Visualization of AMD, the company logo effectively reflects the brand’s direction and product features, focusing on the main goals and objectives. Its sign symbolizes development, movement, and progress, conveying complete confidence in the products.
AMD: Brand overview
Founded: | May 1, 1969 |
Founder: | Jerry Sanders |
Headquarters: |
Santa Clara, California, U.S. |
Website: | amd.com |
Meaning and History
As a trademark, the manufacturer uses an abbreviation, which is its name: AMD is derived from Advanced Micro Devices. In general, there are two basic versions of the logo.
What is AMD?
AMD stands for Advanced Micro Devices, an American manufacturer of computer components, primarily graphic processors and semiconductor microprocessors. They are designed for servers, laptops, desktop computers, and gaming consoles. The company’s main competitors are industry leaders NVIDIA and Intel.
1970 – 1990
After the company’s founding, it took as a basis a symbol that consisted of two arrows. One arrow is large, rectangular; the other is smaller but sharper than the first. The arrows symbolize development, movement, and progress in all directions. Because of the specific location of the form resembles a small letter, “a.”
1990 – today
In 1990, the logo received a text addition in the form of the abbreviation “AMD.” The emblem was strictly symmetrical. The geometrical figures did not change on the AMD logo but became completely black (the previous version was white with a dark edging).
Font and Colors
All letters on the AMD logo are upper case. The letters are strict in style, without serifs. The letters “A” and “M” are straight, and “D” has a streamlined shape. The idea embedded in the symbols speaks about full trust in the company’s products. At the same time, the symbols point to the seriousness and high functionality. The emblem inspires consumers with practicality, indicates purposefulness, and gives a sense of security.
The Advanced Micro Devices Corporation logo contains two elements: graphic and text. Commercial font Gill Sans sans serif is used for the lettering. In the basic version, the abbreviation “AMD” and the arrow formed by the polygons are completely black. There is also a variant with dark green geometric shapes, but it appears less frequently than the classic black and white.
AMD color codes
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |