Amazon Kindle Logo

Amazon Kindle logoAmazon Kindle Logo PNG

The phrase “light the fire,” which stands out in the Amazon Kindle logo, symbolizes the idea of enlightenment from reading. The direct connection to the creator is reflected in the first part of the name, presenting it as a brand from Amazon, noting the high quality and popularity of the offering.

Amazon Kindle: Brand overview

Founded:November 19, 2007
Amazon Kindle is a line of tablet computers for reading digital books. The first model of the e-reader appeared for sale in the fall of 2007. Over time, the range expanded, as did the software capabilities of the devices. Now, Amazon tablets allow you to view, purchase, and download any internet publications from the Kindle Store.

Meaning and History

Amazon Kindle Logo History

The Amazon Kindle logo consists of two parts. The first part is the Amazon logo, which was adopted in 2000. The agency Turner Duckworth created the logo’s design and font. The symbol features a curved yellow-orange arrow stretching from “A” to “Z.” The arrow suggests that the company meets all customer requirements – literally “from A to Z.” The color of the inscription is variable: it can be black or white depending on the background on which the brand symbol is applied.

The second element of the inscription is the word “kindle,” executed in the same yellow-orange shade as the arrow. Brand consultants Karin Hibma and Michael Patrick Cronan suggested using this word as the name for Amazon’s series of e-books. The thin letters without serifs resemble Bliss Regular, a non-standard commercial font developed by Jeremy Tankard.

What is Amazon Kindle?

It’s a line of e-readers from Amazon. It started with a hardware platform for one device, which turned into a series of models and applications. With their help, you can read, browse, and download books and make purchases.

Amazon Kindle emblem

There is also an extended version of the Amazon Kindle logo. The logo inscription takes a secondary place – all attention is paid to the graphic composition in the background. In the center is the figure of a boy. The boy sits under a spreading tree and holds an electronic Kindle book in his hands. The dark colors on the emblem indicate the approach of night. But the boy is not in a hurry because he is immersed in the world of books.

Font and Colorsm

Amazon Kindle Emblem

The Amazon Kindle e-book trademark contains the brand name, typed in lowercase letters. Another element is the orange arrow, consisting of a long arc and a short line bent at a sharp angle. This emblem has been used since 2007 and has already become a distinctive brand symbol. Many digital literature enthusiasts are familiar with it.

Amazon Kindle Symbol

The first part of the name is black. It is written in the Amazon font, also known as Officina Sans Bold Font. This is the famous Amazon logo, which has existed since 2000. The second word is orange and differs in style. The letters are not as bold as in the first case, making it seem to increase the distance between them. But overall, the inscription looks harmonious because there are no serifs in either part.

Amazon Kindle color codes

Orange PeelHex color:#ff9900
RGB:255 153 0
CMYK:0 40 100 0
Pantone:PMS 151 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the Kindle logo mean?

The brand name resonates with the phrase light the fire and signifies the idea of enlightenment from reading books. The logo depicts a boy sitting with a book under a tree. He symbolizes a reader immersed in the universe of books.

Can I use the Kindle logo on my website?

It is permitted to be used on a website and for advertising purposes, provided that the user’s products are featured on Amazon. Such individuals can link the logo to their website. However, they must include a trademark ownership notice.

What does Kindle Edition on Amazon mean?

Kindle Edition is an e-book format designed for reading on the namesake gadgets. But it allows viewing them on other devices as well.

Is Kindle an Amazon brand?

Yes, Kindle is a brand of Amazon. It launched it in 2007, releasing the first-generation electronic book.