Detroit Red Wings Logo

Detroit Red Wings LogoDetroit Red Wings Logo PNG

The change of identity brought the team a first-class Detroit Red Wings logo, which is memorable, makes a lasting impression, pays tribute to the history, and corresponds to the inner state of the athletes. So, the Detroit Red Wings emblem is made as a winged wheel. It has an allegorical meaning and emphasizes the excellent physical condition of the players.

Detroit Red Wings: Brand overview

Founded: 1926
Founder: Ilitch Holdings
Detroit, Michigan, U.S.

Is there any city in the USA where hockey is more popular than in Detroit? Definitely, not. Detroit takes the top spot because of the Detroit Red Wings, the most celebrated NHL franchise. The city, called Hockeytown, is exceptionally proud of its long and glorious hokey history. The team joined the National Hockey League in 1926 as the Detroit Cougars. In 1930, the Cougars have renamed the Falcons. In 1926-27, the Detroit club played its first season in Windsor, Ontario, Canada. Why in Canada? Most players of the new NHL franchise fought for the Canadian club Victoria Cougars. Moreover, the team retained the name “Cougars” in tribute.

The Victorian Cougars were another victim of the untimely dissolved Western Canada Hockey League. In 1925, the Cougars became the last non-NHL squad to win the Stanley Cup, beating the Montreal Canadiens, the previous Stanley Cup champs. Thus, the Victorian Cougars are the only non-NHL team to win the Cup since the world’s premier hockey league’s foundation.

After moving to Detroit, the Cougars retained their name and jersey (white sweater with a wide red transverse stripe), which now had a gothic letter “D” standing for Detroit’s city on the chest.

In 1930, the name of the unfortunate team was changed to the Detroit Falcons. The franchise bore the given name just for two years until 1932. There were tons of thin red-on-white stripes all over the Falcons’ jerseys. They also featured the new club name and the Detroit Falcons logo printed on the chest. However, the new name didn’t change the team’s fortunes.

In 1932, the franchise was purchased by millionaire James E. Norris (a Canadian grain merchant), who decided to rename his team to the usual for us Red Wings. He also designed the team’s current logo: wings protruding from a wheel.

The iconic winged wheel logo was inspired by the Montreal Amateur Athletic Association’s Winged Wheelers, which James E. Norris had played for in his youth. James E. Norris, who perfectly reminisced about Montreal’s childhood, could not help but pay attention that the winged wheel would be the ultimate logo for the Motor City-based franchise. The Montreal team’s logo featured the wings and the wheel adopted by the Detroit Red Wings. That’s why the bicycle wheel in Montreal Amateur Athletic Association’s logo turned out to be a treadwheel in Detroit. Since then, the Detroit Red Wings’ logo has featured the winged wheel as a key symbol. The wings did not stick up like horns but flutter in the wind, accentuating the high-speed qualities of internal combustion engines, far superior to human muscle strength. Since then, the Detroit Red Wings’ logo has not changed pretty much. Montreal Amateur Athletic Association’s Winged Wheelers were the first to win the Stanley Cup (1893). Named his club the “Detroit Red Wings,” James Norris paid tribute to the club that won the first Stanley Cup. Coincidence or not, the new name and logo marked a turnaround in the team’s history. The Detroit Red Wings made the playoffs in their first season. In total, the franchise won 11 Stanley Cup championships.

Al the Octopus is the mascot of the Detroit Red Wings. Al is the only non-costumed mascot of the NHL.

Meaning and History

Detroit Red Wings Logo History

The Detroit Red Wings are one of the most loved teams in the NHL. Over its 90-year history, the franchise has enjoyed colossal success. The Detroit Red Wings hockey team started as Detroit Cougars, went through the Detroit Falcons era, and only received their current name. All this, of course, was reflected in the emblem. After each re-branding, she received a new visual incarnation. There are five individual graphic signs in the arsenal of the franchise, among which the only one differs. The other four are paired and are modifications of the basic symbols. It all started with the Old English “D.”

What is Detroit Red Wings?

The Detroit Red Wings is a professional-grade ice hockey team that participates in the NHL as part of the Eastern Conference for the Atlantic Division. This is one of the most successful and popular clubs of our time. The franchise was formed in 1926 as the Detroit Cougars, and then it became the Detroit Falcons. The team received its current name in 1932.


Detroit Cougars Logo 1926

The first Detroit Red Wings emblem consisted of an Old English red letter D.

