Alexa Logo

Amazon Alexa LogoAmazon Alexa Logo PNG

The Alexa logo indicates a closeness to the user and friendliness. The emblem promises the fulfillment of assigned tasks, a quick search for information, and readiness to execute commands. The image demonstrates the principle of the service: the client makes a request – the virtual assistant solves the problem.

Alexa: Brand overview

Founded:November 6, 2014
United States
Alexa was developed by the American company Amazon in 2014. It serves as a virtual assistant, and its so-called “skills” go far beyond finding information, setting alarms, and playing music. This is an example of an emerging artificial intelligence integrating into smart home technology for remote control. Alexa now has over 90,000 features, from turning on the microwave to alerting you to severe weather.

Meaning and History

Alexa Logo History

As the developers of Alexa admitted, their project is an attempt to recreate the speaking on-board system Enterprise from science fiction films and the Star Trek series. Moreover, Amazon employees focused not only on the technical component. They paid a lot of attention to branding, so both logos of the program (both old and new) contain its name, written in the corporate font.

The word “Alexa” itself was chosen because of its sound – primarily because of the hard consonant “x.” The virtual assistant’s creators wanted the name to be well recognized in everyday speech because it was supposed to become an activation phrase. Also, Alexa is reminiscent of the Alexandria Library, where thousands of useful information books are collected.

What is Alexa?

Alexa is the development of Amazon, a program that learns users’ needs and executes different commands. It was originally built into Amazon Echo smart speakers.

2015 – 2017

Amazon Alexa Logo 2015-2017

The virtual assistant, developed by Amazon, came along with the Echo smart speakers. His word mark consisted of two parts. The left side looked like the parent company logo known as Amazon Smile. He got this nickname because of the arrow that went from “a” to “z” and looked like a smile. This original element is the work of Turner Duckworth. It must be taken literally: the electronics manufacturer takes care of all customer requirements – “from A to Z.”

On the right was the lowercase inscription “Alexa.” The designers used a thinner font with straight lines for it. The letters were painted in several blue shades that went from light (top) to dark (bottom).

2017 – 2019

Amazon Alexa Logo 2017-2019

After the 2017 redesign, the famous arrow disappeared, and both words were spelled the same. The new version of the font is based on the old one, but they have only the outline of the characters in common. The details are different: for example, there are no short bends at the ends of the strokes, and the corners of the letter “e” are rounded. The lettering is completely gray and no longer divisible into two-color blocks. On the left is a blue ring with a white dialogue cloud inside.

The Alexa graphic has a double meaning. First, the dialogue cloud symbolizes the voice control function because the virtual assistant responds to the spoken commands. Secondly, the blue ring looks like the bright decorative strip running along the Echo smart speakers’ top edge. All together create a recognizable brand identity.

Amazon Alexa Symbol

When choosing a font, designers were guided by one rule: it should be clear, understandable, simple, and readable. Therefore, the logo features a proprietary grotesque called Amazon Ember Display. This is the main typeface of the company, along with Bookerly for Hint.

The colors correspond to the official palette. White (#FFFFFF) was used for the background, Squid ink (# 232F3E) for the lettering, and the ring-shaped graphic symbol, an individual light shade of blue known as Alexa blue (# 00CAFF).

2019 – today

Alexa Logo 2019-present

The current logo contains a single “Alexa” lettering in light blue. Whereas the black word “Amazon,” which previously went first, was removed by the designers. The font is in lower case and consists of light, simple, chopped letters with free spacing. Under the program’s name is a branded smile, consisting of an arc with a pointer at the end. The arrow occupies the entire bottom space, starting at the first “a” and ending at the second “a.” The developers have removed the gradient that was in the debut version.

Alexa: Interesting Facts

Amazon’s Alexa, launched in November 2014 with the Amazon Echo, has transformed how we use voice commands with technology.

