The professional ice hockey team Vancouver Canucks joined the National Hockey League in 1970, but it appeared much earlier – in 1945 as a member of the Pacific Coast Hockey League. From 1952 to 1970, she was a member of the Western Hockey League. Every time she had to change her image. The name remained unchanged because the club did not move anywhere and did not plan to move away from the originally chosen concept.
Meaning and History
Vancouver Canucks had five logos, some of which are similar in design and differ only in minor details. In the early years, a hockey stick ended up as a killer whale emerging from the water. This speaks of a complete rethinking of style in the redesign process.
1970 – 1978
The first emblem of the NHL team is a blue horizontal rectangle with rounded corners. It is framed in a muted green. A white line curved in the shape of a hockey stick is directed to the outside center. It divides the geometric shape to look like “C” – the first letter in the word Canucks. Known as Stink-in-Rink, this logo was created by North Vancouver-based graphic designer Joe Borovich.
1978 – 1992
In 1978, the hockey club got an emblem, unofficially called the “waffle iron.” This is due to its round shape and a large number of diagonal stripes in parallel. The central element is divided into two semicircles with the inscription CANUCKS, stylized as a skate blade. Elongated lines of uneven length create a sense of rapid movement. The palette has also changed dramatically: the harmonious combination of blue and white has been replaced by a contrasting combination of bright orange, gold, and black.
1992 – 1997
The waffle iron became a symbol of Vancouver Canucks’ success in the first half of the 1990s when the hockey players won several decisive matches. True, this happened after the palette had changed: in 1992, golden turned yellow and orange-red.
1997 – 2007
The logo, adopted in 1997, contains the club’s main mascot, the killer whale. She jumps out of the water, but not splashes fly to the sides, but fragments. In this case, the entire graphic composition forms the letter “C,” which is the team name’s embodiment. The graphic is associated with the west coast of British Columbia’s property and is a reference to Orca Bay Sports & Entertainment, which bought the franchise in 1995. The color scheme has changed beyond recognition: the emblem features dark blue, light blue, gray, white, and burgundy.
2007 – 2019
In 2007, the logo’s palette changed again: this time, there were no burgundy stripes along the killer whale’s contour, and the water acquired a more muted shade of blue. But the updated colors were not the only innovation: the designers added the inscription “VANCOUVER” to the picture. The word for the club’s hometown is located at the top in the shape of an arch.
2019 – present
The lettering emblem was only used until the 2019-2020 season. Then the developers removed the text to focus on the killer whale.
Font and Colors of the Emblem
Depicting a mascot animal on logos is a common practice among teams that play in professional sports. And the Vancouver Canucks club is no exception. Its icon depicts a killer whale jumping out of the water. The composition resembles the letter “C.” There was an obvious reference to the 1970-1978 emblem when the main element was a hockey field with a stick, which also looked like a “C.”
There are no inscriptions in the modern logo – they were contained only in the old versions of the club sign. For example, from 1978 to 1997, the drawing was supplemented by the word “CANUCKS”, written diagonally in an individual font. All the letters at the bottom were connected with a long line. It looked like a skate blade. The second time the inscription appeared in 2007-2019: “VANCOUVER” sans serif with many rounded corners.
The current color scheme is presented in two shades of blue, gray, and white. In 1997-2007, they were complemented by burgundy, and the blue was brighter. From 1987 to 1997, two emblems were used, in the palette of which yellow and orange predominated. Simultaneously, the combination of blue and green is considered a classic, as in the logo of 1970-1978.