Alphabet Logo

Alphabet Inc. LogoAlphabet Inc. Logo PNG

Alphabet: Brand overview

Founded: October 2, 2015
Founder: Larry Page, Sergey Brin
Headquarters:
California, U.S.
Website: abc.xyz
Logo downloads:
Alphabet is the parent company of Google and eight of its companies (Verily, GV, X Development, CapitalG, Nest, Makani, Calico, and Fiber). It is recognized as one of the most valuable organizations globally, is one of the top five Internet entities in the United States, and is the third most profitable technology firm. The company entered the digital sphere in 2015 to streamline one of the largest corporations in the world, making it more transparent and clearer. Its founders are scientists, businessmen, and computer scientists Sergey Brin and Larry Page. The location of the headquarters in Mountain View, California.

Meaning and History

Alphabet Logo History

What is Alphabet?

Alphabet is a corporation that includes Google and its formerly owned firms. It is its parent company and stands at the head of a large business structure. The organization’s main task is to separate the work of all divisions and unload their activities to focus on key tasks. The time of its emergence is 2015. The founders are Sergey Brin and Larry Page. The location of the office in Mountain View, California.

Alphabet owes its appearance to such a giant as Google. The owners decided to regroup its activities a bit, redistributing duties between it (a representative of the “teenage” business period) and a more serious structure, which would denote a “mature” organization. The result of this approach is a new company. The proof of its logical continuation of Google is the stylistic similarity of the identities. The design of their logos echoes, but Google’s is multicolored, rounded, and more childlike, while Alphabet’s is flat, austere, serious, and adult.

Google Inc. announced the new organization’s launch in the second half of the summer of 2015. By the end of the year, it had already begun actively transferring its subsidiaries under its leadership. He also joined it on a par with the other firms he had previously owned. This measure was required to restructure the activities of the Internet giant to unload it and narrow the scope of its responsibilities. Alphabet Corporation became the full successor of the former structure and trades in shares under the old name of “GOOG” and “GOOGL.”

Management has also been regrouped to create a powerful service with centralized power and strong division directors. The visual identity of the old companies was decided to be maintained, and the newcomer to the market was given a logo that fits its spirit and technical function – an austere sign with no distracting details.

Alphabet Symbol

The Alphabet logo is a demonstration of seriousness and promotion of the idea of an adult organization. Despite its bright palette, it does not contain multi-colored elements. The theory of strictness is evident throughout the entire identity: smooth lines, precise angles, and minimalism. It’s a transition from adolescence to adulthood.

The emblem includes only one element – the company name. Other attributes are absent. And the name is not just a set of letters but a structuring of the language they represent. According to the founders, the Alphabet as a phenomenon is a serious achievement of humanity. It ranks facts and orders thinking, much like how Google indexes search results. The impetus for this name for the new corporation was the location of Google’s headquarters in Hamburg: it was located at ABC-Straße.

The inscription in the logo consists of a combination of uppercase and lowercase letters: the first character is in the upper case, and the rest are in the lowercase. The size of the characters is the same, and none of them exceeds the prescribed limits, despite the stretched-up legs. The shape of the glyphs emphasizes the high contrast of the base colors and the absence of shadows. The red word “Alphabet” is set against a simple white background with no restrictive frames, thus emphasizing the company’s breadth and transparency.

Font and Colors

Alphabet Emblem

The base of the emblem is the lettering, and the base of the lettering is Product Sans font. The wordmark is typed in a slightly modified typeface developed in-house by Google. Its main purpose is to reflect the seriousness of Alphabet Corporation. The company’s color scheme is subordinate to this task. The color scheme emphasizes the company’s leadership but, at the same time, speaks of its strict approach to the work process. It is a classic combination of red (lettering) and white (background). Thanks to this expressive contrast, it is a good eye-catcher.

Alphabet color codes

Pigment Red Hex color: #ed1c24
RGB: 237 28 36
CMYK: 0 88 85 7
Pantone: PMS Bright Red C