Amazon Web Services Logo

Amazon Web Services (AWS) LogoAmazon Web Services (AWS) Logo PNG

The Amazon Web Services logo is a prototype of the information cloud. Using the platform makes life easier for the user and becomes a source of his good mood. It is easy to work with platform programs; tasks are solved quickly.

Amazon Web Services: Brand overview

Founded:July 2002
United States
Amazon Web Services is a subsidiary of Amazon that provides APIs and cloud computing platforms. All marked services are distinguished by an extended technical infrastructure of an abstract type, building blocks, and distributed computing options. One such tool is EC2 (Amazon Elastic Compute Cloud). It allows you to use a virtual PC cluster that is available over the Internet when you need it. The department appeared in 2006, although the development of the startup started four years earlier.

Meaning and History

Amazon Web Services (AWS) Logo History

AWS currently operates in many countries worldwide because it is a powerful method of accessing massive computing power. Moreover, this method is cheaper and faster in operation than real server farms, requiring the creation and separate maintenance. Whereas in this case, interested parties can only pay for the desired service and use it. And the company has a lot of them: analysis, management, storage, development, networks, databases, mobile tools, and tools.

To emphasize the inextricable bond with the parent company, the new structure received a logo in the same distinctive style. It appeared in conjunction with the launch of a virtual product and directly conveyed its essence. The service has two emblems in total.

What is Amazon Web Services?

It is a subsidiary of Amazon Corporation, which has existed since 2002 (then it was a web service), and in 2006 received the status of a cloud computing service. It provides its virtual platform, building blocks, and tools upon request. AWS operates on a pay-as-you-go basis.

2006 – 2017

Amazon Web Services Logo 2006-2017

The debut logo reflects the AWS business. On the left, there are five identical cubes assembled from three rhombuses each. Geometric shapes are rotated to form three sides – right, left, and top. These are symbolic “boxes” – boxes with information and digital products. There are white lines of different lengths between the rhombuses, which form the edges of yellow cubes, visually resembling a honeycomb.

Next to them is the inscription “Amazon Web Services.” The words are arranged in two lines. The main thing is, of course, the common name with the parent company. It is larger than the others and occupies the entire top row. The rest of the elements are made in thin letters and are placed at the bottom.

2017 – today

Amazon Web Services Logo 2017-present

When the service gained recognition, its owners redesigned, opting for an abbreviated name. Therefore, the current logo has only two key elements – the abbreviation “AWS” and the trademark Amazon smile, composed of an arrow pointing to the right and up. It creates a kind of grinning smile and reminds users that this service is its subdivision. But instead of charcoal black, as in the original, the developers chose dark graphite.

Amazon Web Services: Interesting Facts

Amazon Web Services (AWS), launched by Amazon in 2006, revolutionized the tech world by offering cloud computing on a large scale.

  1. Early Days: Starting with a handful of services, AWS has grown into a giant, offering over 200 services from data centers worldwide.
  2. Top of the Market: AWS leads the cloud market, outpacing competitors like Microsoft Azure and Google Cloud, thanks to its early start and constant innovation.
  3. Global Giant: Its infrastructure spans globally, ensuring applications run smoothly and reliably. AWS keeps expanding and planning more regions and zones worldwide.
  4. Who Uses AWS: From startups to giants like Netflix and even NASA, AWS supports many clients, proving its versatility and capacity.
  5. Fast Innovator: AWS is known for quickly releasing new features and services, helping its users stay ahead of the latest tech advancements.
  6. Economic Influence: By making high-powered computing accessible and affordable, AWS has lowered the entry barrier for startups and helped all sizes of companies save on IT costs.
  7. Custom Tech: AWS doesn’t just use off-the-shelf hardware; it creates its own, like Graviton processors and Nitro chips, for better performance and security.
  8. AWS re:Invent: This annual event showcases AWS’s new services and future direction, drawing tens of thousands of tech professionals.
  9. Learning and Certification: AWS offers a wide range of training and certifications, catering to different roles in cloud computing and fostering professional growth.

With its vast infrastructure, commitment to innovation, and broad customer base, AWS plays a crucial role in the growth and evolution of the cloud computing industry.

Font and Colors

Amazon Web Services (AWS) Emblem

To emphasize the inextricable link between AWS and Amazon web services, the designers used a consistent style. This means that their logos are not identical but very close to each other in design, fonts, colors, and graphics. This strategy allows you to determine: the programs belong in the same direction immediately visually. The changes to the logo were mainly related to the number of elements in it: now they are reduced to a minimum.

In the modern version, a typeface resembles the Cormac Book as much as possible with some changes. All letters are lowercase, smooth, sans serif, located at a small distance from each other.

Amazon Web Services (AWS) Symbol

The proprietary palette now contains two colors: warm yellow # ff9a00 and powdered black # 202b3c. Previously, a more intense range was used, consisting of lemon yellow and charcoal black.

Amazon Web Services color codes

Orange PeelHex color:#ff9a00
RGB:255 154 0
CMYK:0 40 100 0
Pantone:PMS 151 C
Squid InkHex color:#202b3c
RGB:32 43 60
CMYK:47 28 0 76
Pantone:PMS 539 C

What is the symbol for Amazon Web Services?

The Amazon Web Services symbol is its abbreviated name in large, graphite-colored lowercase letters. They occupy the entire logo space, and below is the trademark of all Amazon services and products – a well-recognized smile. The curved orange line with an arrow begins and ends outside the abbreviation, completely enclosing it.

Why is the AWS logo pink?

The standard colors of his logo are graphite and orange. However, in 2021, Amazon Web Services supported the ELC (Estée Lauder Companies) fundraising campaign for the Breast Cancer Research Foundation. Pink is running the Tech Day every year, so the AWS emblem is pink for one day.