St. Louis Blues Logo

St. Louis Blues LogoSt. Louis Blues Logo PNG

Hockey runs in this team’s blood, so they even adapted music to their favorite sport. Indeed, the club uses the unusual logo of St. Louis Blues – with a stylized note resembling a hockey stick. The players are inspired by such support and gladly take to the ice arena to demonstrate their skills.

St. Louis Blues: Brand overview

Founder:SLB Acquisition Holdings LLC
St. Louis, Missouri
St. Louis Blues is an American professional hockey team established in 1967 in St. Louis, Missouri. It is part of the National Hockey League, a member of the Central Division, and belongs to the Western Conference. The club emerged as one of the NHL’s expansion franchises. Currently, it is owned by SLB Acquisition Holdings LLC and managed by General Manager Doug Armstrong.

Meaning and History

St. Louis Blues Logo History

St. Louis is the birthplace of blues and jazz – musical genres intimately linked with this city. Therefore, for Sid Salomon Jr., who received the franchise, the team’s name posed no difficulties. He immediately approved the term “St. Louis Blues,” seeing it as an excellent choice for a venue fond of singing.

His reasoning was manifold:

  1. It’s part of the region where the hockey team is based.
  2. It connects with the city’s legendary performers and traditions.
  3. It’s the name of the famous tune Saint Louis Blues, written by W.C. Handy in St. Louis as he reflected on his beloved one morning.

Consequently, a symbolic element for the logo was unequivocally chosen – a winged blue note. Over the years, the club’s emblem has changed seven times but has always remained linked to the musical theme. Despite redesigns, it accurately conveyed the athletes’ geography.

What is St. Louis Blues?

It’s a professional-level hockey team from St. Louis, Missouri. It’s a member of the NHL, competes in the Central Division, and is part of the Western Conference. The team was founded in 1964. Its home stadium is the Enterprise Center. In 2019, the club won the Stanley Cup.

1967 – 1978

St. Louis Blues Logo 1967-1978

The debut version contains just one element, being clean, precise, and concise in meaning. It fully supports the team leadership concept: it reflects the connection with the city of blues, which is known worldwide.

The note is depicted with a slanted stem pointing left. It features an improvised wing – a symbol of ascent, achievability of high goals, and career agility. It consists of four different types of feathers, neatly arranged by length: the largest at the top and the shortest at the bottom. The last element has “down” in the form of two miniature protrusions. All lines are straight, strict, and calibrated. The emblem’s figure has a yellow contour at the edges.

1978 – 1984

St. Louis Blues Logo 1978-1984

In 1978, the club decided to change. As a result, the emblem gained a circle, enclosing the legendary note. The additional element was made in the same style as the central part. The wide band has a triple border of thinner lines.

At the top of the field, which simultaneously resembles a vinyl record and a puck, is the inscription “St. Louis,” and below – “Blues.” Blue letters on a yellow background are very legible. The wing also underwent changes: a deep notch at the beginning of the top feather was painted yellow.

1984 – 1987

St. Louis Blues Logo 1984-1987

For a very short period, the hockey players’ emblem consisted of two separate parts: graphic and verbal. The former contained the musical note but with a red frame. The latter was located at the top and looked like a semi-arch of the word “Blues.”

1987 – 1989

St. Louis Blues Logo 1987-1989

A year later, the club administration approved an updated emblem: the famous winged note with two ends. The developers removed the top inscription, leaving “St. Louis” on the first feather. Moreover, in this version, they enlarged the central detail.

1989 – 1998

St. Louis Blues Logo 1989-1998

In 1989, the team moved to a logo with an exquisite red stripe along the contour. It was used for almost a decade.

1998 – 1999

St. Louis Blues Logo 1998-1999

After another redesign, the club returned to the old version of the emblem, which is still in use. The designers then darkened the blue color, removed the red outline, removed the “St. Louis” inscription, and sharpened the top part of the stem. Moreover, they made all lines clear and even.

1999 – 2008

St. Louis Blues Logo 1999-2008

With the millennium’s arrival, the shade of the outer contouring stripe on the musical note changed: it became much darker.

2008 – today

St. Louis Blues Logo 2008-present

In 2008, the designers adjusted the yellow color, increasing it to a golden hue. No other changes followed.

Font and Colors

St. Louis Blues Emblem

Throughout the franchise’s existence, the musical note was considered the leading element of the logo. In the current version, it’s alone, consisting of a head (oval), stem (leg with a slant to the left), and flag (wing with four feathers).

Early versions used two types of fonts: a chopped sans serif from the Sans Serif category and a custom broad serif. All letters were uppercase. In the current version, the textual part is absent.

The emblem’s corporate palette is associated with the hockey club’s name and the color blue, so blue is considered primary. It changed from classic Oxford blue to royal blue. The emblem also features white and Spanish yellow colors.

St. Louis Blues color codes

Royal BlueHex color:#002f87
RGB:0 47 135
CMYK:100 75 2 18
Pantone:PMS 287 C
Navy BlueHex color:#041e42
RGB:4 30 66
CMYK:100 90 13 68
Pantone:PMS 282 C
GoldHex color:#ffb81c
RGB:255 184 28
CMYK:0 31 98 0
Pantone:PMS 1235 C
GrayHex color:#a2aaad
RGB:162 170 173
CMYK:21 11 9 23
Pantone:PMS 429 C
Dark GrayHex color:#7c878e
RGB:124 135 142
CMYK:33 18 13 40
Pantone:PMS 430 C


Where did the “St. Louis Blues” logo come from?

The club got its name in honor of W.C. Handy’s song titled Saint Louis Blues. It, in turn, reflects the strong blues traditions of the local urban population.

What does the “St. Louis Blues” logo represent?

St. Louis Blues is a winged note. It’s blue with a triple contour of yellow, white, and dark blue colors. The wing consists of four parts with two small “feathers” at the bottom and a slight tilt to the left.

Why does the “Blues” emblem have wings?

The wing is used in the “St. Louis Blues” emblem to convey the team’s dynamism and aspiration to soar in a sports career. Upon closer inspection, one can notice the resemblance of the note to a hockey stick and puck.

Who founded the “St. Louis Blues”?

The franchise was established as one of six additional NHL expansion teams. Its first owners were the family of entrepreneurs Salomons (father and son named Sid) and Robert Wolfson.