The Philadelphia Flyers are an ice hockey team based in Philadelphia, Pennsylvania. The team competes in the Metropolitan Division of the Eastern Conference of the NHL.
The franchise was founded in 1967. However, before 1967, Philadelphia had had a hockey team called Philadelphia Quakers that was devastated by the financial hardships of the Great Depression. After that, the city of “brotherly love” made numerous unsuccessful attempts to return to the NHL. In 1946, Philadelphia acquired the Montreal Maroons franchise, who suspended play in 1938 and persuaded the NHL to transfer the team to Philadelphia. Still, time after time, the NHL sent peremptory notices of rejection. No wonder, as Philadelphians had nothing but the desire to locate another ice hockey team in their home city. There were no good sports facilities until 1967 when the legendary Spectrum indoor arena was built.
The Philadelphia Flyers joined the National Hockey League in 1967 as the Second Six team. The 1967 NHL Expansion was targeted at adding six new franchises to double the size of the League. Bill Putnam, one of the Philadelphia Flyers’ co-owners, insisted on the dominance of his favorite orange color in the team color scheme.
After the NHL officials selected Philadelphia as the city for one of the new franchises, the club owners announced the name-the-team contest. There were no doubts about team colors, as the Flyers adopted the Quakers’ orange, white and black colors. The prize for the best name was 21″ (53 cm) color television. More than 25,000 ballots were entered in total, offering names like Quakers, Ramblers, Liberty Bells, Keystones, Raiders, etc. However, “Flyers” were the winning one since it had perfect alliteration with “Philadelphia.” 9-year-old Alec Stockard was declared a winner. He and 100 other contestants suggested the given name, but he submitted his entry with the misspelled word “Fliers.” Next, it was time to design the logo, which turned out to be a candy eye.
It was a Philadelphia-native artist Sam Ciccone who drew the logo. The key concept of the logo and the team’s name was to represent the speed, as hockey is a high-speed game. The logo contained four stylized wings attached to a slanted P, which of course, stood for Philadelphia, with an orange dot to symbolize a puck. It was by far the best choice: it was extremely elegant, yet powerful. The logo has become one of the most recognizable logos in ice hockey. There were not many modifications made to the logo throughout the years. The only change in the logo occurred in 2002 when Ciccone’s brainchild was outlined with silver to make it three-dimensional. This logo adorned the alternative Flyers jerseys until the Reebok Edge redesign.
The Philadelphia Flyers is another team that does not have a mascot.
Meaning and History
A promising Philadelphia-based ice hockey team, Philadelphia Flyers, was established in 1967. A team’s early days don’t always mean a lot of logos. Proof of this is the Philadelphia Flyers franchise, which is more than half a century had only two options: one for its debut, the second for the current one. Moreover, the differences between them are minimal, almost invisible, since the form, elements, configuration are fully preserved. The changes mainly affected the color filling of the logo so that the colors became cleaner, more distinct, and brighter.
1967 – 1999
After the “Flyers” were chosen in the name-the-team voting, the franchise owners hired Sam Ciccone to design the logo. Bill Putnam, who owned a share of the club, selected the official palette. He used to say that the hot colors like orange and red were always more attractive from a marketing standpoint. He studied at the University of Texas, where the main colors were orange and white, so the choice was obvious. Black was added as an accent. The logo featured the black, horizontally flipped letter “P” for “Philadelphia” trimmed with four black wings. The orange circle inside the letter symbolized a hockey puck.
1999 – present
The Philadelphia Hockey Club now uses the same mark for visual identification as before. It consists of a single letter designating the city where the team is stationed. On the right side of the symbol is a wing formed from four fragments. The improvised feathers are joined at the base, which forms a slightly tilted “P” leg. A slight shift to the right gives the emblem dynamics – as if the letter is captured in motion, in a leap forward. The central skylight is replaced by an orange washer surrounded by a wide white ring.
Font and color of the Emblem
The logo was designed by Sam Ciccone of Mel Richman advertising agency. He is also the author of sports uniforms. Guided by the principle of unity, the specialist has harmoniously selected the elements to make the emblem look concise and, at the same time, informative.
To do this, the artist took the initial letter of the word “Philadelphia” as a basis and played with it in a hockey theme. The leg and the lower fragment resemble a club; the in-letter clearance is a puck, the wing personifies speed and striving for new heights. In the end, he got his way: the logo is still used today and is among the top ten in the NHL rankings.
There are no inscriptions in the emblem itself (except for the letter “P”), but the club’s name is often used separately. It is in bold serif type and has remained that way for over fifty years. Each mark has a double outline of wide white and thin black.
The color palette was suggested by one of the team’s co-founders, Bill Putman. Instead of the traditional red that most hockey clubs had, he opted for orange to make the franchise stand out from the rest. Therefore, the logo is composed of white, black, and orange.