The Boston Bruins are an ice hockey team located in Boston, Massachusetts. The franchise was founded in 1924. These days it is the NHL third-oldest team and the oldest in the USA.
Charles Adams, the owner of the grocery store chain in Boston, became an avid hockey fan after watching the 1924 Stanley Cup. He was burning with a desire to bring his professional hockey team to Boston. Fortunately, Adams managed to convince the NHL officials to expand the League and accept a team from the United States. On November 1, 1924, the Boston Bruins joined the National Hockey League. The Canadian professional hockey player Art Ross was appointed as general manager and coach of the team. The Bruins’ owner, millionaire Charles Adams met him during the trip to Canada searching for players.
When it comes to a group of teams called the Original Six, likes and dislikes tend to fade into the background. The Boston Bruins is the third A-list hockey club after the Montreal Canadiens and Toronto Maple Leafs to maintain its NHL status. Their foundation marked a major turning point in the history of hockey in North America. Indeed, the League, which began play with teams in Ontario and Quebec, embarked on rapid expansion to the USA.
Franchise owner Charles Adams set his heart on introducing a yellow and brown color palette matching the colors of his grocery chain. As for the team’s name, he wished it to signify the power and strength of “Boston.” Thus, Charles Adams made up his mind to hold a name-the-team contest. One of the newly-established team fans thought of the “Bears” nickname since it is perfectly related to “untamed animal embodied with size, strength, agility, ferocity and cunning, while also in the brown color category.” Adams admired this idea, yet he decided to name the team “Bruins,” the word identifying a bear originated from the medieval English fairy-tales and folklore.
Meaning and History
The Boston Bruins are one of the oldest franchises in ice hockey history, as their history dates back to 1924. The NHL team entered the 1924-25 season with a brown and yellow logo, featuring a bear. The seven Boston Bruins logos look different at first glance, but you will notice significant similarities in color if you look closely. The brown palette is present in all variants, albeit with slight shades. The primary choice of the hockey club immediately fell on the brown bear. There were several reasons for this, one of which was the correspondence to the desired scale. Other explanations relate to the animal’s characteristics: it is hardy, powerful, excellent attacking, formidable, and courageous. The Bruins spent many years fine-tuning their logo. They did a great job, as even the slightest change was a colossal advantage. By the way, the circle has nothing to do with the wheel. It implies that Boston is the true center of America, and all roads lead there.
1924 – 1926
The original Boston Bruins emblem featured a brown bear on the prowl surrounded by a yellow-scripted “Boston” wordmark. The beast seemed to walk on the brown-scripted “Bruins” on a yellow background.
1926 – 1932
The basis for the second logo was the inaugural one, yet with minor changes. The brown bear was still in the center. The font of “Boston” and “Bruins” wordmarks was changed, though they were still in a different font. The yellow elements of the previous logo were changed to brown and vice versa. The background was completely removed. The logo stroke a nice balance between image and text. It was also this logo that celebrated Boston’s first Stanley Cup in 1929.
1932 – 1934
In the mid-1930s, the franchise mothballed its bear-adorned logo and went with a blocky brown “B” with a thick yellow outline as the logo. It was an extremely minimalistic logo. By the way, nobody knows what “B” stood for: Boston or Bruins or both of them.
1934 – 1949
Blocky yellow-outlined “B” remained unchanged, though its main color was switched from brown to black.
1949 – 1995
The hub-and-spoke design of the Boston Bruins logo lasted for 45 years. The black “B” with a yellow outline was placed inside a black circle with eight yellow spokes. It still was a relatively simple design, to be sure. However, the circle symbolized Boston as the major transportation hub and center where all roads lead. Subsequently, this wheel underwent several alterations until it took a modern shape.
1995 – 2007
In 1996, the Boston Bruins logo was slightly updated. The “B” was a bit taller, more closely resembling the font used in the original B-logo. The letter looked more contemporary and neat. Most noticeable were the new black trim accents around the B, the spokes, and the border. A thin yellow outline appeared around the black circle.
2007 – present
2008 introduced the Reebok Edge jerseys. With the fresh duds came more alterations to the logo. Its design combines the 1996 and 1933 logos. It features a smaller “B” with a raft of thicker black accents, giving the current logo a more voluminous yet aggressive appearance. The black outline of the spokes has become thicker, as well as the outer yellow border. The spokes are symmetrical now.
Font and color of the Emblem
Boston hockey players’ logos fall into two categories: before 1932 and after. The opening and following versions are based on a brown bear’s image, which is placed under the arched word “Boston.” Below is the horizontal rectangle; there is a simple inscription “Bruins.” This is the first period in the history of the logo.
The second part of the emblem’s evolution includes the legendary “B” formed from the name of the franchise and the city where it is located. Until 1949, the letter was single; then, it was connected with rays enclosed in a circle. These elements symbolize Boston’s great importance for the country since all lanes (roads) lead to it and the center of the world. Fans call this sign a wheel for the lines’ similarity with the spokes and the circle with the rim.
Now the logo is not textual – it is dominated by graphics, even despite the letter’s presence. But you can still define its typography. It resembles a custom typeface called NHL Bruins. Its creator is Jayde Garrow.
The Boston Bruins emblem uses both of the team’s signature colors, black, and gold. There was originally browner. The outline is preserved in all variants.