Amazon Web Services (AWS) Logo PNG
The Amazon Web Services logo is a prototype of the information cloud. Using the platform makes life easier for the user and creates a good mood. It is easy to work with platform programs; tasks are solved quickly.
Amazon Web Services: Brand overview
Meaning and History
AWS operates in many countries worldwide because it is a powerful method of accessing massive computing power. Moreover, this method is cheaper and faster to operate than real server farms, which require the creation and separate maintenance. In this case, interested parties can only pay for and use the desired service. The company offers many services: analysis, management, storage, development, networks, databases, mobile tools, and tools.
The new structure received a logo in the same distinctive style to emphasize its inextricable bond with the parent company. The logo appeared in conjunction with the launch of a virtual product and directly conveyed its essence. The service has two emblems in total.
What is Amazon Web Services?
It is a subsidiary of Amazon Corporation, which has existed since 2002 (then it was a web service), and in 2006 received the status of a cloud computing service. It provides its virtual platform, building blocks, and tools upon request. AWS operates on a pay-as-you-go basis.
2006 – 2017
The debut logo reflects the AWS business. On the left, five identical cubes are assembled from three rhombuses each. Geometric shapes are rotated to form the right, left, and top sides. These are symbolic “boxes”—boxes with information and digital products. White lines of different lengths between the rhombuses form the edges of yellow cubes, visually resembling a honeycomb.
Next to them is the inscription “Amazon Web Services.” The words are arranged in two lines. Of course, the main thing is the common name with the parent company. It is larger than the others and occupies the entire top row. The remaining elements are made in thin letters and placed at the bottom.
2017 – today
When the service gained recognition, its owners redesigned it, opting for an abbreviated name. Therefore, the current logo has only two key elements – the abbreviation “AWS” and the trademark Amazon smile, composed of an arrow pointing to the right and up. It creates a grinning smile and reminds users that this service is its subdivision. However, the developers chose dark graphite instead of charcoal black, as in the original.
Amazon Web Services: Interesting Facts
Amazon Web Services (AWS), launched by Amazon in 2006, revolutionized the tech world by offering large-scale cloud computing.
- Early Days: Starting with a handful of services, AWS has grown into a giant, offering over 200 services from data centers worldwide.
- Top of the Market: AWS leads the cloud market, outpacing competitors like Microsoft Azure and Google Cloud, thanks to its early start and constant innovation.
- Global Giant: Its infrastructure spans globally, ensuring applications run smoothly and reliably. AWS keeps expanding and planning more regions and zones worldwide.
- Who Uses AWS: From startups to giants like Netflix and even NASA, AWS supports many clients, proving its versatility and capacity.
- Fast Innovator: AWS is known for quickly releasing new features and services, helping its users stay ahead of the latest tech advancements.
- Economic Influence: By making high-powered computing accessible and affordable, AWS has lowered the entry barrier for startups and helped all sizes of companies save on IT costs.
- Custom Tech: AWS doesn’t just use off-the-shelf hardware; it creates its own, like Graviton processors and Nitro chips, for better performance and security.
- AWS re:Invent: This annual event showcases AWS’s new services and future direction, drawing tens of thousands of tech professionals.
- Learning and Certification: AWS offers a wide range of training and certifications, catering to different roles in cloud computing and fostering professional growth.
With its vast infrastructure, commitment to innovation, and broad customer base, AWS plays a crucial role in the growth and evolution of the cloud computing industry.
Font and Colors
The designers used a consistent style to emphasize the inextricable link between AWS and Amazon web services. This means their logos are not identical but very close in design, fonts, colors, and graphics. This strategy allows you to determine visually whether the programs belong in the same direction. The changes to the logo were mainly related to the number of elements in it; now, they are reduced to a minimum.
In the modern version, the typeface resembles the Cormac Book as much as possible with some changes. All letters are lowercase, smooth, sans serif, located at a small distance from each other.
The proprietary palette now contains two colors: warm yellow # ff9a00 and powdered black # 202b3c. Previously, a more intense range was used, consisting of lemon yellow and charcoal black.
FAQ
What is AWS with the Amazon logo?
Amazon Web Services, Inc. (AWS) is part of Amazon. AWS offers cloud computing platforms and APIs to individuals, businesses, and governments on a pay-as-you-go basis. The logo represents a trusted brand in the technology field. It provides services such as computing power, storage, and networking.
AWS operates a global network of data centers, providing high availability and reliability. It offers advanced security features to protect data and applications, meeting industry requirements. AWS provides tools for machine learning, artificial intelligence, data analytics, and the Internet of Things.
The brand offers support and resources to help customers maximize their cloud services. By using AWS, companies can reduce IT costs, increase agility, and accelerate time to market, ensuring customers have access to the latest technology and remain competitive.
What is Amazon Web Services?
Amazon Web Services (AWS) is a leading cloud platform offering over 200 services from data centers worldwide. It provides essential services such as computing power, storage, and networking, helping companies grow without investing in physical hardware.
AWS offers database services like Amazon RDS, which supports multiple engines such as MySQL, PostgreSQL, and Oracle, making database management easy. In addition to these core services, it provides advanced tools for machine learning, artificial intelligence, data analytics, and the Internet of Things, enabling companies to develop new solutions quickly.
Using AWS helps companies reduce IT costs and increase flexibility. It is a powerful cloud platform with extensive features, making it a leader in the cloud computing industry.
What is the AWS icon?
Icons provided by Amazon Web Services are used to create AWS infrastructure diagrams. These icons help you visualize and understand the resources and services that make up your AWS setup.
The icons cover a wide range of services and components. There are icons for computing services such as Amazon EC2, storage services such as Amazon S3, and database services such as Amazon RDS. Using icons makes it easier to design and share complex cloud architectures.
The brand regularly updates these icons with new services and features. The company provides these icons for free, allowing users to add them to their diagrams using various design tools.
What is the symbol for Amazon Web Services?
The symbol is the abbreviation “AWS” written in large, lowercase, graphite-colored letters. Beneath the letters is the Amazon Smile, a curved orange line with an arrow that starts and ends outside the acronym, completely enclosing it.
The design is simple and uses familiar brand elements. The graphite color gives it a modern and professional look. The smile adds friendliness and approachability. This symbol is used on various platforms and marketing materials to represent the brand. The smile with an arrow indicates a focus on customer satisfaction.
Why is the AWS logo pink?
The standard logo colors are graphite and orange. In 2021, the brand changed its logo to pink for one day to support the Estée Lauder Companies’ fundraising efforts for the Breast Cancer Research Foundation.
This change was made to show support for the campaign, which raises awareness and funds for breast cancer research. The color pink is a symbol of breast cancer awareness. By changing the logo, the brand joined other companies in emphasizing the importance of this cause.
Every year, Tech Day is held. On this day, the brand and other technology companies participate in activities to support breast cancer research.
