The Anaheim Ducks are an ice hockey team from Anaheim, California. The club competes in the Pacific Division of the Western Conference of the NHL. The franchise was founded by Michael Eisner, the Chief Executive Officer of The Walt Disney Company, in 1993. The city of Anaheim had a $ 103 million newly-built stadium that didn’t host any of the teams. After talking with Bruce McNall, the owner of the Los Angeles Kings, Eisner became convinced that the NHL would not mind-expanding the League to the western states of the US. Finally, the expansion was agreed upon. Gary Bettman, a new NHL commissioner, required Eisner to pay a $50 million entrance fee, half of which was compensation to McNell for sharing the territorial rights. Michael Eisner became the owner of the hockey club.
A team received the first name “Mighty Ducks of Anaheim” in honor of young hockey players from Minnesota, the heroes of the famous film. The movie was released in 1992 and immediately became a hit and led to a unique event in sports history. Thanks to the comedy, the new club joined the National Hockey League. Inspired by the success of the film, the director of the Walt Disney Corporation, Michael Eisner, a big fan of hockey and a father of two sons who played in children’s teams, acquired the rights to create a real NHL club in 1993.
The film grossed over $ 50 million in the U.S, so no wonder the franchise owners decided to name the team “Mighty Ducks.” Indeed, such a name was considered a great promoter of the brand to make money on and gain the army of fans from the very first day the team existed.
In 2006, after the club was sold, it was announced the team would be renamed as simply the “Anaheim Ducks” and change its emblem. The team from the Californian city of Anaheim is still called the Anaheim Ducks.
“To begin with, we had to decide on the shape and colors,” recalls general manager Jack Ferreira. “We sat in Walt Disney’s office and examined various sketches. The sweaters were supposed to be green-gold. It seemed to me that it looked too brilliant and pretentious, like a circus on the ice. In the end, we agreed on a more modest variant.” The primary colors were violet, jade, silver, and white.
The Anaheim Ducks logo was used in a Disney movie “D2: The Mighty Ducks”. A goalkeeper mask in the form of a duck beak, created for the famous Disney character of the Donald Duckling, ensured the team’s popularity outside of North America. The duckling on the logo was supposed to draw the attention of small fans, who will surely bring their parents to hockey. As a result, in the beginning, half of the spectators in the arena were children under 13 years old.
In 2005, the club changed its owner, who redesigned the mighty ducks’ logo, and the form lost its cartoonishness. In the modern Anaheim Ducks logo, not everyone understands that this is the footprint of a webbed duck foot, which eventually forms the letter D meaning Ducks. And the general image of the Anaheim Ducks emblem gives the impulse of movement, expresses excitement, speed, and competitiveness.
Meaning and History
Although the color range of the Anaheim Ducks logo is considered calm, the precious gold adds the team’s aspiration to get only the pedestal’s highest steps.
1993 – 2006
The first Anaheim Ducks logo of the team based in Anaheim called the Mighty Ducks of Anaheim, featured an upside-down turquoise triangle and a black circle inside it. The focal point of the logo was a duck-shaped goaltender mask placed over two crisscrossed yellow hockey sticks.
2006 – 2013
In 2007, the franchise shortened its name to Anaheim Ducks and changed the logo. Though formally, it was just a wordmark, it looked unique because of the peculiar shape of each letter. The text went in gold with orange and black outlines. The form of the letter “D” much differed from the rest. A bit elongated capital letter looked like a webbed foot. The black-scripted “Anaheim” wordmark was placed above the team name.
2013 – present
The current Anaheim Ducks logo is extremely minimalistic. It features only one gold “D,” which does not look like a letter, but as a D-shaped webbed foot.