Aldi Logo PNG
The ALDI logo shows that supermarket shopping has many benefits. These include hot discounts, the pleasure of shopping, and a large selection of goods. And the more often customers interact with stores, the more profitable offers they receive.
Meaning and History
The company’s history began in 1945 when the Albrecht brothers (Karl and Theo) inherited their mother’s small store. Five years later (1950), they owned 13 stores and continued to expand. They achieved their first success through austerity: avoiding unsaleable goods, keeping selling space small, and advertising extensively.
In 1960, the brothers split the company over a disagreement about cigarette sales, bringing the total number of stores to 300.
In 1962, the company was named ALDI (AL – first two letters of the last name, DI – first two letters of the word “discount”). In 1966, the company split into Aldi Nord and Aldi Süd, both legally and financially.
From 1967, the company went international. Every few years, stores began to appear in different countries and even on different continents.
The company supports innovations in ecology and trade. The brand obliged its suppliers to use only recyclable materials for product packaging.
From the beginning, the company’s approach to advertising was uncharacteristic of its core market segment. At home in Germany, the company still does not use advertising agencies. By producing a weekly information booklet, the brand ensures strong attendance at its outlets.
In the U.S., England, and Australia, it advertises in print, radio, and television. The company has websites in all countries.
Until 1970, the company logos used different fonts and included the owners’ last name. Initially, white letters were written on a red background. Then the rectangular base became dark blue. This concept, with some modifications, remains in effect today.
1970 – 1983
In 1970, the company first used the name ALDI in the emblem. It was a concise logo in a dark blue rectangle. The sans-serif uppercase letters, set in a thin white frame, discreetly conveyed the company’s policy. The company used it this way for 13 years.
1983 – 2006
In 1983, the rebranding occurred. In this form, the company’s logo has been in use for 23 years. Two colors were introduced: orange and red. It can be assumed that orange, as an attention-grabbing color, served its direct function, and red was considered ALDI’s original color.
The colors were used in the logo frame. The orange outer frame is wider than the inner red. Many designers considered the combination with the blue background a very successful solution.
The graphic solution was the left half of the letter, consisting of three stripes. According to experts, this solution represented forward movement. Some airlines and the automobile sector use a similar technique to represent the road. The stylized letter “A” is in blue and framed.
Below the graphic part is the company name. The letters are very similar to those used in the previous version. The same white, uppercase, maximum-bold spelling echoes the traditional one.
2006 – 2017
The company slightly changed the logo’s design. The inner blue rectangle became narrower. As a result, the letters became narrower and more compact. Specialists described it as clearer, especially when reducing the emblem for use on the website.
The graphic image has also changed slightly. Although the color scheme has remained the same, the lines have become thinner. Now the left side of the letter “A” no longer goes from the bottom-left corner of the frame to the opposite corner, but from ¾ of the bottom edge of the rectangle to the middle of the top.
The biggest change in this version was the shift in the orange and red tones. Frames became a little wider, but to avoid overloading the overall look, the developers lightened the colors. This made the logo look lighter and, softelighter7 – oday
The company’s latest rebranding sparked heated debate among designers. The changes were made not in line with trends but despite them. While other companies simplify their emblems for easier layout and readability in mobile apps, ALDI, by contrast, made the design more complex.
The designers translated the logo from a two-dimensional plane into three dimensions. They did this by superimposing a gradient on the blue in the letter “A.” The lines themselves resembled waves: their edges rounded and softened. The new logo removed the inner blue frame. The letters also became softer, with smoother corners.
The framing has become more complicated; three frames of equal width now make it up. This approach caused the most questions from the experts. They argue this approach is not justified on mobile devices. All three frames merge into one and are not visible.
Font and Colors
Five colors were used in the last version of the logo:
- Dark Blue – Pantone 294C;
- Blue – Pantone 2995C;
- Light Orange – Pantone 123C;
- Dark Orange – Pantone 173C;
- Red – Pantone 032C;
- White
This information is laid out in the company’s brand book. It also states that the official font is Akzidenz-Grotesk. It is used in informational, official brand documents.