The team’s emblem has always featured a Native American representation, and the team has no intention of abandoning it, as the symbol is a tribute to nationality rather than racial discrimination. As a result, the Chicago Blackhawks’ emblem has maintained its original appearance despite public pressure, with only minor modifications.
The Chicago Blackhawks are one of the NHL’s “original six” teams, based in Chicago, Illinois. The team competes in the Central Division of the NHL’s Western Conference. The team’s history began in 1926, when the Western Canada Hockey League disbanded because of financial problems and growing competition from the NHL. WCHL founders Frank and Lester Patrick were forced to sell players and entire teams to their wealthier NHL competitors to stay afloat. They called Chicago coffee magnate Frederic McLaughlin to negotiate buying the Portland Rosebuds. McLaughlin, a sports enthusiast who preferred more aristocratic sports, was an accomplished horse rider and famous polo player, so he liked the idea. A group of shareholders led by McLaughlin paid Patrick $200,000 to transfer the Rosebuds to Chicago.
The team based in the Windy City could not be called “buds,” “roses,” or any combination of these words. Major Frederic McLaughlin commanded the “Blackhawk Division” during World War I, so he didn’t ponder much about the name of his new club. Moreover, McLaughlin loved his homeland and knew its history. He knew that in the 19th century, bloody wars between settlers and Native Americans took place in the Midwest, including Illinois, where Chicago is located. One of the legendary figures of the Indian wars was Chief Black Hawk. That’s why the Chicago club’s logo features not a hawk but the head of a Native American, which has been ironic since the franchise’s founding.
Until 1986, the team’s name was spelled “Black Hawks,” but it is now spelled “Chicago Blackhawks.”
Meaning and History
Although the team has many logos (ten), they don’t differ. No, the history of the Chicago Blackhawks’ emblem is the evolution of a single version across different “faces,” because the main element is the Native American nation known as the Black Hawks. He was a prominent figure in Illinois history. Irene Castle, wife of coffee magnate and first franchise owner Frederic McLaughlin, proposed this concept. More than a decade has passed since the debut version, and the same face still looks at hockey club fans as it did at the beginning. Changes were minimal.
In 2008, the Chicago Blackhawks’ logo was voted the best in the NHL in a league fan poll. “It is a very recognizable emblem that carries a special message and inspires countless imitations among competitors. The logo evokes a sense of pride and duty to it and looks great on a T-shirt and cap,” said the poll organizers.
The logo was introduced in bright colors in 1935. The leader’s face was painted red. However, this was later considered inaccurate about Native Americans, and in 1941, designers changed the skin to brown.
However, some Native Americans still disapprove of this logo and the idea of using Native American culture for entertainment purposes. Sometimes, this leads to a serious scandal.
The Chicago Blackhawks were founded in 1926, and their team emblem was created by Irene Castle, the wife of Major Frederic McLaughlin, the team’s founder and a coffee magnate.
The emblem’s hero is a military chief of the Sauk Native American tribe. He participated in the War of 1812 (1812-1815) between the USA and Great Britain on the British side. In 1832, he led Sauk and Fox military actions against the United States. This man was a notable figure in Illinois history, where the club is based.
In the original version, the Chicago Blackhawks emblem was black-and-white, with the inscription “black hawks,” referring to the team’s nickname. McLaughlin, the commander of the 333rd Machine Gun Battalion of the 86th Division of the U.S. Army during World War I, coined the name. Team members call themselves “Black Hawks.”
What is the Chicago Blackhawks?
It is a professional hockey club founded in 1926. It is an NHL member, representing the Western Conference and Central Division. Until 1986, the team was named “Black Hawks,” then received its current name. Since 1995, it has trained at United Center.
1926 – 1935
Irene Castle, the wife of club owner Frederic McLaughlin, designed the original Chicago Blackhawks logo. It was a side view of a Native American’s head with three feathers and a braid surrounded by the inscription “Chicago Black Hawks.” The emblem used only black and white.
1935 – 1937
The 1936 emblem’s palette included two more colors besides black and white. The Native American’s head was red, and his hair was light brown. Otherwise, the black circle and the white inscription with the team’s name remained the same.