  1. Beginnings: Alexa began as a smart speaker to make any room voice-operable and grew into a wide range of devices and functions.
  2. Name Origin: Named after the ancient Library of Alexandria, Alexa aims to be a vast source of knowledge.
  3. Skills: With thousands of skills, Alexa lets users tailor their experience, from controlling smart home gadgets to ordering food.
  4. Languages: Starting with English, Alexa now understands multiple languages, including Spanish, German, and Japanese, catering to users worldwide.
  5. Smart Home: Alexa has advanced smart home technology, allowing users to control lights, thermostats, and cameras through voice.
  6. Privacy: Amazon has added features for more privacy, like deleting voice recordings and making privacy settings easier to manage.
  7. Learning: Using machine learning, Alexa gets better at recognizing voices and understanding commands the more you use it.
  8. Wide Application: Alexa isn’t just for home use; it’s in education, healthcare, and hospitality, providing customized services like patient care assistance and hotel guest services.
  9. Voice Shopping: Alexa introduced voice shopping, making it possible to buy from Amazon by speaking.
  10. Beyond Amazon: Alexa’s technology is used on many devices, not just Amazon’s, thanks to the Alexa Voice Service, which lets developers add Alexa to their products.
  11. Entertainment: Besides practical tasks, Alexa entertains with jokes, games, and Easter eggs for light-hearted fun.

Alexa has become a tech breakthrough and a cultural icon, changing our interaction with devices through easy and natural voice commands.

Font and Colors

Amazon Alexa Emblem

The word “Alexa” is written in a custom font called the Amazon Ember Display. It is the main one, along with Bookerly for Hint, which the company also uses to design the site. The color palette is shifted to a cold spectrum without gradient transitions. Therefore, now both the arrow and the text are painted in a calm blue tint.

Alexa Logo


What is the brand name of Alexa?

Amazon Lab126 developed this virtual assistant based on a Polish speech synthesizer named Ivona, which Amazon bought in 2013. Alexa first appeared in the Amazon Echo smart speaker and is now in other devices like the Echo Dot, Echo Studio, and Amazon Tap.

Alexa is a voice-controlled assistant that can do many tasks. These include playing music, setting alarms, giving weather updates, controlling smart home devices, and answering questions from the internet. The name “Alexa” was chosen because it sounds pleasant and is easy to say.

Creating the brand was a big step in voice recognition and artificial intelligence. The brand has made a versatile, user-friendly assistant with advanced technology and constant updates.

Why is Amazon called Alexa?

Amazon chose the name Alexa for its unique sound, with soft vowels and an “x,” making it easy to recognize and respond to as a wake word. The name has a historical reference reminiscent of the Library of Alexandria. This ancient library was once thought to hold all the world’s knowledge. By choosing Alexa, the brand wanted to suggest that their assistant could be a vast source of information and wisdom, similar to the Library of Alexandria. The name reflects the brand’s vision as a helpful and knowledgeable user assistant.

What is the logo of Alexa?

The logo shows the word “alexa” in lowercase, rounded letters. An arrow, like the one in the Amazon logo, goes from “a” to “a.” The logo is light blue, giving it a modern and friendly look.

The rounded letters and arrow reflect the virtual assistant’s smooth and easy-to-use nature. The light blue color adds a sense of calm and trust. The logo is simple and distinctive, making it easy to recognize. It represents Alexa as a helpful and accessible assistant.

Is Alexa a brand?

Yes, it is a brand owned by Amazon. It represents their virtual assistant technology in devices like the Echo, Echo Dot, and Echo Show. The brand is known for its voice-controlled features, letting users play music, control smart home devices, set reminders, and get weather updates.

Alexa is more than a feature of Amazon’s smart speakers. It is a key part of the brand’s ecosystem, linking various products and services. This integration improves the user experience by making interacting with technology through voice commands easy. The brand is recognized for its reliability, versatility, and user-friendly design, making it a leading name in virtual assistants.

Can I use the Alexa logo?

You can use the logo only through the Amazon Developer Program. Unauthorized use is not allowed. The program provides guidelines on correctly using the logo, helping to maintain the brand’s integrity and consistency.

You must join the Amazon Developer Program and follow its rules to use the logo. These rules cover where and how you can display the logo. Only approved developers can use it, protecting the brand from misuse.

Using the logo without permission can result in legal consequences. Amazon monitors and enforces its logo usage policies. You must get proper authorization through official channels to use the logo.

Is Amazon Alexa a registered trademark?

Yes, it is a registered trademark. This means the name and logo are legally protected and can’t be used without permission. The trademark preserves the brand’s identity and prevents others from using it in ways that could confuse or harm its reputation.

Being a registered trademark allows the brand to take legal action against unauthorized use. This helps maintain the quality and reliability associated with the brand, and consumers can trust the products and services under this name.