Alert Logic Logo PNG
Alert Logic: Brand overview
Established in 2002 to address the IT security needs of small and medium-sized enterprises, Alert Logic originally operated as a division of Fortra, a hosting company. Two years later, in 2004, the company released a pioneering intrusion detection system management service designed for Web-based applications, which relieved its customers of the burden of monitoring and maintaining intrusion detection systems (IDS).
Over time, Alert Logic has expanded its suite of security solutions for a wide range of computing environments – cloud, on-premises, or hybrid. A landmark moment for the company was severing its corporate ties with Fortra in 2010, when it became independent, devoting itself exclusively to cloud-based security technologies. After moving its headquarters to Houston, Texas, the company received a $21 million financial infusion to accelerate growth.
Over the past few years, Alert Logic has focused on building Security-as-a-Service products designed to identify and remediate threats instantly. The company’s solutions provide end-to-end threat intelligence across multiple cloud infrastructures through machine learning, automated processes, and 24×7 expert staffing.
Alert Logic is now a global company with over 4,000 customers and partners worldwide, serving key industries such as finance, healthcare, retail, and technology. The company has earned a reputation as a pioneer in cloud security, with its systems protecting more than half a trillion events from risk daily. Under the leadership of CEO Bob Lyons, Alert Logic is committed to strengthening its position as a leading source of managed detection and response services.
Meaning and History
2002 – 2012
2012 – 2020
2020 – 2022
2022 – today
The Fortra logo appears modern and minimalist, conveying a sense of confidence and clarity. The focus is on clean lines and geometric precision. The company name is rendered in bold uppercase lettering, with each letter showcasing precise proportions and smooth transitions, adding a sense of reliability and advanced technology.
A notable feature is the letter “A,” replaced by an equilateral triangle. This unique element adds originality and symbolizes stability, balance, and strength. Placing the triangle at the end of the word completes the composition, giving it a cohesive feel.
The color palette features a turquoise shade, which creates a calm yet vibrant impression. This color is associated with trust, professionalism, and modern technology, emphasizing the company’s expertise.
The font is sans-serif, with sharp lines and balanced proportions, giving it a strict and confident appearance. The style conveys reliability while combining it with openness and a readiness for collaboration.
The name Fortra echoes the word “fortress,” reinforcing the company’s image as a dependable partner and a secure space. The emblem communicates the brand’s core values: protection, modern technology, and confidence in the future. Together, these elements create a harmonious and memorable image.