1937 – 1941
The 1937 version looked similar, except the background changed from black to white. The red-skinned Native American and the team name on a black background stayed the same.
1941 – 1955
In 1941, the emblem was slightly reworked but still depicted the iconic Native American head. A more detailed headshot replaced the thoughtful portrait. Facial features softened, red skin took on a warm yellow hue, and hair turned black with thin green lines. Three red-and-white feathers appeared in the hair. A thin red line outlined the black outer ring.
1955 – 1957
In 1955, the Blackhawks introduced a new Chicago Blackhawks logo. It was a more detailed drawing of a Native American’s head, with red and white stripes across the face. It featured a red earring and four multicolored feathers in the hair (green, yellow, and red). A white line ran through the hair, adding volume to the image. Two red lines border the black ring with the team name inside.
1957 – 1965
The sixth Chicago Blackhawks emblem underwent minor changes. The black ring with the inscription “Black Hawks Chicago” remained unchanged. The white lines in the Native American’s hair turned yellow. One red feather was replaced with an orange one. The Native American’s facial features were also changed.
1965 – 1989
In 1965, the Black Hawk’s head was changed, and the design remained the same for two decades. The black circle was removed from the emblem, leaving the Native American head as the team’s coat of arms. Facial features became softer and simpler, and the forehead was slightly elongated. The portrait has a neutral expression. The red-and-white stripe on the forehead turned black. To this day, the logo has undergone only minor changes.
1989 – 1996
By the end of the 1980s, the graphics and colors had improved. Significantly, red and orange feathers in the hair were adorned with white lines, and green and yellow ones with yellow and blue, respectively.
1996 – 1999
The team initiated another logo redesign. This change was minor: the face became darker, and the outline became a brighter shade of yellow. The feathers’ green, yellow, and blue colors became brighter and sharper.
1999 – today
The emblem, featuring a smiling representative of the Native American population, entered circulation. It is based on the previous version, but in a darker shade. By contrast, the colors are bright, flashy, and expressive. The character’s face is painted with war paint, indicating that the team is ready for decisive action on the sports field. Four multicolored feathers adorn the hair. They are tied together and fixed at the back of the head.
The Native American’s head is depicted in profile, facing left. Moreover, in this version, it is not as old as it was before 1989. The facial features were slightly adjusted to align more closely with European standards, making the logo more universal.
Font and Colors
The debut logo featured a black-and-white outline of a Native American surrounded by the words “Black Hawks” (at the top) and “Chicago” (at the bottom). It looked like a classic rondel with a central part and a wide border. In 1965, the stamp’s shape was replaced with an image of a Native American, which had previously been centered in the circle.
Throughout the emblem’s existence, the main changes concerned the skin tone, age, facial expression, hairstyle, and the number of feathers in the bunch. Eventually, it featured a young character with war paint.
The text appeared in the early logos until 1964, in a chopped, grotesque sans-serif font.
However, the logo’s palette is diverse, with bright colors. The colors include green (feather), black (hair, facial features, and contours), yellow (face, feather, and lines in the hair), red (feather, war paint), and raspberry (feather). White is also an official color of the Chicago Blackhawks, along with red and black.
FAQ
What does the “Chicago Blackhawks” logo mean?
The emblem depicts a representative of North America’s Native American population: a former chief and warrior of the Sauk people. The head, adorned with four multicolored feathers, is positioned in profile. The gaze is straight, and the face has a national character.
Will the Chicago Blackhawks change their logo?
The Chicago Blackhawks do not intend to change their logo. The team has officially stated this. They also said they have no plans to change the name.
Is Blackhawk an Indian tribe?
Blackhawk is not an Indian tribe, but the Sauk people’s native name is Ma-ka-tai-me-she-kia-kiak. They were warriors. He died in 1838. He is also known as the 86th Infantry Division, in which Frederick McLaughlin, the founder of the sports club, served. He named his hockey team in honor of these infantrymen.
What is the name of the Blackhawks mascot?
The Blackhawks mascot is Tommy Hawk. It is an anthropomorphic black hawk in the hockey team’s uniform, with four multicolored feathers on its head. This character first appeared at the beginning of the 2001-2002 season.













