The updated Alcatel logo is distinguished by its attractiveness, originality of style, and ease of memorization. This is facilitated by both the graphic design of the font and the color palette, symbolizing the breadth of opportunities offered and providing comfort.
Alcatel: Brand overview
Founded: | 1996 |
Founder: | Nokia, TCL Technology |
Headquarters: | Nanterre, France, Shenzhen, China |
Website: | alcatelmobile.com |
Meaning and History
Due to frequent transitions from one structure to another, this brand has had several logos.
What is Alcatel?
Alcatel is a mobile device brand that has belonged to Nokia since 2016 after the acquisition of the French telecommunications equipment manufacturer Alcatel-Lucent. The brand name has changed several times, and the products have evolved, featuring modern tablet, phone, and smartphone functions. Examples of such innovative technologies include App Cloning and Face Key.
1996 – 2004
The debut logo was officially approved in 1996. The emblem is a dark gray rectangle with the white inscription “Alcatel.” The letters are in uppercase. The font is strict and simple, without serifs. Above the letter “A,” there is a graphic symbol in the form of a mirror-inverted triangle. They are colored in different colors: the upper element is a juicy yellow, and the lower is milky.
2004 – 2010
Entering the third millennium, the company decided to change its logo. The background rectangle was removed from the logo, and the inscription “mobile” was added, emphasizing the new direction of work. The phrase is written in lowercase letters and placed under the company’s name.
2010 – 2016
In 2010, designers revisited the corporate symbolism. They increased the fonts and replaced the “mobile” line with “one touch.” The lower inscription was made the same size as the upper one. The logo added a light blue color.
2016 – today
During this period, the company completely updated the logo. The letters became lowercase, blue, with a slight neon spectrum hue. The developers of the new logo graphically distinguished the second “a”: they presented the double letter in color and shape.
Alcatel: Interesting Facts
Alcatel started a long time ago, in 1898, in France. At first, it was called Compagnie Générale d’Electricité (CGE). Later, in 1987, it became Alcatel after buying part of another company.
- Early Days: It began as a French company and got big by joining the phone business.
- Fiber Optics: In the 1980s, Alcatel was one of the first to use fiber optics, making phone calls and the internet faster for everyone.
- Worldwide Presence: Alcatel worked in more than 130 countries, helping many places get better phone and internet service.
- Mobile Phones: In the late 1990s, they made an easy-to-use phone called the One Touch Easy. It was simple, and the battery lasted a long time, which people liked.
- Joining with Lucent: In 2006, Alcatel and Lucent, an American company, combined. This made them even stronger, especially with fast internet and other new tech.
- Bell Labs: They owned Bell Labs, a super important place where smart people invented things like the transistor, the laser, and the Unix operating system.
- Becoming Part of Nokia: In 2016, Nokia bought Alcatel-Lucent. This helped Nokia offer more products and services.
- 4G and LTE: Alcatel-Lucent worked on 4G and LTE, the tech that lets us use our phones and internet fast, and started getting ready for 5G.
- Caring for the Planet: They were known for trying to be good to the environment and helping communities.
- Important Work: Alcatel-Lucent did much more than just making gadgets. They helped build the systems that the internet and phone calls use worldwide.
Alcatel has greatly changed, joining other companies and creating new things to help us all stay connected.
Font and Colors
All Alcatel logos feature its name, but the last trademark is different from the previous ones: it differs in the case of letters and styling. The inscription is made in lowercase letters, and the second “a” is noticeably distinguished from the rest. It has a wide blue border and the same blue circle in the center, making it the most recognizable part of the logo.
The logo uses an original font specially designed for Alcatel and rounded letters with serifs. The unusual letter “t” catches the eye, which has neither a lower elongated line nor the left part of the upper horizontal stroke. The second “a” is also notable, having a complex structure and looking like an independent graphic element. In terms of colors, everything is much simpler: the main palette includes only white and blue.
Alcatel color codes
Carolina Blue | Hex color: | #00a1e4 |
---|---|---|
RGB: | 167 30 49 | |
CMYK: | 5 100 71 22 | |
Pantone: | PMS 801 C |