AMD is a U.S. company engaged in manufacturing processors, adapters, motherboards, chipsets, and other integrated circuit electronics. The company was founded by a group headed by Walter Jeremy Sanders and Jack Gifford. The company’s office is located in Santa Clara, California.
Meaning and History
As a trademark, the manufacturer uses an abbreviation, which is its name: AMD is derived from Advanced Micro Devices. In general, there are two basic versions of the logo.
1970 – 1990
After the company’s founding, it took as a basis a symbol that consisted of two arrows. One arrow is large, rectangular; the other is smaller but sharper than the first. The arrows symbolize development, movement, and progress in all directions. Because of the specific location of the form resembles a small letter, “a.”
1990 – present
In 1990, the logo received a text addition in the form of the abbreviation “AMD.” The emblem was strictly symmetrical. The geometrical figures did not change on the AMD logo but became completely black (the previous version was white with a dark edging).
Font and Color of the Emblem
All letters on the AMD logo are upper case. The letters are strict in style, without serifs. The letters “A” and “M” are straight, and “D” has a streamlined shape. The idea embedded in the symbols speaks about full trust in the company’s products. At the same time, the symbols point to the seriousness and high functionality. The emblem inspires consumers with practicality, indicates purposefulness, and gives a sense of security.
The Advanced Micro Devices Corporation logo contains two elements: graphic and text. Commercial font Gill Sans sans serif is used for the lettering. In the basic version, the abbreviation “AMD” and the arrow formed by the polygons are completely black. There is also a variant with dark green geometric shapes, but it appears less frequently than the classic black and white.