1927 – 1930

Detroit Cougars Logo 1927-1930

However, the second Detroit Red Wings logo of the club, like all logos of that time, was expressive, minimalistic, and somewhat resembled a banner. It consisted of a red rectangle-shaped shield with a white outline and the Old English white “D,” standing for Detroit’s city.

1931 – 1932

Detroit Falcons Logo 1931-1932

The 1931-1932 season entailed a change of the club name to “Detroit Falcons” and a change of the logo to change the club’s ill luck. It was a simple wordmark logo with the word “Detroit” arched over “Falcons.” Both words were given in yellow letters with a thin red outline.

1932 – 1933

Detroit Red Wings Logo 1932

In 1932, the Detroit Red Wings got a new owner – James Norris. Having received a sports franchise at his disposal, he immediately changed its identity. The new logo was created from scratch and had nothing to do with the old wordmarks. It looked like a dream catcher, but it was a car wheel because Detroit’s auto industry was booming at the time. The designers wanted to convey the most characteristic feature of the city in the emblem. And to illustrate the hockey team’s name, they added wings to the wheel. One of them was in front, so white feathers outlined in red lines were visible. The second wing was located at the back, so the artists did not detail it. The entire logo was white and red: the second color was used mainly for the outlines.

1933 – 1948

Detroit Red Wings Logo 1933-1948

Having purchased the franchise in 1932, James Norris changed its brand identity completely. So, the club got a new Detroit Red Wings emblem, which was the iconic red automobile wheel with two red-and-white wings on the right. At that time, Detroit was the automobile capital of America. The club owner wanted to call attention to the industrial development of Detroit in the mid-twentieth century. Since then, the Detroit Red Wings logo has not changed considerably: slight modifications were made to small details and the wheel’s dimensions and wings.

1949 – today

Detroit Red Wings Logo

After activating the game in Motor City, club owner James Norris chose a red-winged wheel for the emblem. This option has a double meaning. First, it highlights the city’s importance as a center for the automotive industry. Second, it conveys the team’s close ties to Detroit. As a result, the new symbol has stood the test of time and is still in use today.

The club logo is laconic and does not contain anything superfluous. It looks like a car wheel, in the center of which are wings, like a Pegasus. Although only one wing is visible, the upper part’s high double line indicates that they are paired. The bottom piece of the wheel and feathers are colored red; everything else is white. Nowadays, the winged wheel is extremely famous and recognizable in hockey.

Font and Colors

Detroit Red Wings emblem

The history of the logo’s transformation includes five versions, divided not only by periods but also by design. The earliest versions are based on Old English “D.” At first; the letter was used separately, so the emblem had no clear boundaries. Then the developers complemented it with a double-stroke chevron.

The next logo is transitional. The name of the club was placed in two lines: the top one was arched, the bottom one was straight horizontal. The current version appeared with the light hand of the franchise owner, James Norris, who tried to connect the team with the theme of the automotive industry through symbolism. As a young man, he was associated with the MAAA Winged Wheelers, who wore a winged wheel on their uniform.

Detroit Red Wings symbol

The name of the club is written in an individual typeface with extended ends “R” and ornate-figured elements at “D” and “W.” This design was introduced in 1948 and has not changed since then.

The color scheme is stable: the club is faithful to the red and white palette from the very beginning. There is only one shade of red in the emblem – Pantone 186 C, HEX: # C8102E, enhanced with a white background.

Detroit Red Wings color codes

Red Hex color: #c8102e
RGB: 200 16 46
CMYK: 2 100 85 6
Pantone: PMS 186 C

What is the Detroit Red Wings logo?

Their logo is a wheel with spokes and wings, each with three vertical rows of clearly traced feathers. Although this emblem is minimalistic, it is recognized as an iconic one in the branding world.

Why is Detroit called the Red Wings?

The Detroit hockey team is named for its logo, which features two red wings connected to a wheel of the same color. The franchise chose this symbol in honor of the first sports club to win the Stanley Cup – the Montreal Amateur Athletic Association’s Winged Wheelers.

Why are the Detroit Red Wings letters on the right side?

With the league’s transition to RBK T-shirts, the logo was moved a little higher. And the Detroit Red Wings club considered it inappropriate to place another round element (“C”) next to the wheel, so they moved it not to the left but the right.

What color red is the Detroit Red Wings?

The red in the logo of this hockey club is rendered in the shade called Lava. In the Hex color system, it is coded # CF0820; in RGB, it is designated as 207, 8, 32.