of the AKT brand.
The logo’s use of red and white colors also carries symbolic meanings. Red is often associated with energy, passion, and action, which aligns with the brand’s dynamic nature. White symbolizes purity and simplicity, reflecting the brand’s commitment to design simplicity and functionality.
AKT: Brand overview
Founded: | 2004 |
Founder: | Grupo Corbeta (Colombiana de Comercio S. A.) |
Headquarters: | Envigado, Antioquia, Colombia |
Website: | aktmotos.com |
2008 a significant development occurred when the company inaugurated a new manufacturing plant. This facility enabled AKT Motos to shift towards producing certain parts independently. By 2012, the company took a considerable stride forward by introducing the Executioner, its first fully Colombian-made motorcycle made of 70% locally sourced parts.
In 2014, the company underwent a rebranding exercise, moving away from its original name, Ensambladora Corbeta, and adopting the moniker AKT Motos. This change coincided with an increased emphasis on domestic production.
Today, AKT Motos boasts an extensive product range that includes motorcycles, scooters, ATVs, and utility quads. Its primary market remains Colombia and Latin America.
Having established itself as one of Colombia’s only domestic motorcycle manufacturers, AKT Motos has contributed significantly to the local economy by nurturing manufacturing capabilities and technical know-how.