Alba Regia Logo

Alba Regia LogoAlba Regia Logo PNG

The Alba Regia logo is a rich tapestry of symbolism and heritage, reflecting the brand’s roots in the city it is named after. The logo features the city’s coat of arms, symbolizing its history and identity, encapsulated within a circular design.

At the heart of the emblem is a white stone fortress with a red dome, representing the city’s architectural heritage. This central image is flanked by two yellow lions standing on their hind legs, traditional symbols of courage, bravery, and valor. These elements are set against a quadrangular shield, bisected diagonally by a white stripe, adding a dynamic touch to the design.

Above the shield, a crown is depicted, a universal symbol of monarchy and authority, signifying the brand’s commitment to quality and excellence. On either side of the shield, oak leaves are illustrated, a symbol often associated with strength and endurance, reflecting the brand’s dedication to durability and long-lasting performance.

The composition is set within a blue circle, often associated with trust and reliability. The city’s name is also incorporated into the design, reinforcing the brand’s connection to its place of origin.

Alba Regia: Brand overview

Székesfehérvár, Hungary
In the early 1950s, the Ministry of Metallurgy and the Vehicle Developing Institute in Hungary initiated a mission to create an affordable microcar intended for widespread use. The project took a substantial leap in 1955 with the incorporation of engineers Ernő Rubik, Pál Kerekes, and Géza Bengyel, supported by technicians József Zappel and József Horváth.

Together, they crafted the designs of two microcars – a two-seater named the Alba Regia and a four-seater prototype christened the Balaton. The terminology was derived from Székesfehérvár and Lake Balaton’s Latin names. The vision behind these automobiles was to engineer vehicles that were straightforward and financially accessible, ultimately enhancing mobility in post-war Hungary.

However, the plan for mass production was not realized as the Hungarian government expressed reservations about the vehicles’ quality and the project’s economic feasibility. The project stopped by 1958, with only a few operational prototypes of the Alba Regia and Balaton ever seeing the light of day.

Despite not reaching production, the Alba Regia represents a significant period of microcar innovation in Hungary. It shows how the country was keeping pace with Western Europe’s developments in the microcar sphere during the post-war years.

Meaning and History

Alba Regia Logo History