Vancouver Canucks Logo

Vancouver Canucks LogoVancouver Canucks Logo PNG

The memorable original logo of the Vancouver Canucks focuses on the hockey club’s mascot and the first letter of its name. The animal symbolizes the ability to achieve goals, intellect, and respect, displaying the cunning and power of a predatory beast.

Vancouver Canucks: Brand overview

Founded:1945
Founder:Canucks Sports & Entertainment
Headquarters:
Vancouver, British Columbia
Website:nhl.com
The professional hockey team Vancouver Canucks joined the National Hockey League in 1970 but was established much earlier – in 1945 as part of the Pacific Coast Hockey League. From 1952 to 1970, it was a member of the Western Hockey League. Each time, the team had to change its image. The name remained unchanged because the club did not relocate and did not plan to deviate from the initially chosen concept.

Meaning and History

Vancouver Canucks Logo History

The “Vancouver Canucks” have had five logos, some of which are similar in design and differ only in minor details. The hockey stick transformed into a killer whale emerging from the water in the early years. This indicates a complete rethinking of style during the redesign process.

What is Vancouver Canucks?

The “Vancouver Canucks” is one of the two oldest teams in the National Hockey League that has never won the Stanley Cup. It debuted in 1945 in the Pacific Coast Hockey League and moved to the NHL in 1970. The club is based in Canada and plays home games at Rogers Arena.

1970 – 1978

Vancouver Canucks Logo 1970-1978

The first NHL team emblem is a blue horizontal rectangle with rounded corners. It’s framed in a muted green color. A white line, curved like a hockey stick, points towards the outer center. It divides the geometric figure and resembles the letter “C” – the first letter in the word Canucks. Known as Stink-in-Rink, this logo was created by graphic designer Joe Borovich from North Vancouver.

1978 – 1992

Vancouver Canucks Logo 1978-1992

In 1978, the hockey club acquired an emblem unofficially called the “Flying V.” It’s related to its round shape and a large number of parallel diagonal stripes. The central element is divided into two semicircles with the inscription CANUCKS, styled like a skate blade. Stretched lines of uneven length create a sense of rapid movement. The palette also changed dramatically: the harmonious combination of blue and white was replaced by a contrasting mix of bright orange, gold, and black.

1992 – 1997

Vancouver Canucks Logo 1992-1997

The Flying V became a symbol of success for the “Vancouver Canucks” in the first half of the 1990s when the hockey players won several decisive matches. However, this happened after the palette change: in 1992, gold turned into yellow-orange-red.

1997 – 2007

Vancouver Canucks Logo 1997-2007

The logo adopted in 1997 features the club’s main mascot – a killer whale. It’s leaping out of the water, but instead of splashes, there are fragments. The entire graphic composition forms the letter “C,” which embodies the team’s name. The graphics are associated with the west coast of British Columbia and refer to Orca Bay Sports & Entertainment, which bought the franchise in 1995. The color scheme changed beyond recognition: the emblem includes dark blue, light blue, gray, white, and burgundy colors.

2007 – 2019

Vancouver Canucks Logo 2007-2019

In 2007, the logo’s palette changed again: this time, there were no burgundy stripes around the orca’s contour, and the water acquired a more subdued shade of blue. But the updated colors were not the only novelty: designers added the inscription “VANCOUVER.” The word, denoting the club’s hometown, is placed at the top in an arch shape.

2019 – today

Vancouver Canucks Logo 2019-present

The emblem with the inscription was used only until the 2019-2020 season. Then, the developers removed the text to focus on the orca.

Font and Colors

Vancouver Canucks Emblem

Featuring an animal mascot in logos is a common practice among teams in professional sports, and the Vancouver Canucks are no exception. Its emblem depicts a killer whale leaping out of the water. The composition resembles the letter “C”. This is a nod to the emblem from 1970-1978, where the main element was a hockey rink with a stick resembling the letter “C.”

There are no inscriptions in the modern logo – they were only included in older versions of the club’s emblem. For example, from 1978 to 1997, the drawing was supplemented with the word “CANUCKS”, written diagonally in a unique font. All the letters at the bottom were connected by a long line, resembling a skate blade. The second time the inscription appeared in 2007-2019: “VANCOUVER” in sans serif with many rounded corners.

Vancouver Canucks Symbol

The current color palette is presented in two shades – blue, gray, and white. In 1997-2007, burgundy complemented it, and the blue was brighter. From 1987 to 1997, two emblems were used, with a palette dominated by yellow and orange colors. The classic combination is considered to be blue and green, as in the emblem from 1970-1978.

Vancouver Canucks color codes

GreenHex color:#008852
RGB:0 136 82
CMYK:96 2 100 12
Pantone:PMS 348 C
BlueHex color:#00205b
RGB:0 32 91
CMYK:100 85 5 36
Pantone:PMS 281 C
Dark BlueHex color:#041c2c
RGB:4 28 44
CMYK:100 73 28 86
Pantone:PMS 296 C
Cool GrayHex color:#97999b
RGB:151 153 155
CMYK:20 14 12 40
Pantone:PMS Cool Gray 7 C

FAQ

Who designed the Canuck logo?

The first version of the logo, with an image of a killer whale bursting out of the letter C, was designed by artist Brent Lynch. This happened in 1997. Joe Borovich created the famous emblem introduced in 1970.

Why do the “Canucks” have an emblem with a whale?

The killer whale depicted on the “Vancouver Canucks” emblem is the team’s mascot. It was chosen from many other candidates for this role, outperforming the beaver, a robot goalie, a lumberjack, a camel, and other characters that never became mascots of the hockey club.

What does the “Vancouver Canucks” logo represent?

The team’s logo combines the main elements of its identity: the orca and the first letter of the word “Canucks”. The cetacean predator bursts out of the top half of the letter “C.” This is how the artists depicted the orca leaping out of the water. The color scheme is simple: two shades of blue, white, and gray.

Do the “Canucks” change their logo?

In recent years, the “Vancouver Canucks” logo has changed, but not drastically. For example, in 2019, designers fine-tuned details and updated the colors, making the orca slightly lighter.

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