The updated Alcatel logo is characterized by attractiveness, originality of style, and ease of remembering. This is facilitated by the graphic design of the font, and the color scheme, symbolizing the breadth of the offered opportunities and providing comfort.
Alcatel: Brand overview
Founded: | 1996 |
Founder: | Nokia, TCL Technology |
Headquarters: |
Nanterre, France, Shenzhen, China |
Website: | alcatelmobile.com |
Meaning and History
Due to frequent transitions from one structure to another, this brand had several logos.
What is Alcatel?
Alcatel is a mobile device brand that has been owned by Nokia since 2016 after purchasing the assets of the French telecommunications equipment manufacturer Alcatel-Lucent. The brand name has changed several times, and the products have evolved, with modern features appearing on tablets, phones, and smartphones. Examples of such innovative technologies include App Cloning and Face Key.
1996 – 2004
The debut logo was officially approved in 1996. The emblem is a dark gray rectangle with the white inscription “Alcatel.” The letters are in the upper register. The font is strict, simple, without serifs. Above the “A” is a graphic symbol in the form of a mirror-overturned triangle. They have painted in different colors: the upper element – in juicy yellow, the lower one – in milk.
2004 – 2010
After moving into the third millennium, the company decided to change its logo. From the logo removed the background rectangle and added the inscription “mobile,” emphasizing the new direction of work. The word combination is written in lowercase letters and placed under the company name.
2010 – 2016
In 2010, designers revised the brand symbols. They increased the fonts and replaced the line “mobile” with “one touch.” The lower inscription was made of the same size as the upper one. They added a light blue color to the logo.
2016 – today
During this period, the company has completely renewed the logo. Now the letters are lowercase, blue, with a slight tinge of the neon spectrum. The developers of the new logo graphically highlighted the second “a”: they presented a double letter both in color and shape.
Font and Colors
All Alcatel’s logos bear its name, but the last brand name is not like the previous ones: it differs in the case of letters and style of design. The inscription is made in lowercase characters, and the second “a” stands out noticeably against the rest. It has a wide blue border and a similar blue circle in the center, making it the most recognizable part of the logo.
The logo used an original font designed specifically for Alcatel and rounded sans serif letters. An unusual “t” catches the eye, which has neither the lower extension line nor the left side of the upper horizontal stroke. Also noteworthy is the second “a,” which has a complex structure and looks like an independent graphic element. In terms of colors, everything is much simpler: the main palette includes only white and blue.
Alcatel color codes
Carolina Blue | Hex color: | #00a1e4 |
---|---|---|
RGB: | 167 30 49 | |
CMYK: | 5 100 71 22 | |
Pantone: | PMS 801 C |